Podtrac Launches Podcast Industry’s First Rankings

Podtrac logoPodtrac, a leading podcast measurement and advertising company, announced that the company will divide its services and offer them under two separate brands: Podtrac for independent audience measurement and analytics, and Authentic for podcast advertising services.

Podtrac announced the first Podcast Industry Audience Rankings, a free monthly ranking of the top 10 podcast publishers, by a new industry metric “US Unique Monthly Audiences”. The metric quantifies monthly audience size by publisher across all shows and episodes they produce.

Podtrac is measuring 90% of the top podcast publishers and plans to have close to 100% participation in the weeks ahead. It currently has placed NPR, This American Life/Serial, WNYC Studios, HowStuffWorks and TWIT at the top of the list.

The current ranking report from Podtrac covers 28 million unique monthly US listeners, 3.85% million global, and 169 million unique downloads. The complete ranking is available at http:podtrac.com.industry-rankings.

Podtrac has been a leader in podcast advertising and measurement, representing high-quality popular podcasts and advertisers, and has measured and analyzed more than seven billion unique downloads across 10,000 of the most popular podcasts for 10 years. Podtrac wrote the first white paper on podcast measurement in 2005 and has provided advertisers with the demographics data on thousands of podcasts to identify the shows that best meet their target demographic.

Authentic provides advertising services for podcasts and advertisers. Authentic represents high-quality popular podcasts including This American Life, Serial, This Week in Tech, Alice Isn’t Dead, Psychobabble with Tyler Oakley and Korey Kuhl, and hundreds of other top podcasts. Ads are delivered in the tone and voice of each show to their highly-engaged audiences.

Authentic’s ad services started in 2005 as Podtrac ad services working with more brands than any other podcast company. Authentic will continue to leverage its years of learning to offer the most comprehensive ad services for the podcast industry. With Podtrac’s new metrics, advertisers and podcast publishers can now access the unique monthly reach of each podcast publisher across all the shows they produce to better inform their podcast advertising planning and content decisions.