Out Loud is a new Micro “Podcasting” Platform

Out Loud logo“Get to the point!” might be the overall theme of most Internet and media-based services in recent years. First, there was Twitter with its 140-character limit. Then came Vine with its seven-second videos (which inspired Instagram to add its own video component). It seems only logical that this micro sizing of content would eventually come to podcasting. Most notably, this is happening with Clammr, which has become a much talked about podcasting app as of late. Today, I discovered another service that’s getting in on the micro-podcast bandwagon: Out Loud.

Out Loud describes itself as, “…a place to hear people’s voices and to share your own. Like podcasting, but easier and shorter. Posts are capped at 20 seconds – enough time to explain a thought, or to tell a joke.” Out Loud offers a simple web interface to listen to others’ audio clips as well as to create and share your own. Clips can be submitted anonymously or you can log in to the site using a Facebook account. (Currently, this is the only method given for logging in.)

Out Loud posts are ordered into “Streams” by specific categories. For example, there’s an “Everything” stream which, as you can probably guess, includes all of the posts made to the site. There are also self-explanatory Streams like “Jokes” and “Music.”

To add your own sounds to Out Loud, simply click the microphone icon at the top of the screen. (Note: If you’re using a Mac, you’ll need Google Chrome to record. Out Loud’s recorder doesn’t work with Safari.) This’ll take you to the Out Loud recorder (be sure to login first if you don’t want your audio to post anonymously):

Out Loud audio recorder

 

Clicking the round circle on the bottom left-hand side will engage the recorder. I posted a quick introduction for myself and then clicked the circle again to stop the recording. From there, I could add a caption, choose an Out Loud stream for my audio and then delete, preview or publish the audio.

Out Loud recorder

I typed a caption and added my first Out Loud clip to the “Just Saying Hi” stream where it’s now live on the site.

Out Loud audio post

Out Loud isn’t kidding about how simple it is. With just a few clicks, it’s possible to add audio clips to the site. But now the question is, where do we go from here? Out Loud has typical interaction features like being able to follow other users and “react” to their posts. But this makes for an insular experience as there’s no built-in way to share clips via social media and there’s no way to subscribe to Out Loud content using RSS.

Out Loud is clearly in the early stages of development. Time will tell if it grows into something more over time. For now, its simple interface and ease of use make it a fun diversion for anyone looking to post or listen to short bursts of audio.

Blubrry Partners with Android Podcast and Mobile App Developers

Blubrry LogoPodcast services provider Blubrry brought its new Subscribe on Android initiative to podcasters earlier this year. Subscribe on Android allows podcasters to add code to their websites that gives Android users a simple one-click subscription option, similar to the experience iOS/iTunes users have with Apple’s one-click subscription protocol.

When Subscribe on Android launched, Blubrry had partnered with the developer of the Podcast Addict app to ensure that the system would work properly. Since then, the Blubrry team has worked hard to bring Subscribe on Android to more podcasting apps. This week, the company announced that it has partnered with a total of five developers, thus allowing Android users who listen to podcasts with either Podcast Addict, Podcast Republic, Simple Podcatcher, Podcatcher Deluxe or Video Podcast Deluxe to gain the benefits of one-click subscriptions.

In a separate announcement, Blubrry stated it will be working with Reactor by AppPresser to make customized mobile apps for podcasters. These special apps will integrate with a podcaster’s existing WordPress website, allowing mobile app users to access podcast episodes as well as other content. Podcasters who are interested in using Reactor to create mobile apps can take advantage of a 30-day free trial and learn more about pricing and features at the Reactor website.

Disclosure: Todd Cochrane, executive editor at Podcaster News is also CEO of Rawvoice, the parent company of Blubrry and I work part-time with the Blubrry support team.

Latest Version of Skype for OS X Affected by Audio Settings Bug

Skype LogoSkype. It’s an indispensable tool for podcasters. Countless numbers of tip sheets and tutorials have been published over the years in an effort to help producers gain maximum control over it. But it can still be an unwieldy beast, despite our best efforts to tame it. And while Skype’s nature may be troublesome enough on its own, it’s generally understood that the software itself is trustworthy and that we can rely on it to perform adequately at a basic level. But that perception changed for many users of the Skype Mac client this week.

By default, Skype is set to automatically update itself. This isn’t necessarily a bad thing, as these updates can provide overall improvements to the software. But having auto updates enabled allows the Skype development team to slide small changes into the application under the radar. Skype for OS X recently updated to version 7.8.388. This update brought a bug along with it that causes Skype to use the system default audio settings, regardless of how things are set in the Skype client itself.

If you’ve been hit by this bug, there’s a workaround that may get you thru until a future update corrects the problem. Simply go into your Mac’s System Preferences and open the Sound pane. From there, you can change the system settings to match whatever you’d prefer to use in Skype. Now, Skype will pass audio thru those sources. This solution may still cause some trouble for producers with complex setups that rely on the Skype and system audio I/O to be different. Unfortunately, there doesn’t seem to be any way to downgrade to the previous version of Skype.

I launched Skype last night to see if my version of the program had been updated. I was relieved to see that I was still using version 7.7.335. I went into my Skype preferences and unchecked the box next to “Always keep Skype up to date” at the bottom of the General tab (logging into the application was required to make this change).

Hopefully, the Skype team is on top of this issue and they’ll have it fixed in the next update. If you’ve had to deal with this problem, let us know how you’ve worked around it by leaving a comment below.

TWiT To Shutter Chatroom as part of Live Format Change

TWiT logoLeo Laporte’s long-running podcast network TWiT is about to make some big changes to how it handles live broadcasts. Starting next week, TWiT will no longer host a chatroom for live viewers on its website. The network will also be changing its live video feed from an “always on” format, which often showed a lot of the behind-the-scenes action at TWiT’s Petaluma, CA studios to something that looks more like broadcast television. The feed will only go live to air “pre-produced shows.”

Leo gave a somewhat somber monologue as he talked about the reasons why TWiT is making these changes:

…unfortunately, the trolls have gotten so out of control and what you don’t see is the behind-the-scenes battle the mods fight, pretty much constantly.

And:

“It’s sad to me because I feel like what we do behind the scenes, the live interaction, is so important… But not to the point it becomes a problem for my family, our employees or our hosts.”

Laporte has always been outspoken about the problem with “trolls” in his chatroom. He’s also been critical of social media sites like Twitter, as he feels they don’t do enough to curb user harassment.

Leo said that from now on, the network has asked its hosts to stop monitoring the live chatroom and that TWiT may look into creating some kind of invite-only chat in the future. He also encouraged users who want to continue chatting during  TWiT shows to create an alternative chatroom elsewhere.

Acast raises $5 Million for Expansion

Acast logoSweden-based podcasting services provider Acast recently announced that it had raised five million dollars in order to fund an expansion of its services. The capital was provided by Sweden’s Bonnier Growth Media and Moor, a company that had invested in Acast before. Acast plans on using this infusion of cash to move into more European countries as well as North America.

Acast offers a 360-degree style system for podcasters. The platform handles hosting and publishing of episodes and feeds, including statistics. It also offers podcasters monetization opportunities thru its built-in advertising delivery system. Acast also has an “interactive show notes” feature available thru its own app. This feature allows users to, “Insert videos, images and other interactive media to the episode timeline.” The Acast media player is compatible with desktop and mobile web browsers and can be embedded onto external sites.

Acast also courts potential podcast ad buyers by telling them that podcast ads are noticed because podcasting is more engaging than radio and that podcast listeners are “committed.” Acast also tosses out a statistic that, “15% of Americans listened to a podcast last month.” No source is given for that nugget of data, and it also seems odd that Acast is offering that as a selling point when the company is just now entering the North American market.

Overall, Acast’s expansion should be seen as a good thing for the podcasting industry. And while Acast has clearly had some success as a smaller provider in Europe, it’s going to find much more competition here in America. Podcasters have a habit of running to the latest, shiny thing when it comes to these types of platforms. Hopefully, Acast turns out to be a reliable player in this space. But VC-backed firms have been known to disappear in the past. Podcasters who are eyeing Acast as the next big thing should proceed with a healthy sense of skepticism, and (as always) have a backup plan.

Podcast New England is coming to Boston in June

Podcast New England logoThe founders of Podcast Movement have been busy organizing regional podcasting conferences all over the U.S. Their next event is called Podcast New England and it takes place in Boston on Saturday, June 13, 2015. From the Podcast New England website:

…Podcast New England is a one-day conference bringing together a limited number of people who are looking to learn, grow, and network with other podcasters.
This event will be for both new and veteran podcasters alike, as we will present a unique group of speakers who will discuss a wide range of topics…

Podcast New England is a one-day event but it still boasts a healthy lineup of presentations. While keynote speakers are still TBA, there will be six “talks” presented during the conference, each one lasting for about 45 minutes. There will also be the usual lunch break at the midday point and a networking opportunity after the closing keynote.

“Early bird” tickets are available now thru May 30th for $49 each. After that, ticket costs go up to $69 until the day of the conference, when they’ll go up to $99. Podcast New England will be held at the BCA (Boston Center for the Arts) Plaza Theatre located at 539 Tremont Street.

For more information on Podcast New England, hit the website link at the top of this post.

EnhanceCast is Launching in Summer of 2015

EnhanceCast logo Podcaster NewsEnhanceCast is creating a new podcaster advertising platform that connects podcasters with advertisers. They are currently seeking podcasts to join. There is no minimum listener requirements and it is free to join.

In my experience, one of the most difficult thing about podcasting is trying to figure out how to make money from it. Some advertisers are simply not interested in working with podcasts that have less than a certain amount of listeners. Others don’t pay unless the podcaster convinces enough of their listeners to buy the advertiser’s product or service.

EnhanceCast is offering something different. In short, a podcaster can select if they want to do a pre-roll audio ad spot, a mid-roll ad spot, a post-roll ad spot, or all three. The podcaster can set their own price – per 1,000 downloads (for the pre-roll ad) and per 1,000 listens for either of the other two ad spots.

There are no exclusivity agreements or on-going service contracts. EnhanceCast says that all podcasters have to do is endorse the advertisers during their podcast and they will get paid. Podcasters can also get paid extra if they list the advertisers on their website or social media. Monthly payouts are made via Paypal (for all completed ads).

Podcasters are allowed to choose which advertisers they want to endorse. After telling EnhanceCast what ad spots you want on your show, you will see information about the advertisers. Podcasters have the right to approve or reject any ad.

In addition to connecting podcasters with advertisers, EnhanceCast will automatically enhance your podcast with interactive show notes for free. I’m not entirely clear on what that means. The EnhanceCast website also says: We’ll link to your website, facebook page, and twitter account whenever it’s mentioned in your audio. This will increase your leads/likes/sales/sign-ups/subscribers/ad revenue.

It sounds to me like EnhanceCast is trying to give advertisers, and podcasters, an easy way to connect. It’s free to join, so if it sounds interesting to you, it won’t cost you any money to try out. On the one hand, it doesn’t sound difficult to read an ad, verbatim, on a podcast. Personally, though, I think I’d like to hear how well this worked for other podcasters before I jump in.

Iglu Radio is Different than the Big-Box Apps

Iglu Radio logo Podcaster NewsIglu Radio is offering something to podcasters that is different from what the “big-box” apps can offer. This free listener app is for podcasts and independent radio programs. They are focusing on the smaller, community based, podcasts instead of the gigantic ones.

Iglu (pronounced “Igloo”) is the Inuit word for home. The term “Iglu Radio” is intended to describe hometown radio and the on-air hosts behind those microphones. Each of these shows has an attention to their homegrown audience in a way that is not found on nationalized radio programs.

What can they do for your homegrown podcast? One thing they offer is free Push Notifications with embedded graphics that will promote your show and sponsor. Those Push Notifications will route your listeners directly to your program page and will include your show logo.

They provide your listeners with an easy to find host directory. Iglu Radio is only going to house “several hundred programs”, instead of the tens of thousands of programs that other apps include. This will make your podcast stand out from the crowd, instead of being lost in a vast sea of podcasts found on other apps.

It seems to me that Iglu Radio might be a good fit for smaller, independent, podcasts that are trying to grow an audience. It might be especially useful for podcasts that focus on the news and events that are happening in a specific, small, place (like a neighborhood or small town).

https://youtu.be/tXj8PL0G7ac

Podcasts Now Available thru Deezer

Deezer logoIt seemed inevitable that podcasts would eventually come to Deezer, the streaming service that acquired Stitcher last year. Earlier this month, Deezer added over 20,000 podcasts and radio shows to its catalog. Previously, the platform had only been delivering music to its subscribers.

Deezer is based in France. As such, the new spoken-word content is being rolled out first in its home country as well as European neighbors Sweden and United Kingdom. The company will expand this new offering to other countries over time but no exact timeline has been provided as to when it might reach the rest of the world.

A complete directory of Deezer’s podcasts isn’t immediately available online. But the company is working with partners like Slate, Financial Times, NPR and WNYC to provide its initial spoken word content. It seems only logical that all of Stitcher’s catalog would eventually be rolled into Deezer, and that the Stitcher platform itself would be killed off. Regardless, it looks like Deezer’s podcast directory will be similar to Spotify in that it’s a closed environment, available only to those who have access to a partnership.

If Stitcher is destined to be ultimately subsumed into Deezer, there’s some hope that Stitcher’s partner portal will go with it. In which case, we can expect Deezer’s podcast directory to be open to user submissions. In the end, if companies like Spotify and Deezer really want to compete with Apple in terms of podcast consumption, they’ll need catalogs that carry everything the space has to offer. Not just shows produced by big names and heavy hitters.

Livestream Gets a New CEO

Livestream LogoMedia-streaming service Livestream announced earlier this month that it’s had a change at the top. Company founder and long-running CEO Max Haot has been succeeded by new CEO Jerry Hertzberg. From a Livestream blog post written by Haot:

…I recruited Jesse to succeed me as CEO with the full support of our co-founders and the Livestream board of directors. Most recently, Jesse ran operations at Squarespace and Etsy – two of the most admired technology companies here in New York City – where he was instrumental in helping them achieve scale.

Haot isn’t departing from Livestream. Also from the blog:

…I’m excited to focus my energy on my new role as SVP & GM, Video Products. Going forward, I will be responsible for all of our video production offerings. I will also continue to serve as Chairman of the board.

Hertzberg also contributed to that blog post, stating that this transition was decided upon by the founders of the company. There’s plenty of corporate fluff-speak about “the tireless efforts of our remarkable team members” and “we will be able to move the company forward faster than ever before, with the comfort of knowing that each of us cares about every single detail that goes into building world-class products,” etc.

This change seems to have gone down relatively quietly for Livestream. There’s no information about it anywhere outside of the official blog post. It’s not automatically a bad thing when companies change CEO’s. But many times, it’s an indication that a company is stagnating and looking to get a shot of new blood. Perhaps Hertzberg will be the shot Livestream needs to reach the next level.