Podchaser, the leading podcast database, launched an integration with Sprinklr – the leading unified customer experience management (Unified-CXM)- to enhance Sprinklr’s AI-powered social – powered social listening and monitoring product suite – Sprinklr Insights – with Podchaser API’s robust podcast metadata.
Podcast are crucial for brand through leadership as they offer powerful platform to engage audience with in-depth discussions, share expert insights, and establish a brand’s authority in a convenient and accessible format. This partnership allows Sprinklr customers to understand brand-relevant conversations happening on podcasts as well as measure the impact of editorial podcast content. Specifically, the Podchaser integration will arm Sprinklr customers with powerful data on podcast reach as well as audience demographic insights that enable them to make informed decisions for their campaigns.
“As the medium continues to grow, it’s becoming increasingly important for companies to understand how their brand and products are being discussed on podcasts,” said Bradley Davis, CEO of Podchaser. “Through Podchaser’s data integration, Sprinklr customers are gaining unparalleled insight into their podcast presence and its impact.”
“The digital world generates oceans of valuable information. Brands need onmichannel listening strategies to filter signal from noise on an enterprise scale, and transform it into actionable insights that drive better strategies and customer experiences,” said Sprinklr Chief Technology Officer, Pavitar Singh. “The integration with Podchaser provides Sprinklr customers the ability to listen to and measure conversations happening on podcasts alongside the 30+ digital platforms already supported by Sprinklr.”
The integration of Podchaser’s global metadata on over 4.5 million podcasts and 170 million episodes enables Sprinklr to offer an industry-leading social listening podcast platform to its customers. The integration will be generally available to all Sprinklr Insights customers at the end of June as part of Sprinklr’s 18.5 product release.