In this episode, Shawn and Jen ended up repeatedly coming back to the concept of an “engaged audience”.
We touch on why you need one, how to keep it, and why ads are more tolerable for engaged listeners than for listeners who aren’t invested in your podcast.
Links mentioned in this episode:
Podcasting? Why Now? By Kerri Hoffman on Media Post
Podcasts Experiment With Paid Subscriptions By Steven Perlberg on Wall Street Journal
ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium By Marty Sweet on AdWeek
NPR Expects to ‘More Than Double’ Its Podcast Revenue This Year By Lauren Johnson on AdWeek
6 Ways To Take A Break From Podcasting Without Losing Your Audience By Blubrry on PowerPress Podcast