Triton Digital announced the launch of Podcast Reports in the United States, powered by their Podcast Metrics measurement service. The Reports will provide a ranking of the Top Networks and Top Podcasts in the U.S., as measured by Podcast Metrics. Reported entities will be ranked by Average Weekly Downloads, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
The first U.S. Podcast Report will debut in March of 2020. Triton currently publishes Podcast Reports in Australia and Latin America, and has announced that the Netherlands will follow in early 2020.
By directly integrating with podcast hosting platforms and Content Distribution Networks, Triton’s Podcast Reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast metrics for the first time.
“We are pleased to leverage our 10+ years of digital audio measurement expertise to provide reliable and informative data around podcast consumption in the U.S.,” said John Rosso, President of Market Development at Triton Digital. “Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”
A number of preeminent podcast Networks have signed on to participate in Triton’s Podcast Report, including NPR, Entercom’s RADIO.COM Podcast Network, Stitcher, and CUMULUS MEDIA. In addition, data from Triton’s Podcast Reports will be made available within FreeWheel’s Strata platform, which offers comprehensive media planning and buying solutions for agencies.
Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the integration of Voxnest, an audio technology company specializing in podcasting solutions, with its Podcast Metrics measurement service. Through this integration, clients of Voxnest are able to participate in Triton’s certified Podcast Metrics measurement service and Podcast Reports.
“We are pleased to collaborate with Voxnest on this integration, and to enable our shared clients to leverage Podcast Metrics to reinforce the integrity of their data and increase the visibility of their engaged podcast audiences within the buying community,” said John Rosso, President of Market Development at Triton Digital. “As one of the first to secure the IAB Tech Lab Podcast Measurement Compliance certification, Podcast Metrics serves as the trusted and independent third-party vehicle through which publishers can have their audience data verified, helping to further increase interest and confidence in podcasting as a viable and effective advertising channel.”
“After receiving our own IAB Tech Lab certification, we wanted to prioritize linking arms with other leaders in the industry,” said Francesco Baschieri, President at Voxnest. “As a way to assure our clients of the quality of data they receive from us, we’re proud to partner with Triton, who’s known for their trustworthy and transparent podcast data. Being part of Podcast Metrics will help our clients extend their reach and further monetize their audiences.”
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.
Triton Digital announced that it has received IAB Tech Lab Measurement Compliance verification. This follows the IAB Tech Lab Measurement Certification of Blubbry Podcasting, ART19, and Voxnest Audience Network.
Triton’s Podcast Metrics is a powerful tool for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.
In addition, this “seal of approval” extends to Triton’s Ad Server, Tap and its measurement of impressions, downloads, and more.
“We are incredibly proud of this compliance verification and what it means for our business and for the industry,” said John Rosso, President, Market Division at Triton Digital. “With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable sources.”
Triton Digital announced that it has acquired Omny Studio, the Melbourne-based enterprise podcast technology and hosting company. The Omny Studio brand will continue as Triton’s podcast-facing technology suite, and Omny CEO Sharon Taylor, along with the company’s staff, will join Triton Digital.
Omny Studio has built its business by serving hundreds of enterprise clients including some of the largest radio groups in the U.S., Canada, and Australia. The company offers its radio and podcast clients hosting, easy capturing of broadcast audio for on-demand, editing tools, auto-transcription, analytics, and monetization.
Triton Digital has been the face of Omny Studio sales and marketing for the past two years, and the two companies have executed business collaborations serving a global range of clients as diverse as the Brazilian radio network Jovem Pan, Emmis Communications, Salem Media, and an exclusive reselling arrangement in North America.
Triton Digital’s acquisition of Omny Studio is closed after this announcement was made. Financial details are not disclosed.
Omny Studio announced that it had been acquired by Triton Digital. Omny Studio wants users to know that it is not going anywhere. Your audio has never been safer and Omny’s service and features will only improve and develop as they continue to strive to lead the industry in the coming months and years.
There has been an update in the continuing saga of audioBoom and Triton Digital. Audioboom has managed to raise funding in an effort to secure its operational capital.
Previously, the deal between the two companies was that audioBoom would buy Triton Digital for $185 million in a reverse takeover. Later, it was reported by Radio Ink that “due to insufficient funds, that deal is off and audioBoom is in jeopardy of shutting down.”
RAINN News provides an easy-to-understand explanation of a May 25, 2018, filing on the London Stock Exchange website regarding audiBoom. The company was able to raise 500,000 GBP from an existing investor. The investor is Candy Ventures. Nick Candy is the 90% shareholder of Candy Ventures.
The loan from Candy Ventures is in convertible notes. The announcement says the loan is “pending the completion” of audioBoom’s “current equity fundraise, which is being undertaken to provide additional working capital, investment in additional podcasting content and other growth initiatives.” The deadline to convert the loan notes is set at June 30, 2018.
Earlier this year, Audioboom bought Triton Digital for $185 million dollars in a reverse takeover. Now, just a few months later, that deal has ended. I haven’t been able to find a direct announcement about this from either Audioboom or Triton Digital. That being said, there are other articles out there that have additional information about what happened.
Radio Ink reported: “Due to insufficient funds, that deal is off and Audioboom is in jeopardy of shutting down.”
Radio Ink also reported that Audioboom was now looking for new funding so it can invest in additional podcasting content and for working capital. In addition, Audioboom now owes Triton Digital a “Break Fee” of just under $1 million, which must be paid by June 13, 2018.
Radio and Television Business Report reported: “With the dissolution of the Triton deal, Audioboom CEO Rob Proctor remains in his role.” The article also included quotes from Rob Proctor. The most significant portion of those quotes is the following:
“The further reduction in the number of smaller, unsustainable podcasts on our platform will allow us to further reduce our monthly operating costs. Overall, Audioboom continues to run a tighter, more compact operation, which will ultimately lead to a stronger more vibrant business.”
The wording in that quote from Audioboom CEO Rob Proctor appears to be making some of the podcasters who have their podcasts on Audioboom a bit nervous. Will their show be considered “smaller” and “unsustainable”? Will their show be among the podcasts Audioboom wants to reduce?
If your podcast is on Audioboom, and you are anxious about what may happen to your show if Audioboom is unable to obtain new funding, it might be time to make a change. Start looking at other companies that host podcasts just in case you have to find a new home for your show.