Voxnest announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now certified by IAB Tech Lab for the new 2.0 measurement guidelines for reporting podcast downloads and listeners.

With VAN, Voxnest offers brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile.

By successfully completing the IAB Podcast Measurement compliance review and being listed among a very select few who are pushing the podcast industry forward, is further proof that VAN delivers higher engagement and guarantees brand safety for advertisers.

Francesco Baschieri, President of Voxnest stated, “We created VAN as part of our ongoing commitment to increasing the value of audio publishing for content creators, advertisers and audiences alike. As audio advertising increases in popularity, having numbers that companies can trust is the first step in building a company’s credibility, and it is an honor to receive this certification from the IAB.”