Social media juggernaut Facebook has pushed into multiple new digital media territories this year. The company’s latest bid to become the one platforms that rules them all comes with the launch of Facebook Live Audio:
We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.
We also know that publishers sometimes go live from areas that lack strong network connectivity. Though we alert the broadcaster if their signal is low, Live Audio presents another option for connecting with audiences in real time from low-connectivity areas.
Many podcasters use Facebook to promote their shows, and many podcasters also use live-streaming services for audience interaction. While Facebook Live Audio wasn’t necessarily designed for podcasters, it seems Facebook if finally acknowledging the workarounds audio producers have used to get their content onto the platform. The launch of Live Audio should make it easier for everyone to get non-video dynamic media into Facebook.