The Podglomerate Meets Growing Demand With the Appointment Of New Senior Marketing Manager

Given a record demand for podcast marketing and audience growth services, The Podglomerate is proud to announce the promotion of Madison Richards to Senior Manager of Marketing and Audience Development. 

In this newly created role reporting directly to Joni Deutsch, The Podglomerate’s Vice President of Marketing and Audience Development, Richards will be responsible for executing marketing campaigns and audience growth strategies for the company’s high-profile portfolio of clients.

“I’m excited to build on my past podcast marketing successes, all while fueling my passion for storytelling in this role,” says Richards. “I also look forward to continuing my journey at The Podglomerate and helping our clients identify and broaden their audiences.”

For the past year, Richards has saved as an intrigue part of the Podglomerate’s team as a Marketing Manager, where she helped employ audience development strategies for acclaimed clients including the ground-breaking Freakonomics Radio, the Signal Award-winning PBS podcast Going Wild with Dr. Rae Wynn-Grant, and KUOW (Seattle’s NPR station)’s chart-topping Ten Thousand Things with Shin You Pai, among others.

“We are so pleased to promote Madison to this new role and support her growth as a leader in podcast marketing,” says Joni Deutsch, VP of Marketing and Development. “In doing so, The Podglomerate is excited to expand our team’s capabilities to more podcasters and publishers given the increasing demand for innovative and data-driven audience growth strategies.”

“Madison has proven time and again that she has a keen eye for identifying growth areas for our clients, and then executing on that vision,” says The Podglomerate founder and CEO Jeff Umbro. “Our clients are lucky to have her working on their shows, and we’re even luckier to call her a colleague.”

The Podglomerate is the award-winning firm for podcast production, marketing/audience development, and monetization. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television.

It’s high-profile list of podcast clients includes The Podglomerate original production Missing Pages (acclaimed in New York Magazine, The Guardian, and Washington Post), Magnificent Noise’s This is Dating (named “one of the best podcasts of 2022” by Vulture), NHPR’s Bear Brook (named a best true crime podcast by Stephen King), as well as podcasts from PBS, NPR stations (including NHPR, WHYY, LAist/KPCC, KUOW, and more), Harvard, Stanford, MIT, Forever Dog, iHeart, Substack, GBH, WNET, Expedia, LitHib, American Public Television, Optum, CVS Health, and Hubspot, among many others.

The Podglomerate Taps Emmy Award-Winning Producer As VP of Production Services

Podcast marketing leader The Podglomerate has hired Emmy Award-winning producer Chris Boniello as its new Vice President of Production Services.

In this newly created role, Boniello will oversee production and audio editing for The Podglomerate’s various clients and podcast series. Reporting directly to Podglomerate founder and CEO Jeff Umbro, he will work to broaden the company’s capacity for audio editing, mixing, and sound engineering services for its high-profile portfolio of podcast clients.

“Great sound design can bring an audience into a new world unlike any other media,” says Boniello. “I look forward to working with our team at The Podglomerate to amplify exciting stories to listeners new and old.”

Boniello joins The Podglomerate after spending the past decade as a senior editor for multi-million dollar commercial video campaigns and TV series, overseeing productions for Fortune 500 brands including Nike, Coca-Cola, Mercedes-Benz, Comedy Central, Paramount, Spotify, and ESPN (where he won the Emmy Award for “Outstanding Sports Promotional Announcement” for his large-scale video production focused on the 2014 FIFA World Cup). After spending a brief time in the film unit at NBC’s Saturday Night Live, Boniello jumped into the podcasting industry as a sound editor, mixer, and producer.

“We’re excited to have Chris lead our production arm as we grow The Podglomerate’s services for our podcast clients and into more original productions,” said Podglomerate CEO Jeff Umbro. “Chris has the perfect mix of consumer and B2B facing production background and a clear passion for sound-rich storytelling. The Podglomerate is positioned to bring more podcasts to the masses with an even higher threshold of quality and integrity. We can’t wait for the world to hear what we’re working on.”

The Podglomerat has been producing, distributing, and monetizing podcasts since 2015. Now representing more than 70 podcasts accounting for over 5 million monthly downloads, The Podglomerate’s clients have topped the podcast charts and have received features on every major podcast distribution app and national coverage in print, digital, radio, and television. The Podglomerate’s clients include A+E, Lifetime, History Channel, PBS, MIT, Stanford, Lit Hub, Last, NHPR, Substack, GBH, Magnificent Noise, Expedia, Optum, CVS Health, VPM, WPM, Hubspot, and Hoff Studios, among many others.

The Podglomerate Taps NPR Veteran Joni Deutsch as First VP

Podcast marketing leader The Podglomerate has hired Joni Deutsch, an award-winning host and producer who has spent ten years with NPR and public radio stations, as its new Vice President of Marketing and Audience Development.

In this newly created role, Deutsch will lead the firm’s marketing and audience growth strategies. Reporting directly to Podglomerate founder and CEO Jeff Umbra, she will work to broaden the company’s reach in podcasting and in the broader digital audio sector while managing a high-profile portfolio of podcast clients including PBS, CVS Health, Expedia, MIT, Stanford University, and various NPR stations.

“I’m thrilled to bring my experience working at the intersection of content and audience to the Podglomerate,” says Deutsch. “I look forward to working with our team to connect great podcasts with new audiences.”

Most recently, Deutsch was podcast manager at WFAE (NPR in Charlotte, North Carolina), where she oversaw the first Charlotte Podcast Festival (named one of the “best podcast conferences” by major audio platform Buzzsprout) and developed award-winning podcasts, including SouthBound (with Pulitzer Prize finalist Tommy Tomlinson) and She Says (the investigative series that topped the Apple Podcast charts). She also created and hosted WFAE’s music program Amplifier, named “Best Podcast” by several North Carolina publications.

In addition to being a long-standing NPR Music contributor who has written about Billie Eilish to Bill Withers, Deutsch was assistant producer for the NPR Music’s legacy public radio music program Mountain Stage. She was the youngest person, and the first woman, to get guest-host in the show’s decades-long run.

A supporter of inclusive media and a mentor in digital leadership programs, Deutsch has been honored by the Edward R. Murrow Awards, the Web Awards, the Gracie Awards, the Online Journalism Awards and Axios Charlotte’s “30 Under 30” (where she was called “The Sarah Koenig of Charlotte”). Deutsch has also written about the future of podcasting for Harvard University’s Neiman Lab (featuring “some of the smartest people in journalism and digital media”), with Pointer listing her work next to Mr. Roger and Fresh Air’s Terry Gross as “50 Ways to Celebrate the 50th Anniversary of the Public Broadcasting Act”.

“Joni is an accomplished leader in the audio world,” said Podglomerate CEO Jeff Umbra. “Her wealth of media knowledge, passion for audience development and innovative mindset will elevate the Podglomerate and the services we provide to our industry-leading clients. We’re thrilled and privileged to call Joni a colleague, and we can’t wait to see what we can accomplish with her in our corner.”

The Podglomerate, which has been producing, distributing and monetizing podcasts since 2015, represents more than 40 podcasts accounting for millions of monthly downloads. Shows represented by the Podglomerate have topped the podcast charts and have received features on every major podcast distribution app and national coverage in print, digital, radio and television. In 2022, the Podglomerate will continue to build out its team with industry leaders, including incoming Chief Operating Officer Dan Christo.