Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge, and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop for audio content.
Vurbl breaks ground in the audio ecosystem with the launch of its revolutionary online platform bringing the world of audio to one place, with over 20 million curated audio files at launch, content creators can add to the audio library by creating their own stations to grow their audience and monetize their audio creations.
Vurbl is a home to audio of all types, including user generated audio, like YouTube is for video. The platform gives audio creators a place to host, build an audience, and earn ad revenue from their content. For listeners, it’s a one-stop-shop for free learning and entertainment in the form of audio and is a mix of user created and Vurbl Expert curated content by Vurbl’s staff in the form of playlists and stations. Users can listen to all types of great audio across 40+ categories, thousands of playlists and millions of audio files, all in one place.
Vurbl’s platform offers over 20 million audio files in a streamlined user experience with both human curated and algorithmically generated audio recommendations and playlists. Vurbl follows the YouTube framework – it is a centralized place any user can upload any content they own, Vurbl streams it, supports embeds and facilitates audience building and monetization via real-time programmatic ads.
For listeners, Vurbl saves users valuable time instead of spending tireless hours searching the internet for audio. Vurbl’s library offers over 40+ audio categories, thousands of playlists and millions of audio files, all in one place.
Creators can stream, aggregate audiences, access critical data, gain awareness and monetize short clips with ads and earn revenue any time their audio file is played. For podcasters and YouTubers that already have lots of audio content, Vurbl can automatically port YouTube channels to a Vurbl audio station. Vurbl has also published nearly 500k English language podcasts that can be “claimed” by their creators.
Advertisers can use Vurbl to target audio listeners with real-time programmatic audio advertising. Advertisers can target by category, behavior, or demos and buy against any vertical in real-time. Currently, other podcast platforms offer dynamic insert which is a poor way to buy/sell and has held the audio industry back. Additionally, advertisers can measure audio buys in completely new ways.