Podcast technology company Voxnest and Audion, an audio advertising technology company based in France, revealed their new partnership today. The collaboration gives podcasts in the Voxnest network access to high quality audio ads via Audion’s advertising partners.
As Voxnest’s network of publishers and podcasts continues to grow in Europe, they sought out an advertising partner that could deliver ads to the shows utilizing their dynamic ad insertion technology. The clear choice was Audion, as they continue to pave the way for audio advertising in Europe.
“We offer a unique product to communicate more effectively in this medium,” said Arthur Larrey, Cofounder of Audion. “From radio podcasts and professional media to independent podcast producers, it’s now possible to reach millions of active podcast listeners all over Europe thanks to our technologies and services.”
Both companies focus on dynamic ad insertion, an even newer concept in the podcast advertising world. As the industry begins to recognize the benefits of this delivery mechanism – advertisers can keep their ads relevant and publishers can monetize their entire catalog – Voxnest and Audion want to be at the forefront of the conversation.
“While advertisers in the U.S. have been harnessing the power of programmatic ads on podcasts for some time, we’re now starting to see a significant amount of growth in Europe,” said Francesco Baschieri, President of Voxnest. “As we focus our efforts on this market’s rise, it’s been valuable to find a partner that not only has existing relationships with well-known brands in Europe, but is actively educating the market on the value of investing in this type of advertising on podcasts.”
Voxnest announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now certified by IAB Tech Lab for the new 2.0 measurement guidelines for reporting podcast downloads and listeners.
With VAN, Voxnest offers brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile.
By successfully completing the IAB Podcast Measurement compliance review and being listed among a very select few who are pushing the podcast industry forward, is further proof that VAN delivers higher engagement and guarantees brand safety for advertisers.
Francesco Baschieri, President of Voxnest stated, “We created VAN as part of our ongoing commitment to increasing the value of audio publishing for content creators, advertisers and audiences alike. As audio advertising increases in popularity, having numbers that companies can trust is the first step in building a company’s credibility, and it is an honor to receive this certification from the IAB.”
Voxnest announced that it has partnered with Jamendo, an independent music platform. The deal will have benefits for both companies and their users. Jamendo’s musicians will be able to offer their compositions via Voxnest’s sister platform, Spreaker, and Spreaker’s users will be able to license music from Jamendo.
Jamendo’s users will have the opportunity to create professional sounding podcasts with Spreaker, as a way to promote their music and develop and additional revenue stream, via sponsorship or programmatic ad insertion. Podcasts are the perfect medium for musicians to create a narrative about their songs and tours or build an intimate conversation with fans. Agencies and publishers who are already licensing music from Jamendo now have professional tools to create and distributed branded audio content at their disposal. For Spreaker’s podcasters it means access to 9,000 active artists and more than 200,000 tracks to use in their show.
The collaboration between the two brands is a further move to strengthen the growing ties between spoken audio and music. The blog post from Voxnest mentions Spotify, and notes that its recent acquisitions have “signaled that the podcast business is seen as a way to enrich the music industry.”
I think this collaboration could be good for podcasters. It is very important to make certain that creator of the song you want to use in your podcast has allowed it to be used under creative commons. Some dedicated music podcasts get music submissions from bands and labels, who want the podcaster to play their music on the podcast.
The Voxnest/Spreaker partnership with Jamendo appears to protect the rights of music creators and gives podcasters a way to ensure that they can safely play that music on their shows.
Voxnest has a podcasting-focused mission that is driven by a diverse team of tech founders and podcast and media industry veterans. Voxnest has recently acquired Spreaker and BlogTalkRadio.
Voxnet offers a complete set of podcasting tools that can each be integrated into your own professional production process. These tools – Dynamo and the soon-to-come Hive and Cortex – help audio publishers of all grades, from indie podcasters to major media networks, monetize, manage, and track content.
Podcasting is a new media, and we’ve created Dynamo in order to change the game by giving audio publishers the ability to monetize via a new approach to dynamic ad insertion.
With Dynamo, publishers can choose to place ads throughout all their episodes at pre-, mid- and post-roll spots. They can even choose segments to target so that audiences only ever hear ads that correspond to the topics they’re listening to. Furthermore, these spots will refresh with every play, updating with new demo- and geo-targeted ads.
Dynamo works just like Google Adsense. It can be adapted to your content and process, no matter the volume of your production outcome.
Indie publishers can start bringing in profit via their distributed episodes without having to migrate to a different hosting platform. Meanwhile, your content’s quality will stay intact. You can manage the kinds of ads that appear throughout your episodes and choose target segments related to your topic.
Commercials publishers can break into the largest podcast marketplace and maximize revenues by selling your remnant inventory. In addition, you can retain your current production workflow. Dynamo easily integrates with any setup and works side-by-side with your publishing schedule.