Simplecast has launched Recast beta. It is a listener-driven podcast discovery tool. It allows you and your listeners to share clips from your episodes on social media.

Simplecast offers one-click publishing to Apple Podcasts, Spotify, or wherever your audience listens. For $12 a month, Simplecast offers unlimited listener plays, no upload caps, listener analytics, a customizable website, and embeddable audio players with Recast. Simplecast is currently offering a free trial.

Discoverability of podcasts – podcast’s reach – is miles away from perfect, and while we have big plans here too, we began simple: What if podcasts and retweets had a baby? They did! We named it Recast.

The idea for Recast spawned from WNYC’s Audiogram Generator – an open-source social meant to provide podcasters, radio professionals, producers, and audio makers a super easy way to share their work across social platforms including Facebook and Twitter.

Simplecast has an embed player that plays beautifully when embedded in a tweet. However, Simplecast thinks it is unlikely that someone would choose to listen to an entire episode of a podcast via social media. The audiogram is a short video that is designed with a striking visual component. It is intended to attract attention on social media.

Simplecast mapped out the flavor of the audiogram for the purpose of making Recast a personal, intimate experience for the listener. With Recast, listeners can be in control of what’s contained in an audiogram. Recast is the industry’s first, fully listener-accessible audiogram sharing tool.