About a year ago, I suggested that it was time for the iTunes team to create a dedicated user portal for podcasters. Perhaps someone over at Apple is listening. Last week, podcasters looking to add new shows to the iTunes Store noticed that the “Submit a Podcast” option that’s been available in the iTunes desktop application since Apple first added podcasts to the platform, was gone. A few days later, the option returned. Instead of opening a submission form inside the iTunes application as it has always done, clicking the “Submit a Podcast” link now opens a web browser that directs to the new iTunes Connect page.
iTunes Connect prompts you to log in with an Apple ID and password. Once logged in, the site provides an iTunes Connect: My Podcast page that shows a list of all of the podcasts you’ve submitted to iTunes using your Apple ID. You should see any active shows under your account and you may see old shows that (for whatever reason) have been removed from the iTunes Store. Click on the album art for any of the shows and you’re taken to a new page that presents a short list of options: Refresh Feed, View in iTunes Store, Hide Podcast, and Delete Podcast. There’s also a field for the podcast’s feed URL (in the screenshot below, I’ve blanked the field – you’d normally see the current feed URL of the show in this field) along with the show’s status in the directory as well as the date/time of the listing’s last refresh. (Altering the text in the URL field activates a Save button on the right-hand side of the screen. Presumably, you could use this to update a podcast’s feed URL in the iTunes system.)
Apple brought this new podcast dashboard online with little fanfare. It’s possible they’ve done this to cut down on some of the frequent support requests they receive (refreshing feeds, changing feed URL’s, etc.). This web-based system also makes it possible to submit podcasts using devices other than Mac or Windows computers. It’s the logical next step for what is still podcasting’s biggest directory to give a little more access and control to those of us who are providing its content. It’s a long overdue change.