Digging Deep into Mobile Podcast Statistics

Summer is here and we’re all headed out and about, enjoying the sun. With children out of school, many of us will be going on summer vacations and will be mobile more than ever. Five years ago, June, July and August meant a slow-down period for podcast listenership. That’s not the case anymore because folks no longer need to be at home to download a podcast and sync it to listen. The summer drop in listeners has largely been mitigated by better connectivity.

Today, I am going to give you some global statistics on how media is being consumed — specifically on mobile devices — and where apps break out. I will also touch on the players out there that do not allow us to count them.

I want to emphasize that your show might not be tracking as I outline below; each show is a little different and will likely have a different top 10 depending on where they are telling their audience to go access the show. My show, Geek News Central, still tracks heavier on Web consumption because my blog has new non-podcast content on it daily.

In almost all cases, though, here is how global distribution looks today from top to bottom:

1. Podcatchers
2. Mobile Applications
3. Mobile Phone Web Browsers
4. Web Browsers
5. Tablet Web Browsers
6. Unknown Agent
7. TV / Set-Top Boxes

I am not going to focus on the actual platforms today, but I will say that because of the dominance of Windows iTunes users, the number of Windows users consuming podcasts is nearly three to one.

But lets look real close at the mobile side. Sadly there are a number of app developers out there that do not provide what we call a “user agent.” Every time a file download / stream request is made, the user agent (aka the actual program that is making the request) does not identify itself. Apps such as those produced by Libsyn / Spreaker cannot be measured; thus they get no credit and are either counted as unknown or get lumped into iOS or Android.

Although we are not able to classify the app, we can usually tell if it falls into the mobile category.
Here are the top 10 mobile clients / apps as of May 2014.

1. iPhone 33.5%
2. Podcast for iOS 31.5%
3. Android Mobile 8.7%
4. iPad 7.0%
5. Stitcher for iOS 4.3%
6. Downcast for iOS 3.1%
7. Beyondpod for Android 2.5%
8. CFNetwork (iOS Apps) 2.0%
9. Stitcher for Android 1.7%
10. Chrome (Mobile) 1.4%

The Top 10 Apps make up 95.7 percent of all mobile downloads in May from a pool of 63,152,570 mobile downloads. The graph below is the money-shot showing you the 30 or so mobile apps / devices we track and the dramatic roll off.


The 20 or so remaining apps we track collectively had 4.3 percent of the of downloads for May, so the bottom 20 have a lot of growth potential.

As you can see, mobile apps are accounting for a lot of listens, and even though there are more +Android listeners worldwide, the Android community is largely missing. So if you are looking for growth in your show, you need to start promoting more Android apps and dedicating some how-tos on your website to attract more Android listeners.

Next month we will dig deeper into global stats. My team is dedicated to providing the most comprehensive statistics data in the podcasting space. Start using our free stats at Blubrry.com today. See you next month Todd.

WNYC Launches #SmartBinge Listening Campaign

WNYC LogoNew York public radio powerhouse WNYC has started a new campaign called #SmartBinge (the hashtag is part of the official name). #SmartBinge plays off of the trend of “binge viewing,” an increasingly popular activity that involves marathon-length sessions of TV watching, usually over the course of a couple days. But instead of tuning into the latest seasons of your favorite shows on Netflix or Hulu, WNYC would like you to load up on shows from its podcast archive.

The official #SmartBinge page implores you to “Binge This” with a tiled list of shows underneath. Mouse over a tile, and it’ll bring up a description of that particular show. Clicking a tile takes you to a simple media app containing a list of embedded audio players, a volume control and a sidebar of other functions. When a tile is clicked, #SmartBinge automatically saves all of the available episodes form that show to a folder in the sidebar. Once you’re done with an episode, or if you’d like to remove an episode for any reason, just click the trash icon next to that episode’s player and it’ll disappear from the list as well as your Saved folder.

Continue reading

Patreon Gets $15 Million In Series A Funding

Patreon LogoBuzz had been building over the last week about Patreon, a crowdfunding service that’s growing in popularity among podcasters. The company had stated publicly that it’d be making a big announcement today and indeed, they did. Patreon is receiving $15 million in series A funding from a group of big-name investors including Alexis Ohanian (cofounder of Reddit), Sam Altman (President of Y Combinator), David Marcus (former President of Paypal) and others.

This isn’t the first time Patreon has taken venture capital. In 2013, the company received $2.1 million in funding from some of the same investors. And it looks like that initial investment paid off. Patreon rolled out some impressive facts about what the service has achieved so far:

  • *Revenue grew 10x in a five month period.
  • *Patreon now has over 25,000 creators using the service.
  • *Patreon has sent over $2 million to its creators.

Continue reading

How To Remove An Episode From Blubrry Podcast Stats

Blubrry LogoI recently relaunched a podcast that had been dormant for a few years. All of the old shows had been taken offline quite some time ago, and instead of bringing hose episodes back, I decided to do a full reboot, starting over at episode one. I had used Blubrry stats with this show before and wanted to do so again. But when I logged into my Blubrry account, I noticed that these old shows were still being tracked by the stats system, even tho they were no longer online. (I’m guessing this was caused by external sites that had cached the media URL’s, and that most of the hits came from bots pinging those sites.) I wanted to get an accurate count of only the new shows, so I needed to remove all of the old shows from the system. Here’s how I did it. (Hat tip to the Blubrry forum for pointing me in the right direction.)

Continue reading

Podcasts App To Be Standard in iOS 8

podcastsAccording to an article on the Apple insider, the new beta version of iOS 8 shows the podcasts app being a  native app (meaning you no longer have to install it – it will be on every Mac/iPhone/iPad device).

While installing the app was never a huge burden, removing it makes it that much easier to get the “non-techie” person to click subscribe. A key point as it is now “built in”, it can’t be uninstalled.

Looking back  just 10 years thinking of iPods that needed to be synchronized via cables, I smile as I see yet another baby step of podcasting’s continued growth for years to come.

Dave Jackson

School of Podcasting

Auphonic Goes Free-mium

Auphonic broke the news yesterday that their service is no longer entirely free. While they’ve had a downloadable version of their software available for €69 since February, but for the first time since their launch two years ago, their online service now comes at a price.

Auphonic is an invaluable tool for podcasters. It allows audio files to be automatically leveled, topped and tailed and many other features. So what will happen now it is no longer free?

Well, that depends how much you use it. If your podcast is a weekly release of under 30 minutes, then you probably don’t have to worry about it since the first two hours a month are free for all users.

If you want to use it any more than that, then you’ve got two options (not included the one-time cost to download their software) Either buy recurring credits starting at €9 for nine hours per month, or buy one-time credits that last until you use them up, they start at €9 for five hours.

So what else do we need to know? Well, Auphonic is an incredible service for those that use it, sometimes it’s like a magic button that just tidies up your podcast in no time, and now they need some support, well €1 per hour seems like a pretty reasonable rate and something that most podcasters would easily be able to afford. If you don’t think so then let them know. It’s always tough to gauge how a new product might be accepted into the market so help out the services that help us by dropping them a line.

-Jackson Rogers, OzPodcasts

My Podcast Reviews Brings All of Your Reviews To You

My Podcast ReviewsDaniel J, Lewis the brains behind the WordPress Plugin Social subscribe & follow, and the award winning “The Audacity to Podcast” has released a new product called “My podcast reviews.”  The new services allows you to:

  • Receive the complete archive of your international reviews within a few minutes
  • Automatic daily or weekly notifications of new reviews
  • Receive reviews for up to 10 podcasts (a future plan will allow unlimited shows on a per-podcast cost)
  • See your reviews on the website at any time
  • Share your favorite reviews on Twitter, Facebook, Google+, and other social platforms

Saves You Time

You may know that you can see your iTunes  reviews from your native country, but were you aware that there are other iTunes store in different countries? This can take quite some time to check all of these stores, and what My Podcast Reviews does is gathers all of the data and emails it to you. See the video below.


$5 for a single podcast – weekly emails

$15 for up to 5 podcasts – weekly emails

$25 up to 10 podcasts and you can receive daily emails.

For more information go to www.mypodcastreviews.com

Dave Jackson operates the School of Podcasting and produces The School of Podcasting’s Morning Announcements podcast and is the author of the Book More Podcast Money.

Earwolf Podcast Network Merges With Midroll To Form New Company

Midroll LogoPopular podcast network Earwolf has merged with podcast advertising company Midroll to form a new entity, Midroll Media. From the Midroll blog:

“…Midroll Media, LLC, built from the merger of Earwolf Media, LLC, the pioneering comedy podcast network, and The Mid Roll podcast advertising network. The new company offers a 360-degree suite of production, distribution, and monetization services to artists, entertainers and thought leaders. Advertisers benefit from access to the talented hosts of more than 120 shows and their engaged audiences totaling more than 15 million downloads a month, using the industry’s first user-focused, self-service platform.”

The statement also notes that both Earwolf and Midroll have been successful, bootstrapped companies, and that the people behind both organizations believe podcasting is about to see a surge in growth, thanks to emerging technologies such as the connected car. More from the Midroll blog:

“Earwolf productions consistently rank amongst the top 20 podcasts in the iTunes chart, and are critical favorites. Rolling Stone recently named 4 Earwolf shows in its ’20 Best Comedy Podcasts Right Now’ feature, including ‘How Did This Get Made’ with actor/comedian Paul Scheer and ‘Comedy Bang! Bang!,’ Earwolf’s first podcast, hosted by company co-founder Scott Aukerman. ‘Comedy Bang! Bang!’ was turned into a popular IFC television series now in its third season.”

Continue reading

WWDC 2014: Nothing New For Media Producers

WWDC LogoApple’s latest Worldwide Developer Conference is happening this week in San Francisco. During Monday’s keynote address, presenters from Apple as well as third-party companies covered new and upcoming developments in the world of Apple software. And the key word here is software. The focus being on new versions of Mac OS X and iOS. And while these updates look like they’ll provide some cool new features for most users, I saw very little that would be of interest to new media producers.

In fact, the only thing that really grabbed my attention is included in the new Continuity feature. The idea behind Continuity is that it allows a seamless experience between iOS devices and Apple computers. One thing Continuity will allow users to do is to take iPhone calls thru their Macs. If Continuity uses Core Audio, it could be possible to record those calls on the Mac, which would be handy for interviews. Not that there aren’t plenty of solutions for doing that already…

Continue reading

Justin.TV Announces Closure Of Video Archives

JustinTV LogoVideo streaming service Justin.TV has announced it will be closing its video archive system permanently on June 15th. This means that producers who use Justin.TV will no longer be able to host saved versions of their videos on the site. Also, any videos that are currently in Justin.TV’s archives will be deleted. The company explained thru its blog:

“…our staff has been reviewing data surrounding our archive and VOD (Video on Demand) system. We found that more than half of our VODs are unwatched (with 0 or 1 total views), while the vast majority are rarely watched (with 10 or less views). This data was essential in better understanding how our service is being used. Even when adding the direct upload to YouTube functionality, we found this feature was seldom used.”

The statement went on to say that Justin.TV will be focusing its efforts on live streaming, as that seems to be what most producers and viewers are using the service for.  Justin.TV has put together a help article that provides alternative solutions for live producers who’d still like to archive their video streams. Users who currently have archived videos on the system can also download them.

Continue reading