Neilsen announced that Veritone One, Inc. is now a subscriber to Neilsen’s Podcast Buying Power service. With headquarters in Costa Mesa, Calif., Veritone One is one of the world’s largest full-service performance-based audio advertising and media agencies.
As a new subscriber to Neilsen’s service, Veritone One will have access to podcast insights spanning 18 genres and over 150 individual podcast titles that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage.
Currently counting over 12 major podcast companies a subscribers, Neilsen’s Podcast Buying Power Service allows clients to profile shows using program specific titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. It also features the same capabilities by genres and listening usage.
“As one of the largest podcast advertising agencies serving over 100 active clients across 15,000 podcasts, Nielsen’s research will help us refine our current placements and unlock market opportunities for new advertisers wanting to enter the medium,” said Conor Doyle, SVP of Strategy and Investment at Veritone One. “Access to consumption and audience data will attract brand advertisers who have been previously hesitant to enter the largely direct-to-consumer space. Integrating Nielsen’s unique insights along with our proprietary AI-based analytics and decades of experience will enable us to set a new industry standard in podcast advertising.”
Only Nielsen, with its extensive Scarborough category database, has this type of advertiser connection with podcasting. Nielsen Podcast Buying Power service has the ability to capture results for specific programs and tie them back with over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two time per year data release.
Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts, YouTube and Instagram.
The platform gives podcast influencers (who make their content available through Apple Podcasts, Spotify and other leading applications), YouTube vloggers, Instagram influences and bloggers with unrivaled access and control in monetizing their content, no matter how large or small their follower base.
Influencers have curated ardent audiences, across a variety of platforms, that are drawn to and trust them to provide advice, insight and recommendations, Influencer Bridge enables today’s content creators to earn money through sponsored content opportunities, allowing them to focus on creating new content for their audiences.
To begin using Influencer Bridge, influencers simply log on to the platform and authenticate their channels. Once this occurs, influencers can select which advertisers they would like to work with and can get to work creating relevant content for their audiences. Influencers earn money once a transaction takes place that is directly correlated to an influencer’s action – for instance, when a follower uses the influencer’s unique promotional code to purchase the advertised product or service.
Influencer Bridge will leverage Veritone aiWARE to listen, watch and understand the content of each podcast episode and YouTube video included in the Influencer Bridge program. This analysis is conducted to help identify new contextually relevant advertising opportunities for premier brands based on the subject matter presented, as well as to provide insights for brand safety and content transparency. Veritone’s powerful aiWARE platform is already being used by over 800 leading TV and radio broadcasts for ad verification, attribution, and ad performance analytics.
The Influencer Bridge service is available immediately, free of charge for content creators. Advertisers pay based on performance measured in actual transactions from specific ads.