CBS has launched Play.it, a new podcast network that aggregates audio from third party brands and publishers with on-demand spoken word content from CBS Radio hosts like Boomer Esiason & Craig Carton, Carson Daly and Kevin & Bean. It also includes content from the CBS Sports Radio network and such CBS-TV news shows as “48 Hours” and “60 Minutes.”

Play.it bolsters CBS’s own programming with outside content providers such as Vox, Deadspin, Simon & Schuster, Foursquare and various comedians, health experts and business professionals.  It boasts 300 podcasts covering such categories as news & information, sports, entertainment & lifestyle, comedy, health & wellness, business, culture and others.

When you find a podcast the page has links to iTunes, RSS, and a link to copy the RSs to your device. There are also icons to make sharing the podcast on social media easy.

The company is making the content available as downloadable podcasts or on-demand streams in a variety of ways: at www.Play.it and through a mobile-optimized site, at Radio.com and on its app, at CBS Local sites and the CBS Local App, via TuneIn and  on iTunes.  Some of the podcasts will be broadcast in some cities on HD Radio side channels.

Not everyone at the site is a CBS celebrity (from my point of view). It just shows that main stream media is “getting it” when it comes to podcasting.

You can view their entire lineup at http://www1.play.it/audio/directory/

Show that jumped out at me were:

Daily Madden (from NFL Coach and commentator John Madden) as well as local shows like KMOX the Voice of St. Louis.

Source: inside radio

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By: Dave Jackson is the founder of the School of Podcasting