Tag: Veritonic

Veritonic Revolutionizes Advertising Insight With Brand Lift Measurement For Baked-In Ads

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic’s industry-leading brand lift solution does not rely on forced exposure approaches for the measurement of embedded ads, providing clients with transparent, and unparalleled insight into the true impact of baked-in ads.

Veritonic’s diversified approaches to audio measurement provides clients with a significant advantage, enabling them to measure and glean actionable insights around the performance of baked-in ads, OTA, and low-impression campaigns, and more accurately and confidently. 

“Veritonic’s Brand Lift study helped us confirm our performance campaign was also helping to improve our brand metrics,” said Thad Smith, Global Lead, Employer Brand at Indeed. “The Veritonic team’s collaboration on methodology with our Brand Science and Growth team helped give us confidence in the results and enabled us to move forward quickly with additional planning for audio channels.”

Veritonic’s built-for-audio measurement solutions including Brand Lift and Attribution allow advertisers to leverage a single pixel to gauge full-funnel performance, including reach, impressions, CTA efficacy, and more. 

“As the audio and podcast advertising landscape continues to evolve, it’s critical that advertisers have the measurement data they need to support the ongoing evolution of their audio strategies,” said Scott Simonelli, Founder and CEO of Veritonic. “We strive to provide our clients with full-funnel, apples-to-apples, measurement for all of their audio endeavors, and the measurement of baked-in audio ads on actual exposure is a critical component of that commitment.”

The exclusive provider of independent and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms around the world. For more information about Veritonic’s advanced audio measurement capabilities, visit www.veritonic.com or contact sales@veritonic.com.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage with compelling audio experiences.

 

NPR Renews Relationship With Veritonic To Provide Sponsors With Audio Insights

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that NPR has renewed their relationship with the company, expanding their use of Veritonic’s audio-first Brand Lift solution to measure the impact of their client and sponsor audio campaigns. The continued partnership will allow NPR to provide clients across verticals including including Financial, Adult Beverages, B2B, Technology, and more with insightful and comprehensive brand lift measurement for NPR’s audio campaigns.

“We are thrilled to be expanding our use of Veritonic’s brand lift studies across podcasts and broadcast,” said Gina Garrubbo, President and CEO of National Public Media, NPR’s sponsorship subsidiary. “Data is power, and the actionable, full-funnel insights that Veritonic’s attribution and brand lift studies allow to provide NPR sponsors enable them to leverage audio to achieve the highest competitive edge, reach, and ROI possible.”

Veritonic’s Brand Lift studies offer advertisers valuable insights into how their audio assets impact their brand. The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall. By equipping brands with these tools for validating their investments, Veritonic helps mitigate ricks and enhance the performance and ROI of audio across various formats, including streaming audio and podcast advertising.

“We take great pride in our ongoing partnership with NPR, supporting their clients and advertising partners with invaluable data,” said Scott Simonelli, CEO of Veritonic. “Through the utilization of our attribution solution and brand lift studies, NPR sponsors gain the ability to assess audio performance in a manner tailored to their unique needs. This empowers them with the essential data required to fine-tune their strategies, thereby ensuring a robust return on their investment in audio.”

For more information about Veritonic’s brand lift solution or to get started, visit www.veritonic.com or contact sales@veritonic.com.

 

Former Spotify Data Scientist Jon Gibs Joins Veritonic As Strategic Advisor

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, unveiled a strategic partnership with Jon Gibs, whereby he will serve as strategic advisor. Jon is a respected authority on advertising measurement and former Global Director and Principle Data Scientist at Spotify. 

In the role of advisor, Gibs will provide strategic guidance around the best-in-class platform’s capabilities, advancements, and integrations as it relates to audio research, creative testing, and attribution measurement. This strategic alliance will bolster Veritonic’s position as the go-to platform for unrivaled audio analytics and innovative research solutions, while continuing to provide their clients and partners with unparalleled data and ROI.

“The Veritonic platform is at a critical inflection point in terms of innovation and utilization,” said Scott Simonelli, CEO and Founder of Veritonic. “With his exceptional wealth of audio and data expertise, Jon will undoubtedly be a huge asset in refining our roadmap and fortifying the data-driven excellence that our platform provides leading brands, agencies, and publishers around the world.”

“With their innovative measurement and testing technology and an incomparable knowledge of audio, I am delighted to be stepping into an advisory role at Veritonic,” said Gibs. “I believe strongly that Veritonic’s data driven approach to audio advertising will help propel the audio marketplace to its next phase of growth. I look forward to contributing to the continued innovation of the platform, utilization of its capabilities, and releasing of new data that will move the audio industry at large forward.”

Veritronic And Acast Highlight What Success Sounds Like With Programmatic Podcast Ads

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. 

In addition to identifying these global overlaps and points of differences, the goal of the research was also to help media buyers identify strong tactics and best practices in programmatic podcast advertising across three key media markets: the US, Australia and New Zealand, and EMEA.

Together the companies sourced and and analyzed podcast ads transacted programmatically with Acast and spanning various verticals including: automotive, tourism, retail, healthcare, entertainment, and more. They then identified the common threads and differences in the creative executions by region by examining themes like ad length, number of voiceovers, gender of voiceovers, use of sound effects, call to action placements, and more.

“As an industry there is still a lot of myth-busting to do around programmatic ad buying. At Acast, we firmly believe that programmatic advertising should not be a rigid experience for the media buyer, podcast host, and certainly not the listener,” said Elli Dimitroulakos, Global Head of Ad Innovation at Acast. “Podcast advertising is effective because it’s a seamless part of the listening experience and that shouldn’t change based on how a transaction occurs. Programmatic ads can – and should – have creative elements that enhance the listener experience and brand relationships.”

According to the research, across all markets the majority of ads were a minimum of 30 seconds in length. This was the most predominant in the US and EMEA regions which resulted in 80% and 73% of the examined ads, respectively. The Australia and New Zealand market trailed slightly behind with 56% of programmatic ads running at least 30 seconds long. The remaining 44% in the market were 15 seconds in length.

All three markets also reflected similarities in the use of single voices for the voiceover content. The US led the way with 86% of programmatic ads in the study using a single voice for the voiceover. EMEA and Australia and New Zealand were most similar with 66% and 68% of programmatic ads using a single voice for the voiceover, respectively.

However, when it came to gender detection in voiceover content, dissimilarities across the market presented themselves. In the US, half of ads analyzed featured a female voiceover, 47% of ads feature a male voiceover, and the remaining 3% featuring both male and female voiceover. 

In near equal numbers, the three regions all used sound effects in slightly less than the majority of programmatic ads, indicating that this may be a newly emerging trend in the space. According to the study, sound

effects including birds chirping, phones ringing, engines revving, and more were used on 40% of programmatic ads from the US, 38% from Australia and New Zealand, and 33% in EMEA.

“Hope is not a strategy; it’s no longer enough for a brand to create an audio asset and simply hope it will move the needle,” said Scott Simonelli, CEO of Veritonic. “Having confidence that your marketing efforts and investments will pay off is crucial, especially in today’s economy. With audio reaching more than 214M adults in the U.S. monthly and having a 36% higher impact on memory than video, marketers need to be leveraging creative testing solutions like the Veritonic platform to ensure they are putting their best audio creative forward, regardless of how the ad itself is purchased or served.”

 

Veritonic Empowers The Future Of Audio Branding

~ Jen Thorpe

Veritonic the industry’s leading platform for comprehensive audio analytics and research announced its ability to deliver brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast initiatives.

The AI-powered Creative Management solution within the Veritonic platform provides brands with robust pre-market insights that delve into the emotional resonance, recall, and engagement of their audio content. With this actionable information in hand, brands can optimize their content for maximum impact, ensuring that every element of their branded podcast captures the attention and hearts of their target audience.

Moreover, Veritonic’s Competitive Intelligence solution grants brands access to a wealth of data related to their competitors’ audio ads, distribution channels, and audience response. This comprehensive and proprietary information equips brands with the necessary tools to stand out amidst the noise, enabling them to strategically craft promotional ads that not only capture attention but also resonate on a profound level with their target audience.

As it relates to performance measurement, Veritonic’s built-for-audio Brand Lift and Attribution solutions allow brands to gauge if the ads they are using to promote their podcast are meaningfully increasing their reach and impressions, and if their CTAs are resulting in URL clicks, show shares, social media follows, and more.

“Branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach,” said Scott Simonelli, CEO of Veritonic. “Similar to the creation of optimization of audio logos, audio ads, and podcast ads, data should be at the root of every decision that a brand makes around their podcast – from ideation to promotion and everything in between. We are committed to continuously innovating our platform and the data it provides to enable brands to make more informed decisions across all channels and formats where audio is utilized, while increasing their ROI.”

The exclusive provider of independent and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms around the world. For more information or to request a demo, visit www.veritonic.com or contact sales@veritonic.com.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences.

 

Veritonic Achieves SOC 2 Type II Certification

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio research and analytics platform, announced that it has successfully completed the Security Organization Control (SOC) 2 Type II auditing procedure. The audit, conducted by Prescient Assurance, a leader in security and compliance attestation for B2B SAAS companies worldwide, validates that Veritonic has effective, enterprise-level security for customers’ data in the Veritonic platform.

This certification enables Veritonic’s clients to use the platform with continued confidence, allowing them to make more informed audio advertising and branding decisions utilizing the data and analytics they need to increase their reach and ROI.

“Leading brands, agencies, and publishers around the world trust the Veritonic platform. Therefore, it was crucial to provide the highest standard of security and compliance for current and future customers,” said Veritonic CEO and Founder, Scott Simonelli. “The completion this phase further demonstrates our dedication to protecting our clients’ data, ensuring it is properly stores and secured in the process.”

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences.

Veritonic Added To List Of Preferred Audio Attribution Partners by Spreaker From iHeart.

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that they have been approved as an audio attribution partner by Spreaker, a multi-faceted podcast platform and global leader in podcast ad technology.

As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“At Spreaker, we remain committed to providing our users with the tools they need to make smarter and more informed decisions around the audio they create and share,” said Francisco Baschieri, CEO and co-founder of Spreaker. “The performance data that the Veritonic platform provides is indispensable for planning, executing, and enhancing current and future audio campaigns. We take pride in this partnership as we collectively work to further the growth of the audio landscape through insightful and actionable data and analytics.”

“We are pleased to support Spreaker in providing their publishers and creators with the comprehensive data and analytics they ned to meaningfully connect with their audiences and increase ROI,” said Simon Simonelli, Chief Executive Officer of Veritonic. “Our built-for-audio attribution and brand lift capabilities provide incomparable, full-funnel audio campaign lifecycle management and measurement in one easy-to-use, intuitive platform.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact sales@veritonic.com.

 

Veritonic Added To List Of Acast’s Preferred Audio Attribution Partners

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world’s largest independent podcast company. As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of our attribution and brand lift technology provides unparalleled and comprehensive measurement of audio campaigns from top to in one unified and intuitive platform.”

“Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data,” said Kevin McCaul, Global Head of Ad Operations at Acast. “Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through unintuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. To request a demo or get started, contact sales@veritonic.com.

Octave Studios Selects Veritonic’s Brand Lift Technology

~ Jen Thorpe

Veritonic, the industry’s comprehensive audio research and analytics platform, announced that Octave Studio, the targeted audio advertising platform and joint venture of News UK’s Wireless and Bauer Media, has renewed their partnership with Veritonic, selecting their Brand Lift technology to provide their clients with unparalleled data and insights around the performance of their audio creative.

Through this partnership, clients of Octave Audio can conduct studies to evaluate the impact of their audio on their overall goals, including product promotion, lead generation, brand loyalty, and more. By measuring key metrics such as brand awareness, favorability, and purchase intent, clients can leverage the actionable data from the studies to adjust their campaigns and increase their ROI.

“We are proud to support Octave in their mission to generate and deploy powerful audio advertisements on behalf of their client base,” said Damian Scragg, General Manager of International & Brand Sales for Veritonic. “The robust nature of our Brand Lift solution lends itself well to verifying and amplifying the impact of audio campaigns and, ultimately, the development of a comprehensive audio strategy.”

“We are pleased to partner with Veritonic to offer this mission-critical data to our 700+ clients all over the world,” said Tom McKay, Head of Product & Safety at Octave. “Veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning.”

Octave Audio recently collaborated with their insurance comparison website client, Mustard.co.uk, to leverage Veritonic’s best-in-class audio Brand Lift technology to test which ads would resonate and perform best in terms of Awareness, Favorability, and Intent between targeted ads and non-targeted ads. Veritonic’s sophisticated technology provided Mustard with actionable and insightful data around the power of targeted audio ads, showing a 14ppt lift in recall, a 5ppt lift in intent, and a 4.5ppt lift in overall resonance for the targeted ads.

“Veritonic’s campaign measurement technology has empowered our team to make stronger, data-driven decisions in the audio space,” said Jazmine Brace, Marketing Manager at mustard.co.uk. “Having concise insights into what is working and resonating within our target audience or within our target creative type has granted us the confidence we need to deploy audio campaigns that we know will have strong ROI”

Veritonic’s Brand Lift technology empowers brands and advertisers to gauge the impact of their creative assets across a variety of audio outlets. The data and analysis gleaned from the technology provides a highly insightful view of campaign performance within brand or agency’s unique audience targeting requirements to establish a baseline of success measures or areas for improvement.

If you are interested in learning more about Veritonic’s Brand Lift technology, visit www.veritonic.com or contact sales@veritonic.com.