Apple has probably empowered the medium of podcasting more than any other company. The Cupertino-based technology giant gave podcasting its first big boost when it added podcasts to the iTunes desktop application in 2005. Thanks to the popularity of Apple’s breakthrough portable media player, the iPod, iTunes had become a ubiquitous destination for consumers looking to easily acquire new audio. And when those users suddenly found a podcasting directory chock full of free content next to their favorite music store, they began consuming podcasts in droves.
Apple gave another healthy push to podcasting when it released the first iteration of its standalone Podcasts app in 2012. The app was ultimately developed to work alongside what would become Apple’s streaming music service (Apple Music). But there was some definite confusion when the app first showed up. Previously, users had been able to access podcasts thru their iOS devices’ iPod and Music apps. Apple would go on to include the new Podcasts app in its “core” collection of apps that couldn’t be deleted by users. This meant that iOS users had to deal with the app, if for no other reason than to stick it into an “unused apps” folder. And while it’s certain that many users did just that, many others opened the app and began listening to podcasts for the first time.
Apple’s Podcasts app is still a standard part of iOS. It shows up any time the operating system is freshly installed. But a big change came to the app with last month’s release of iOS 10. The app is no longer indestructible, and can now be removed by simply pressing and holding the app icon, and then tapping the X that pops up in the top left portion of the icon.
The change was likely made due to consumer demand, as many iOS users have wanted to be able to remove Apple’s core apps for years. It’s doubtful the app’s removable status will have any impact on podcast consumption overall. But it is kinda sad in a way that the app can be deleted now.