Virgin Atlantic has launched a podcast called The Venture. It is a branded podcast that will include six episodes. Virgin Atlantic said:
We’re thrilled to share some of the most fascinating stories out there on The Venture, a branded podcast that explores the adventures of starting and running an industry-changing business, directly through the voices of the people who lived them.
Virgin Atlantic believes that business is an epic adventure. In order to bring that mantra to life, Virgin Atlantic worked with Gimlet Creative on The Venture. Creative Director of Gimlet Creative, Nazanin Rafsanjani had this to say about the process:
Virgin Atlantic has been a great partner by letting us follow these stories wherever they lead. Despite their level of name recognition, all of the business leaders we are profiling are fascinating characters with a singular vision for what they want to create in the world. In turn, their stories are powerful and will resonate with not only Virgin travellers, but aspiring entrepreneurs the world-over.
At the time I am writing this, an introduction episode has been released. This was followed by Episode 1 “Kill Rock Stars: We Wanted Everything to Change”. The episode features the founders of Kill Rock Stars, one of indie rock’s most respected record labels. Nirvana, Sleater-Kinney, and Elliot Smith all have roots at that label.
AdWeek reported that The Venture is the first time that Gimlet has worked with an agency to shape the direction and create sponsored content. Gimlet has previously created podcasts for eBay and Tinder.