Women in Podcasting: Interview with Anna Farmery

The Engaging Brand Podcaster NewsAnna Famery is the host of The Engaging Brand podcast. Her podcast has been nominated six years running for the Best Business podcast.

The show interviews a wide range of people and highlights creative ideas of how to develop both a business and the person behind it. The Engaging Brand strives to bring energy into business podcasting (a genre that can sometimes be boring).

When did you start podcasting? What’s your experience in podcasting from then to now?

I started in 2006, so a few years ago now and I have never regretted it despite the late nights editing!

My experience has evolved in a few ways:
a) I have learned a lot about myself and it has acted as a wonderful self learning experience. Podcasting has taught me the art of listening, the art of curiosity and the need to follow the story rather than a script.
b) I didn’t start my podcast for my business yet the podcast brings in 80% of my sales leads.
c) The value of being independent. Yes, it is harder now to stand out from the big networks but if you remain consistent and constant to your values then your audience will become your greatest marketing tool.

What inspired you to become a podcaster?

Curiousity! I was given an iPod for Christmas and wondered what on earth a podcast was……when I realised I just had to try producing one. The power of the ear bud hit me immediately.

Podcasting has amazing power – it allows you to connect on a one to one basis to people all around the world at a time suitable for them. Powerful.

What sorts of topics do you cover on The Engaging Brand Podcast? Who is your target audience?

My dad was a huge mentor for me. A self made man he believed in giving back to the next generation and opening up people’s minds to different ideas.

So in general terms I discuss business but from different angles.
I interview artists, thinkers, business leaders to get the audience thinking about what they should be thinking about…..too often people don’t take the time to learn from others areas and I wanted to create interviews to inspire people to think differently.

Business shows can be boring and The Engaging Brand was about bringing some energy into this sector.

What words of wisdom do you have for women who are thinking about starting their own podcast?

Do it!

Yes, plan what you want to do, why you want to do it, how you will achieve it and therefore what it will be like…but don’t overthink it.

Podcasting is easy, fun and connects you to an audience in such a personal way. As women we can struggle with self confidence, but podcasting for me has actually built my confidence…once I got out of my own way!

And if anyone wants just to pick my brains or needs someone just to talk to…then email me, as the world needs more female podcasters. anna@theengagingbrand.com

Women in Podcasting: Interview with Miki Strong – PCN Show 012

Unemployable Woman Logo Podcaster NewsIn this episode of the Podcaster News Show, I bring you more news about women in podcasting. This episode features Miki Strong who is the host of the Unemployable Woman podcast. It isn’t about coping with unemployment! Instead, her show is for women entrepreneurs who want to be their own boss instead of working for someone else.

Link mentioned in this episode:
Unemployable Woman Podcast

Women in Podcasting: Interview with Kelly Mitchell

Kelly Mitchell Podcaster NewsKelly Mitchell is the host of the Agent Caffeine podcast which is for real estate professionals. She also is a host of Breve TV Uncorked with Debra Trappen. Breve TV Uncorked covers topics related to women in business (and more).

When did you start podcasting? What’s your experience in podcasting from then to now?

I started podcasting in 2012. I began with BlogTalkRadio but realized early on I couldn’t control much there and moved platforms. It was really difficult in the beginning because there are so many choices for equipment and technology and no one end to end solution for it all.

What inspired you to become a podcaster?

As an experienced start up entrepreneur I traversed four very different industries and in spite of the hurdles was successful in all. A common theme popped up. No one is really very helpful when you’re starting out. I was tired of having to play games to get the information I needed and I thought there had to be a better way. My goal was to share the secrets of those who were successful and give all entrepreneurs a chance at a smoother opportunity for success.

What topics do you cover on Agent Caffeine and who is your target audience?

Agent Caffeine is specifically for professionals in the real estate vertical. Our show covers all aspects of real estate from building a business to understanding the real estate industry and it’s many intricacies. We’re about empowering the industry and inspiring innovation.

How does it differ from BreveTV Uncorked?

BreveTV Uncorked is a completely different show. The show was created for women entrepreneurs and women in business. We talk about all subjects as it relates to a woman’s journey in the business world, both personally and professionally. I recently incorporated my love for wine and fun into the show. We begin with a “What’s in your glass?” segment and talk about the wines we are drinking. There’s a playful aspect to the show as well. This show does interviews with women who are finding success in the entrepreneurial space as well as features my partner in wine, Debra Trappen and I talking about everything from Social Media, to Balance, to Love.

What words of wisdom do you have for women who are thinking about starting their own podcast?

Don’t wait. The space is still very much open for those who have the gumption and desire to get their voices out there. Create something uniquely you with a benefit to your target audience. Beyond everything else, be consistent. The biggest challenges of doing a show well are mastering all the aspects. You need to produce something people will love. You need to be consistent (like a weekly show – 1 episode a week is ideal). Promotion and adding value are key to making it interesting and keeping people coming back. Listen to your listeners. ASK questions and respond accordingly.

Think about how a podcast is going to fit into your bigger picture. Building a podcast is not an easy way to make money. It’s easier to spend your time. But understanding your WHY is huge. It’s not about you. It’s about your community. The one you want. The one you serve. The one who listens.

Upcoming Events Feature Women in Podcasting

New Media Expo logo Podcaster NewsYou may have heard about the upcoming podcasting events that will take place in 2015. I wanted to take a moment to highlight the women in podcasting who will be hosting or speaking at these events. It is nice to see women who podcast in prominent roles at events that are focused on podcasting.

The 10th Annual Podcast Awards event will take place on April 13 – 16 of 2015 at the Las Vegas Convention Center in Las Vegas, Nevada, during the New Media Expo. Emily Morse, who started her Sex With Emily podcast in 2005, will be one of the hosts of the event. She is a sex and relationship expert who earned her Doctor of Human Sexuality from the Institute for the Advanced Study of Human Sexuality in San Francisco. She received her BA in Psychology from University of Michigan.

Podcast Movement will take place on July 31, August 1, and August 2 of 2015 at the Omni Hotel Fort Worth in Fort Worth, Texas. Podcast Movement held its first event in 2014.

Sarah Koenig will be the Closing Keynote Speaker at Podcast Movement 2015. Sarah Koenig is the host of the very popular Serial podcast which debuted in October of 2014. The second season of Serial will appear sometime in 2015 and will feature a different story. Previous to Serial, Sarah Koenig worked for more than ten years as a producer of This American Life.

Aisha Tyler will be a speaker at Podcast Movement 2015. She started her Girl on Guy podcast in 2011. Her podcast was selected as a best new comedy podcast on iTunes in 2011 and a 2012 Stitcher Award nominee. Girl on Guy has had over 6 million downloads. In addition to being a podcaster, Aisha Tyler is an actress, writer, and the voice of Lana on FX’s animated series Archer.

Women in Podcasting: Interview with Fariha Roisin and Zeba Blay

Two Brown Girls logo Podcaster NewsTwo Brown Girls is a pop culture, film, and television podcast. It is hosted by writers and critics Fariha Roisin and Zeba Blay. They cover topics ranging from race, feminism, and politics to current movies and newly released albums, from the point of view of women of color.

You can follow the Two Brown Girls podcast on Twitter @TwoBrwnGirls. So far, my interviews with women in podcasting have focused on one woman at a time. However, since this podcast is called Two Brown Girls, it seemed appropriate to interview both hosts.

When did the Two Brown Girls podcast begin? Have either of you been involved in podcasting outside of this show?

Fariha: It began in 2012. We formed an idea of doing something as a duo mid-year then in November 2012 we finally decided on a podcast. It was a new medium for both of us and I think I’m just beginning to get a handle on it—two years later—but I still feel like my speech is profuse with ums and ahs which are things that are so natural and organic in normal day-to-day conversation but not so endearing when you’re doing it professionally. When you’re listening to yourself every “like” begins to burn a hole in the ozone layer—and your ego—it’s horrible! After a while, though, you learn to forgive yourself. What’s the point if it’s no fun? Besides, I think part of our appeal is that we’re relatable. I’ve always thought of Two Brown Girls as a podcast that sounds like you’re in a conversation with two mates, and it makes it easy to create that atmosphere when you are creating something with one of your closest friends.

Zeba: I’d never been involved with podcasting outside of the show, although for a long time my go-to form of entertainment was podcasts and radio shows. The idea of taking the conversations Fariha and I have and sharing them with other people was nerve-wracking at first, but has ultimately been super gratifying – it’s cool to see how many people out there relate to the things we talk about.

What inspired each of you to become a podcaster?

Fariha: Nothing really in particular. We just wanted to get our voices out there. There was a serious lack of voices like ours and we were sick of it. We’re both smart, insightful women and we felt like we needed to contribute in a positive way.

Your website describes the Two Brown Girls podcast as a pop culture podcast. What kinds of topics do you discuss?

Fariha: Always race. Always feminism. Mainly an intersection of those two things. We also talk a lot about politics/social inequality as a result of immoral governance/racist social structures. 2014 was a year of one horrific thing after another so we had one episode dedicated to Ferguson, or one where we talked a lot about Israel’s occupation of the West Bank, etc. Both Zeba and my interests are wide and varied—so although we can talk about who’s hot (or rather not) in Hollywood—we also oscillate from topic-to-topic and can just as quickly talk about what’s going on with the drone strikes in Pakistan; or Islamaphobia in the media; or even the devastating news of Leelah Alcorn’s suicide (and her parents disregard for her, and continuation of misgendering her even after her death). It’s important for us to be able to be light—but serious when we need to be. I’ve cried many times on 2BG, as has Zeba. It’s been a really cathartic experience—I’ve also learnt a lot about life. Our listeners don’t shy away from calling us out, which I’m open to because I’m in no ways an infallible being. I’ve said things that I’ve had to rethink and I’ve had to question a lot of things that I was taught as a kid that I’m not impressed by. There were a lot of things I didn’t know before I started 2BG, and I’m constantly learning and evolving and trying to be a better person.

Zeba: I think what’s really important about defining our podcast as “pop culture” focused is that it highlights the fact that pop culture can be both low and highbrow. We do talk about more serious subjects regarding race and gender as Fariha points out, but even if we’re discussing Beyonce’s new album or the latest Marvel movie, we’re able to put it in a context that’s both fun and irreverent while also being critical on many levels. Pop culture is fun, but it’s also super important because it dictates so much of how we relate to each other and to the world we live in.

What advice would you give to women who are thinking about starting their own podcast?

Fariha: Do it! We need to carve spaces that don’t make room for us, which is exactly why Zeba and I created this podcast. I’m proud that in the few years that we’ve had 2BG there are terminologies that people say with fluency—whether it trans or women of color, etc—and that just didn’t exist when we started this. I’d like to think that we helped make these ideas more mainstream and so I encourage more women to create more spaces for themselves. Nobody is ever going to give you the space that you deserve—so you need to go out there and take it.

Zeba: I would say the biggest thing is to be original and have a point of view. Even if you’re flailing and don’t know exactly what you’re doing or supposed to do, having a keen and clear idea of the messages you want to convey and the type of audience you want to attract is vital. Now that we’ve been doing this for a few years, we’ve built a really nice community of followers, and I think that’s partly thanks to the fact that we’ve never tried to do or be anything else other than ourselves.

Women in Podcasting: Where to Find the Women – PCN Show 010

She Podcasts Directory Podcaster NewsIn episode ten of the Podcaster News Show, I continue my Women in Podcasting series by pointing you towards directories and other online resources that will help you to find podcasts that are hosted by women.

Before you can listen to someone’s podcast, you have to be able to find it. Add some women’s voices and viewpoints to the mix of podcasts that you are currently listening to. There are so many to choose from!

Links mentioned in this episode:
* She Podcasts Directory
* IPDb list of podcasts

Women in Podcasting: Interview with Audrey Kearns from Geek Girl Authority

Geek-Girl-Authority-Podcaster NewsAudrey Kearns is the founder and editor of Geek Girl Authority. Her podcasts include: 5 Truths and a Lie, Kneel Before Aud, and Poll Cats. You can follow Geek Girl Authority on Twitter @GeekGirlAuth.

When did you start podcasting? What’s your experience in podcasting from then to now?

I started podcasting in 2011 with a podcast called 5 Truths and a Lie. I had co-created 5 Truths and a Lie as live storytelling show in 2010. The show became wildly popular in Los Angeles and the stories were very good so we decided to record each of the live shows. We started taking the recordings and creating a podcast around them.

The biggest difference between podcasting in 2011 and now in 2015 is that now it’s a very noisy medium. There are a lot of podcasts out there to compete with but also to enjoy.

Another MAJOR difference is that now I know how to actually record a podcast! I had relied on friends to help record and produce (these are folks, I still work with today). I now have 3 podcasts out in the aether so it just wasn’t feasible or logical anymore to constantly rely on other folks to set up equipment, record and edit especially when we are all doing this out of love and not money. So, I started looking at YouTube videos and tutorials, had my sound producer buddy give me a few quick editing lessons and now I’m pretty self sufficient. I can even bring my equipment with me if I need to travel and record.

What inspired you to become a podcaster?

I’ve always loved listening to podcasts. Especially storytelling and interview podcasts. That love led me to start podcasting 5 Truths and a Lie and eventually my interview-based podcast, Kneel Before Aud. Aside from the technical aspects of podcasting, it wasn’t hard to create the podcast or even do them since I’ve been an actor/writer for the last twenty years. I enjoy the creative process and have really enjoyed crafting my podcasts into well done shows. I’m constantly learning as I go!

How did you come up with the name of your podcast? What kinds of topics do you cover?

Kneel Before Aud – I’m the co-founder and editor of a geek culture and pop culture website called Geek Girl Authority. I’m such a fan of science fiction, fantasy and pop culture. I found myself just wanting to chat with people in the nerd world about what they do. So I came up with the name “Kneel Before Aud” for my interview show. If you’re a geek, you’ll get the reference, if not, it’s a reference from the 1980’s film Superman II. There’s a villain from Superman’s planet named Zod. He comes to Earth and tells the President to “Kneel Before Zod!” So, I’m Kneel Before Aud……get it?

I thought Kneel Before Aud was a pretty good name and it would let the listeners know that the interviews are in the geekscape and that I cover the spectrum: fun, laid back, smart and silly. I’m really proud of this one.

Poll Cats – This title is a really silly play on ‘pole cat.’ This is another podcast that Geek Girl Authority produces and hosts. I wanted a show where I and my two other co founders, Claudia Dolph and Jenny Flack, can talk about a geeky topic for 45 minutes and then release the podcast with an accompanying poll. For example, on one show, we talked about our favorite Sci-Fi Universes and we must have covered around 20 different universes. We took the 5 most popular Sci Fi Universes and posted that poll along with the podcast. It’s a super fun way to get listeners involved.

5 Truths and a Lie – My storytelling show that I created with my husband. The reason for this title is quite simple. We ask six storytellers to tell a story based on a theme that we give them. The twist is one of the storytellers is lying. It’s up to the listener to figure out which storyteller is the liar. Hence the name.

What words of wisdom do you have for women who are thinking of starting their own podcast?

Here’s what I think. I’m all for following your dreams but here’s the thing. Following your dreams also comes with hard work. Listen to as many podcasts as you can. Listen not only to ones you like but ones you don’t like. All this research will help you create a podcast/brand that screams who you are. If you think you suck when you hear yourself in your first podcast remember this: You probably do not suck and take notes on how to improve for the next one. It’s an ever-evolving process. You could be on your 100th podcast and realize, “oh, that’s just not working” or you could be listening to your 5th podcast and be very happy with it and know, “I really knocked that one out of the park.” That’s the joy of the creative process.

As far as being a female podcaster, one of the greatest pieces of wisdom I can impart is that other women podcasters are awesome and very helpful. There’s a horrible misconception that’s always been in the zeitgeist about women, you know the one: we’re all backstabbers and jealous of each other but the wonderful truth is that this community is here to help and is happy to help. So network, ask for favors, return favors and most of all have fun!

Women in Podcasting: Interview with EJ from Girls Gone WoW

Girls Gone WoW logo Podcaster NewsEJ is one of the hosts of the Girls Gone WoW Podcast. The show is mostly aimed toward female World of Warcraft players, but they do welcome male listeners and guests as well. You can follow the podcast on Twitter @GGWshow.

When did you start podcasting? What’s your experience in podcasting from then to now?

I was in a World of Warcraft guild with Sil – a guild is like a club in the game and you have to be a member of the club to do certain things in game. She started a podcast called Girls Gone WoW at the end of 2010 and asked me along as a guest on the 6th show. A couple of months later, she lost a couple of her co-hosts and she asked me if I’d be interested in becoming a host, and as I’d had a blast being on the show I agreed. Since then, Sunday nights are podcasting nights with Sil and Raven.

What inspired you to become a podcaster?

Before I’d been on GGW I’d been listening to mostly gaming podcasts for about a year and I really liked the way they gave a chance for the gaming community to meet and talk about what was going on in the game. For me, it seemed like an extension of hanging out online with friends in my guild and also a chance to get to meet more like minded people.

How did your podcast get the name “Girls Gone Wow”? What kinds of topics do you cover?

Sil came up with the name, she wanted something quick and catchy to sum up the feel she wanted the podcast to have. We try and promote an understanding that gaming can be as much a woman’s choice of entertainment as a chap’s and that we can all play together and have a lot of fun. Of course we don’t exclude chaps from our show but we hope that we show another side to gaming. Our topics can be quite wide ranged: although we focus a lot on what we are doing in game at the moment, or upcoming additions that are being included with the game, we also discuss topics that run alongside gaming, such as cosplay, roleplaying and how women can be perceived or portrayed in games and gaming culture.

What words of wisdom do you have for women who are thinking of starting their own podcast?

Just do it! If you have an idea, then give it a go. Twitter is a really good way to promote your podcast and get conversations started. Invest in a good microphone and headset, there is nothing worse than listening to poor quality sounding podcasts. Expect to make mistakes and just learn from them – a lot of podcasters look back on their first 10 episodes or so as trial runs so don’t expect to achieve everything you want in episode one. Most importantly, have fun and if it’s not fun, then stop.

Women in Podcasting: Interview with Meagan from Warcraft Trolls

Warcraft Trolls Podcast Logo Podcaster NewsMeagan is the co-host of the Warcraft Trolls Podcast. She does the show with her husband, Ward. Their podcast is focused on the World of Warcraft video game (which is made by Blizzard Entertainment). No, the show isn’t about how to be a “troll” online!

When did you start podcasting? What’s your experience in podcasting from then to now?

I first got into podcasting when I met Dustin, who runs Trollcasts.com. about three years ago. We were both in the same World of Warcraft guild, and quickly became friends. Back then he and another gentleman had several podcasts going on on what they called “The Trollcasts Network”. There was “Media Trolls” and “Political Trolls”, and yes, they did mean THAT kind of troll. Mostly they just argued about random topics, but it interested me. So I started making a brief little pop culture podcast called Thinking Too Hard. Just me and my onboard laptop mic, talking about anything that interested me that week for about 15 minutes. I covered subjects ranging from the new Diablo game to the original Twilight Zone series. I didn’t want to pin myself down to any one topic.

What inspired you to become a podcaster?

Dustin invited me to become a regular co-host on the “Media Trolls” show. I had a great time at first, but I soon butted heads with the other co-host. In the beginning, things were friendly. A little ribbing here and there. But the one sticking point between us was that he hated feminism, “femnazis”, and anything that progressively promoted the rights of women. I won’t get into it too much, but the old shows are still up for listening. Although the “Media Trolls” eventually fell apart, it really forced me to crystalize my own feminism. To get more involved in women’s rights and learn more about the portrayal of women in media. I had to argue my points weekly. Eventually, the other host quit to pursue other ventures, and Media Trolls died.

How did you come up with the name “Warcraft Trolls”? What topics does your podcast cover?

I wanted to do a new show with my husband, Ward. He wasn’t a regular on Media Trolls, but I always thought he was great when he joined us. So I decided to do a show about the subject we share the most in common: World of Warcraft. Since the site was Trollcasts.com, and the other shows all had Trolls in the name, and Trolls are also a playable race in World of Warcraft, we named the show “Warcraft Trolls.” Warcraft and Blizzard podcasts were and still remain very popular, with new ones springing up all the time. We flourished in the community, made friends with other podcasters and World of Warcraft players, and generally have a great time doing the show. In the beginning, we tried to keep things organized. We would write outlines, take notes, try to keep on track. But we slowly realized that our charm was in our rambling disorganized style. That while most Warcraft Podcasts acted like a radio program, with news stories, interviews, debates and discussions, our show was more like being invited to dinner with us. To sit and talk about the game and whatever was going on in our lives. It was our way to stand out among the many, many other Warcraft Podcasts. It’s served us well.

What words of wisdom do you have for women who are thinking of starting their own podcast?

Going back to the beginning, back when I was first starting out, I was nervous about being a woman in a public space. Never mind a feminist in a nerdy/gamer space. I’d seen the fall out and the abuse other women suffered for speaking up about their feminist leanings and critiques of spaces that are often still treated as a boys’ club. And in the beginning, I tempered myself. I knew my own feelings and beliefs, but I thought, “This doesn’t have anything to do with the subject at hand. Even if someone is being sexist/homophobic/racist, I’ll just smile and keep my mouth shut.” I did that for my own protection, and I regret it. Eventually I reached a breaking point. My own line in the sand, I guess. I still remember it. We were discussing the extended Star Wars universe on Media Trolls, and the other host was talking about this “hot” alien race of female sex slaves. He said that it was okay because they “chose” to be sex slaves. And I just snapped. “They didn’t choose, they were created by men. They are a creation. The choice was made by men to make their objectification seem more okay.”

Once I spoke up, I couldn’t go back. And although I’ve gotten some pushback, I’ve also met amazing feminists, amazing women, amazing people that understand and support me. Whenever another woman comes to me saying she wants to start a podcast, but she’s nervous about how she’ll be received, I tell her to go for it! Your voice matters. Speak your mind. Learn, debate, speak out and always be true to yourself. Whether you want to discuss knitting or video games or cooking or movies or anything else. There is no harm in trying. In expressing your thoughts. The internet can be a very scary place for women. But we are half the world, and half the internet. And there will always be other women out there to get your back.