Tag Archives: Triton Digital

Triton Digital Reveals New Triton Advertising Platform (TAP)



Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced a new version of the advertising platform, Tap. The enhanced version, now available to all clients, provides a more fluid experience throughout the entire lifecycle of audio ad campaigns – from planning to billing – simplifying publisher workloads and increased revenue opportunities and a better listener experience.

Managing and monetizing advertising inventory can be a complicated and time-consuming task. With the latest version of Tap, audio publishers can streamline audio campaign management and focus on what matters most – growing their digital business. As an API-driven platform, publishers can choose to control everything via an API or the Tap UI, leveraging Tap’s enhanced capabilities in their preferred environment.

The enhanced version of Tap provides:

Flexible Campaign Set-Up: A simplified user interface and quick search filters limit the number of clicks required to create a campaign, delivering a more streamlined user experience.

New Creative Management Capabilities: Advanced creative management features, including the ability to use multiple creatives in a single flight, support for weighted or sequential rotations, and the option to apply targeting rules to specific creatives, build upon the data-driven ad personalization capabilities from partner Frequency, audio’s premier Creative Management Platform.

Advanced Ad Separation: Enhanced ad break support provides more granular control of pacing and frequency capping and new ad separation rules, in accordance with IAB guidelines, allows for better enforcement between publisher and direct sold and programmatic ads. Publishers can define their desired industry separation and override default settings to make more inventory available, as needed.

Expanded Ad & Campaign Targeting: In addition to advanced geotargeting across all countries, publisher content (podcast, streaming and on-demand) can now be effortlessly grouped into a single campaign, leveraging all available placements (pre-roll, mid-roll, and post-roll) improving inventory management and monetization.

“As Australia’s leading independent audio entertainment destination, we pride ourselves on creating unforgettable experiences loved and shared by our listeners,” said Tim Armstrong, Director of Digital Capability and Data, Nova Entertainment. “With Tap we are able to streamline our audio campaign management to drive operational efficiencies, enabling us to deliver the audio campaign management to drive operational efficiencies, enabling us to deliver the audio entertainment experiences our customers have come to love and expect.”

“Our paralleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently,” said Benjamin Masse, Chief Product Officer, Triton Digital. “Tap provides a fluid experience throughout the audio ad campaign lifecycle to better deliver personalized ad creative that improves not only the listening experience, but an organization’s bottom line.”

Triton Digital provides the industry’s most comprehensive stack of advertising solutions to help audio publishers increase the value of their inventory. Tap makes targeting easier, provides sophisticated inventory forecasting tools, and enables streamlined production, management, and delivery of ad creative. With the enhanced capabilities in Tap, audio publishers benefit from streamlined workflow creation and simplified audio advertising flight management, improving inventory monetization.


Triton Digital Announces Three Executive Promotions to Expand Global Growth



Triton Digital, the global technology and services provider to the digital audio and podcast industry, today announced three new executive promotions. Oscar Sermeno has been promoted to Vice President of Market Strategy, Americas, Daniel Karlsson has been promoted to Vice President, Marketing Development and Global Strategy, and Michael Chien has been promoted to Vice President of Advertising Product Strategy.

“Triton Digital continues on a trajectory of rapid growth and global expansion,” said John Russo, President and CEO, Triton Digital. “These recent promotions within our leadership team will play an instrumental role in furthering Triton’s innovative spirit while maintaining operational excellence and expanding the company’s presence around the world. All while continuing to provide best-in-class audio streaming, podcasting, audience measurement, and advertising technology on a global scale.”

Oscar Sermeno is an expert in the field of international market development, with nearly 20 years of experience working through North and South America. He is known at Triton Digital for building strong strategic partnerships that enable customers to streamline workflows and optimize audio strategies. In his new role as Vice President of Market Development, Americas, Oscar will tap into his vast knowledge of programmatic advertising, digital audio measurement, and content distribution to expand publisher adoption across the United States, Canada, and Ibero-American countries.

With over 20 years of experience, Daniel Karlsson provides extensive digital audio and podcast knowledge to the Triton Digital team. He is known for his unmatched customer service skills, establishing long-standing relationships with his clients. Daniel supports his clients by helping them seamlessly execute their digital audio strategies through the provision of Triton’s innovative tools and services. As Vice President of Market Development & Global Strategy at Triton Digital, Daniel will lead the sales team of audio advertising technology, podcast and streaming services, and audience measurement solutions across Europe, Middle East, and North African regions.

As a key member of Triton Digital’s product team, Michael Chein has over 12 years of experience building enterprise SaaS solutions that serve the audio and advertising technology sectors. In his new role as Vice President of Advertising Product Strategy, Michael will oversee the management of Triton Digital’s advertising solutions and the product management team, ensuring that the right features and initiatives are undertaken with the appropriate resources, timing, and scope to delight Triton’s numerous publishers and technology partners. Most recently, Michael was a Director of Product Management for Jelli, where he played a key role in the integration of Jelli’s programmatic advertising solutions with Triton Digital.

These executive promotions further demonstrate Triton Digital’s dedication to growing its global team and continued expansion into global markets, as a world leader in the audio space.


Podcast Listening And Online In-Car Listening Among Canadians



Podcast Listening among Canadians hits a new high for weekly and monthly habits, according to The Infinite Dial 2022 Canada from Edison Research and Triton Digital.

Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening.

AM/FM radio is still used by most Canadians as an audio source in-car, but has ceded some ground to digital audio sources. Seventy-percent of Canadians 18+ who have driven or ridden in a car in the last month have used AM/FM radio in-car, down from 79% in 2021. Nineteen percent of those who have driven or ridden in a car in the last month have used SiriusXM in car, up from 16% last year, and 19% have used online radio in car, from up to 17% last year. Podcast consumption in-car remained steady at 20% of those 18+. Twenty-six percent of Canadians who have driven or ridden in a car in the last month have an in-dash entertainment system.

More Canadians are listening to online audio in 2022 overall, not just in cars. Seventy-three percent of Canadians age 18+ are monthly online audio listeners, up from 71% last year, and 65% are weekly online audio listeners, up from 61% last year. Twenty-five percent of Canadians listen to AM/FM radio online monthly, up from 21% in 2021.

Smart speaker ownership reaches 30% of the Canadian 18+ population, up from 27% in the 2021 study. Those who already own smart speakers are continuing to acquire multiple devices. Twenty-four percent of smart speaker owners own three or more of the devices, up from 16% in 2021, and smart-speaker owners in general own an average of two of the devices.

“Podcast listening has seen some significant growth in Canada this year,” noted Nicole Beniamini, VP at Edison Research. “It seems the new podcast listeners Canada gained during the pandemic not only stayed with the medium, but have become consistent and more frequent listeners.”

“This year’s Infinite Dial highlights Canadians’ strong in podcast listening, with adoption now exceeding what we see in America and Australia,” said John Rosso, President & CEO, Triton Digital. “We look forward to seeing the industry positions for continued growth and innovation.”

Other findings of The Infinite Dial 2022 Canada include:

Canadians are back in their cars after a tremendous drop during the pandemic. In 2021, 77% of Canadians reported driving or riding in a car in the last month. This year, 84% of Canadians reported driving or riding in a car in the last month

56% of monthly podcast listeners consume podcasts they know are produced in Canada

47% of monthly podcast listeners say they typically listen to the entire podcast, and 44% say they listen to most of the podcast


Triton Digital Announces Executive Promotions



Triton Digital, the global technology and services provider to the digital audio and podcast industry announced several executive promotions. Stephanie Donovan has been promoted to Global Head of Revenue, Alex Fournier to Chief Technology Officer, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin has joined the executive team as SVP of Marketing and Jelli Customer Experience. The promotions further support the company’s recent integration of Jelli to accelerate the development of innovative technology that serves the entire audio ecosystem across radio, streaming, and podcasting.

“At Triton Digital, it’s our mission to provide innovative technology and services that power the continuously evolving global audio landscape,” said John Rosso, President and CEO, Triton Digital. “These recent promotions within our executive team are key to maintaining innovation and operational excellence within our best-in-class audio streaming, podcasting, audience measurement, and advertising technology. Complemented by the integration of the Jelli team and technology, we are the industry’s most comprehensive suite of audio solutions.”

Stephanie Donovan is a recognized leader in the audio industry and a long-standing member of Triton Digital’s leadership team. In her previous role as SVP of Publisher Development, Donovan contributed to expanding Triton Digital’s client partnerships in North America while also advocating for digital audio strategies and publisher development expansion within and beyond the 80+ countries Triton Digital currently serves.

Alex Fournier has extensive experience leading technology and operations and has played an internal role in driving Triton Digital’s growth and performance. As Chief Technology Officer, Fournier will be responsible for leading the company’s technology roadmap and increasing its ability to meet evolving client expectations, specifically in regard to security, privacy, availability, and performance.

As part of Triton Digital’s integration with Jelli, Molly Glover Gallatin has been appointed SVP of Marketing and Jelli Customer Experience. Previously, Molly was the SVP of Marketing and Customer Experience, Glover Gallatin will oversee all marketing and communication activities for Triton Digital. In addition, she will continue to lead customer experience for Jelli products.

Benjamin Masse has a proven track record establishing synergies between business stakeholders, clients, and software development teams as Triton Digital’s Managing Director of Market Development and Strategy, As Chief Product Officer, Masse will lead product strategy and operations to ensure Triton Digital remains adaptive in the evolving audio marketplace. Masse will also play an intrigue role in integrating Jelli’s platform technology for the radio advertising market into Triton Digital’s suite of advertising technologies.

With Triton Digital and Jelli joining forces, Triton Digital’s audio industry. The combination of complementary products and technologies accelerates Triton Digital’s development and growth of innovative solutions that benefit the global audio ecosystem.


Triton Digital Releases the Australian Podcast Ranker for May 2022



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service. The month of May had 74.3M downloads.

The Top Podcast Ranker and All-Australian Top 100 Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three publishers were ARN’s iHeartPodcast Network Australia, LiSTNR (SCA), and Audioboom.

The top three podcasts for both the Top 100 Ranker and Top 100-All Australian Ranker included, Hamish & Andy (LiSTNR)(SCA)), True Crime (Audioboom), and Liar, Liar: Melissa Caddick and the Missing Millions (Nine Publishing), Liar, Liar: Melissa Caddick and the Missing Millions (Nine Publishing) first debuted on the Top 100 Ranker in April.

There were several debuts for the Top 100 Ranker there were a few new podcasts including, The Teacher’s Trial (NOVA Entertainment), The Front (News Corp Australia), Betrayal (ARN/iHeartMedia), Outspoken the Podcast (ARN/iHeartMedia), CounterClock (audiochuck/Stitcher), and Scamfluencers (Wondery).

For the Australian-Made Top 100 Ranker there were a few new podcasts including, The Teachers Trial (NOVA Entertainment) 5 Minute Food Fix (ARN/iHeartMedia) and Stories of Origin (Nine Digital).

Participating publishers in the Australian Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, Hidden Brain Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwarts Media, Sports Entertainment Network (SEN), Stitcher Media, TOFOP Productions, The Chaser, Wavelength Creative and West Australian Newspapers.

For an enhanced and robust experience, visit Triton Digital’s online ranker to view the full results of the Australian Podcast Ranker. You can also subscribe to receive future rankers via email.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


Triton Digital Releases the New Zealand Podcast Ranker For May 2022



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurements Guidelines.

For this reporting period, the top three podcasts included Fletch, Vaughan & Haley on ZM (NZME/iHeartRadio/ARN), The Mike Hosting Breakfast (NZME/iHeartRadio/ARN), and Casefile True Crime (Audioboom).

New podcasts debuting on the ranker this month include Betrayal (NZME/iHeartRadio/ARN), Inside Dancing with the Stars (NZME/iHeartRadio/ARN), CounterClock (audiochuck), and Sympathy Pains (NZME/iHeartRadio/ARN).

Over the last month, there has been a 21% increase in total downloads with May coming in at 8.1M.

Participating networks in the New Zealand Ranker inside Audioboom, Head gum, Kart Media, Listen (SC), Mediator Radio Limited, NZME/iHeartRadio/ARN, Stitcher Media, and Sports Entertainment Network (SEN).

For podcast consumption rights, visit Triton Digital’s New Zealand Podcast Ranker website for an enhanced and robust experience.

Triton Digital Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


Mirchi Partners With Triton Digital To Power Its Audio Streaming And Podcast Strategy



Triton Digital, the global technology and services leader to the digital audio industry, announced a partnership with Mirchi, India’s no. 1 music and entertainment company, owned by Entertainment Network India Limited.

Through the partnership, Mirchi will leverage Triton Digital’s suite of advertising measurement and podcasting technologies for content delivery, audience measurement, and monetization across all its audio streaming and podcast inventory, creating new opportunities for advertisers to reach listeners across its digital platforms, including the recently launched Mirchi app.

“As leading global media company, we needed a flexible, state-of-the-art solution that could enable our app and digital audio platform to scale up and keep up with demand,” said Unit Tyagi, Chief Digital Officer at Mirchi. “Triton Digital’s innovative technology helps us to better manage our audio content, measurement and advertising across direct and programmatic in a seamless, unified manner to provide our global customer base with the best listening experience possible.”

Mirchi powers audio content from India to help listeners across the globe access their favorite FM stations and podcasts, regardless of their location. Through Triton Digital’s Supply-Side Platform (SSP) and Advertising Platform, Tap, publishers can manage demand and optimize yield for every audio opportunity, as well as streamline their advertising traffic to maximize revenue. Triton Digital’s trusted audio and podcast measurement tools provide publishers with audience insights and advertisers with consistent and accurate third-party metrics so they can make informed decisions around advertising spend.

“At Triton Digital, our goal is to provide publishers with the technology to power innovative listening experiences for audiences across the globe,” said Aditya Summanwar, Director, Market Development, Triton Digital. “We look forward to supporting Mirchi with our cutting edge and comprehensive suite of audio technologies to help them expand their audience and grow revenue.”

The partnership further demonstrates Triton Digital’s commitment to provide technologies that enhance the streaming audio market in India, which is expected to cross $870 million USD by 2025.


Triton Digital Released the March 2022 U.S. Podcast Report



Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest U.S. Podcast Report for the March 2022 reporting period (February 28 – April 3, 2022) as measured by Triton’s Podcast Metrics measurement service.

Yet again, Stitcher Media remained in the #1 spot on the Top Networks Report with 57.1M Average Weekly Downloads and 13.9M Average Weekly Users, followed by NPR climbing up to the #2 spot with 34.9M Average Weekly Downloads and 7.2M Average Weekly Users, and Audacity Podcast Network with 33.8M Average Weekly Downloads and 9.2M Average Weekly Users.

For the month of March, there were 225.4M downloads for the top 20 publishers.

For this reporting period, the top three podcasts based on downloads included NPR News Now (NPR) coming in again at #1, The Ben Shapiro Show (Cumulus Podcast Network) climbing to #2 and Crime Junkie (audiochuck/SXM Media) at #3.

New shows debuting this period for downloads and listeners include, The Thing About Pam (NBCUniversal News Group) and Twin Flames (Wondery).

Fly on the Wall with Dana Carvey & David Spade (Audacy Podcast Network), Fantasy Baseball Today (Paramount) and State of Ukraine (NPR) were the new shows that debuted on the ranker for downloads.

New shows based on listeners this month included Ten Percent Happier with Dan Harris (Wondery) and Snacks Minute (Audacy Podcast Network).

The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminated inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report.

With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, device, player, network, program, episode, and more.


Triton Digital Releases Inaugural Canada Report



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of its inaugural Canada Podcast Report. This monthly online and interactive report provides insight into the most downloaded Podcasts overall, top Canada originated English and French language Podcasts, as well as the top Networks in Canada for the March 2022 reporting period (February 28 through April 3, 2022), as measured by Triton’s Podcast Metrics measurement service.

For the first time, media buyers have access to trusted third-party podcast measurements to make informed advertising decisions and podcast networks gain access to reputable consumption data delivering a better understanding of listening audiences to improve show monetization.

“As the leading podcast publisher in Canada, we are excited to showcase our success and momentum in Triton Digital’s inaugural Canada Podcast report and look forward to providing our clients with access to reputable, validated, and transparent podcast metrics across our library of programming,” said Julie Kerr, Senior Director, Digital Ad Product and Revenue Management, CBC & Radio-Canada Media Solutions.

For this reporting period, the top three Canada originated French language podcasts include Radiojournal (Radio Canada) at #1, Richard Martineau (QUB) #2, and Benoit Dutrizak (QUB) at #3.

The top ranked podcast overall is Dateline NBC (NBCUniversal News Group) with over 626K Average Weekly Downloads. Stitcher Media earned the #1 spot on the Top Networks Report with 4.5M Average Weekly Downloads and 1.2M Average Weekly Users, followed by CBC/Radio-Canada with 3.2 Average Weekly Downloads and 539.2K Average Weekly Users, and Wondery Network with 1.5M Average Weekly Downloads and 466.9K Average Weekly Users.

“Triton Digital’s Canada Podcast Report will also allow us to accurately capture reliable and trustworthy data for our clients, and significantly impact the growth of French-language podcasts across Québec and Canada,” said Jean-Nicolas Gangé, Directeur general QUB radio.

Total downloads of all shows by participating publishers in the month of March is 13.8M. Participating networks in the Canada Podcast Report include, All Things Comedy, Audioboom, CBC/Radio-Canada, Cogeco Media, Headgum, Kast Media, NPR, Paramount, QUB, Salem Podcast Network, Stitcher Media, The Roost Podcast Network, and Wondery Network.

“We are thrilled to release the Canada Podcast Report,” said John Rosso, President and Chief Executive Officer, Triton Digital. “Our monthly reports provide advertisers with the reliable measurement data they need to better understand podcast performance and this release highlights our commitment to serve the audio industry in Canada with validated and transparent podcast metrics.”

Participation in the Canada Podcast Report is continuously expanding and any podcast network or publisher with an audience in Canada is eligible to participate.

Triton Digital’s Podcast Metrics measurement is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.