Tag Archives: Triton Digital

Trition Digital Enables Secure Sharing of Analytics Within Omny Studio



Triton Digital announced the expansion of user controls within its Omny Studio podcast management platform.

In addition to already providing granular user access on both the program and organization level, this expansion enables publishers to provide select users with analytics-only access. This restrictive permission allows publishers to share analytics with a wide range of recipients including cross-company teams, clients, and partners, while eliminating the risks that accompany full access, such as changes to organization or program settings.

“Through the continuous enhancement of Omny Studio we remain committed to providing publishers with the flexibility and control they need to streamline their podcast operations,” said Sharon Taylor, Managing Director at Triton Digital. “The addition of analytics-only user permissions enable publishers to efficiently share episode, program and/or organization level analytics with recipients of their choosing at an access level they are comfortable with.”

“The comprehensive and insightful analytics within Omny Studio play a key role in shaping our podcast strategy,” said Neil Cowling, founder at Fresh Air Production. “Having a wide range of user permissions within the platform enable an unparalleled level of sharing and collaborating within our organization that wouldn’t be possible with any other platform.”

Omny Studio is trusted by the world’s leading radio, podcast, news, and sports organizations including RADIO.COM, Cumulus Media, Mamamia, Gannett, Corus Entertainment, and more.


Triton Digital’s Omny Studio Added Multilingual Capabilities



Triton Digital announced the multilingual expansion of the Omny Studio podcast management platform. In addition to English, the renowned podcast solution is now available for use in French, Spanish, and Portuguese, with additional languages to follow.

The Omny Studio platform is trusted by the leading radio, podcast, news and sports organizations from around the world, including Bell Media, CRP Radios, DigitalMDE, Grupo Bluradio, Cumulus Media, Stitcher, and more.

“With podcast familiarity and consumption on the rise around the world, we are seeing an increase in software adoption across all geographic regions,” said Sharon Taylor, Managing Director at Triton Digital. “We remain committed to providing the global digital audio and podcast industry with technology that is not only comprehensive and powerful, but also easy to use. Multilingual support is a key component of this strategy, and we look forward to continuously adding to the list of available languages in coming months.”

“Podcasting is a huge component of our overall digital audio strategy, and the Omny Studio platform and knowledgeable team have played a critical role in our success,” said Leo Carbonell, Head of Digital at Grupo Jovern Pan (Brazil). “The ability to use the platform in Portuguese has enabled us to meaningfully increase our efficiency, allowing us to create, edit, and share our content faster by a wide range of users from within each of our markets.”

In addition to a multilingual CMS, the Omny Studio platform also supports the translation of embed players that match users’ browser language. Today, language support for embed players includes French, Spanish, Portuguese, Arabic, and Japanese.


Triton Digital to Provide Comprehensive Podcast Reports in the United States



Triton Digital announced the launch of Podcast Reports in the United States, powered by their Podcast Metrics measurement service. The Reports will provide a ranking of the Top Networks and Top Podcasts in the U.S., as measured by Podcast Metrics. Reported entities will be ranked by Average Weekly Downloads, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

The first U.S. Podcast Report will debut in March of 2020. Triton currently publishes Podcast Reports in Australia and Latin America, and has announced that the Netherlands will follow in early 2020.

By directly integrating with podcast hosting platforms and Content Distribution Networks, Triton’s Podcast Reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast metrics for the first time.

“We are pleased to leverage our 10+ years of digital audio measurement expertise to provide reliable and informative data around podcast consumption in the U.S.,” said John Rosso, President of Market Development at Triton Digital. “Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”

A number of preeminent podcast Networks have signed on to participate in Triton’s Podcast Report, including NPR, Entercom’s RADIO.COM Podcast Network, Stitcher, and CUMULUS MEDIA. In addition, data from Triton’s Podcast Reports will be made available within FreeWheel’s Strata platform, which offers comprehensive media planning and buying solutions for agencies.


Triton Digital Integrates with Voxnest with Podcast Metrics



Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the integration of Voxnest, an audio technology company specializing in podcasting solutions, with its Podcast Metrics measurement service. Through this integration, clients of Voxnest are able to participate in Triton’s certified Podcast Metrics measurement service and Podcast Reports.

“We are pleased to collaborate with Voxnest on this integration, and to enable our shared clients to leverage Podcast Metrics to reinforce the integrity of their data and increase the visibility of their engaged podcast audiences within the buying community,” said John Rosso, President of Market Development at Triton Digital. “As one of the first to secure the IAB Tech Lab Podcast Measurement Compliance certification, Podcast Metrics serves as the trusted and independent third-party vehicle through which publishers can have their audience data verified, helping to further increase interest and confidence in podcasting as a viable and effective advertising channel.”

“After receiving our own IAB Tech Lab certification, we wanted to prioritize linking arms with other leaders in the industry,” said Francesco Baschieri, President at Voxnest. “As a way to assure our clients of the quality of data they receive from us, we’re proud to partner with Triton, who’s known for their trustworthy and transparent podcast data. Being part of Podcast Metrics will help our clients extend their reach and further monetize their audiences.”

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.


Triton Digital Receives IAB Podcast Measurement Compliance



Triton Digital announced that it has received IAB Tech Lab Measurement Compliance verification. This follows the IAB Tech Lab Measurement Certification of Blubbry Podcasting, ART19, and Voxnest Audience Network.

Triton’s Podcast Metrics is a powerful tool for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

In addition, this “seal of approval” extends to Triton’s Ad Server, Tap and its measurement of impressions, downloads, and more.

“We are incredibly proud of this compliance verification and what it means for our business and for the industry,” said John Rosso, President, Market Division at Triton Digital. “With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable sources.”


Triton Digital Acquires Omny Studio



Triton Digital announced that it has acquired Omny Studio, the Melbourne-based enterprise podcast technology and hosting company. The Omny Studio brand will continue as Triton’s podcast-facing technology suite, and Omny CEO Sharon Taylor, along with the company’s staff, will join Triton Digital.

Omny Studio has built its business by serving hundreds of enterprise clients including some of the largest radio groups in the U.S., Canada, and Australia. The company offers its radio and podcast clients hosting, easy capturing of broadcast audio for on-demand, editing tools, auto-transcription, analytics, and monetization.

Triton Digital has been the face of Omny Studio sales and marketing for the past two years, and the two companies have executed business collaborations serving a global range of clients as diverse as the Brazilian radio network Jovem Pan, Emmis Communications, Salem Media, and an exclusive reselling arrangement in North America.

Triton Digital’s acquisition of Omny Studio is closed after this announcement was made. Financial details are not disclosed.

Omny Studio announced that it had been acquired by Triton Digital. Omny Studio wants users to know that it is not going anywhere. Your audio has never been safer and Omny’s service and features will only improve and develop as they continue to strive to lead the industry in the coming months and years.


AudioBoom Raised More Funding



There has been an update in the continuing saga of audioBoom and Triton Digital. Audioboom has managed to raise funding in an effort to secure its operational capital.

Previously, the deal between the two companies was that audioBoom would buy Triton Digital for $185 million in a reverse takeover. Later, it was reported by Radio Ink that “due to insufficient funds, that deal is off and audioBoom is in jeopardy of shutting down.”

RAINN News provides an easy-to-understand explanation of a May 25, 2018, filing on the London Stock Exchange website regarding audiBoom. The company was able to raise 500,000 GBP from an existing investor. The investor is Candy Ventures. Nick Candy is the 90% shareholder of Candy Ventures.

The loan from Candy Ventures is in convertible notes. The announcement says the loan is “pending the completion” of audioBoom’s “current equity fundraise, which is being undertaken to provide additional working capital, investment in additional podcasting content and other growth initiatives.” The deadline to convert the loan notes is set at June 30, 2018.


The Deal Between Audioboom and Triton Digital is Off



Earlier this year, Audioboom bought Triton Digital for $185 million dollars in a reverse takeover. Now, just a few months later, that deal has ended. I haven’t been able to find a direct announcement about this from either Audioboom or Triton Digital. That being said, there are other articles out there that have additional information about what happened.

Radio Ink reported: “Due to insufficient funds, that deal is off and Audioboom is in jeopardy of shutting down.”

Radio Ink also reported that Audioboom was now looking for new funding so it can invest in additional podcasting content and for working capital. In addition, Audioboom now owes Triton Digital a “Break Fee” of just under $1 million, which must be paid by June 13, 2018.

Radio and Television Business Report reported: “With the dissolution of the Triton deal, Audioboom CEO Rob Proctor remains in his role.” The article also included quotes from Rob Proctor. The most significant portion of those quotes is the following:

“The further reduction in the number of smaller, unsustainable podcasts on our platform will allow us to further reduce our monthly operating costs. Overall, Audioboom continues to run a tighter, more compact operation, which will ultimately lead to a stronger more vibrant business.”

The wording in that quote from Audioboom CEO Rob Proctor appears to be making some of the podcasters who have their podcasts on Audioboom a bit nervous. Will their show be considered “smaller” and “unsustainable”? Will their show be among the podcasts Audioboom wants to reduce?

If your podcast is on Audioboom, and you are anxious about what may happen to your show if Audioboom is unable to obtain new funding, it might be time to make a change. Start looking at other companies that host podcasts just in case you have to find a new home for your show.