TuneIn brings together a wide collection of sports, music, news, podcasts, and audiobooks – including live, on-demand and original content. It lets people find what they love while helping them to discover new things. TuneIn announced that they have appointed Holly Lim as their new Chief Financial Officer.

In this new role with TuneIn, Holly Lim will oversee finance, legal, HR, workplace and corporate development. She will be based in San Francisco at TuneIn Headquarters.

“We’re thrilled to add Holly to the executive team,” said John Donham, CEO. “Holly’s experience in consumer subscription services, entertainment, and original content uniquely qualify her to join our team and help drive our business forward.”

“TuneIn has built an impressive team with incredibly high ambitions,” said Lim. “I am joining the company at an exciting time – TuneIn has built a unique position in the audio space through its bold content acquisitions, core growth in listeners & subscribers, and the global reach of its offering.”

In 2006, SoundCloud announced that Holly Lin would join the company as its first Chief Financial Officer (CFO). She was having to split her time between SoundCloud’s headquarters in Berlin, Germany, and SoundCloud’s New York office.