Award-winning podcast producer Renay Richardson and Sony Music Entertainment announced the launch of a new multi-genre podcasting joint venture focused on the development and distribution of original programming.

Richardson is a producer who has previously worked for leading podcast platforms including Acast, Audible, and Panoply and a successful independent podcast creator whose credits include About Race with Reni Eddo-Lodge and The Receipts on 1xtra from BBC Radio 1Xtra.

The London-based joint venture, called Broccoli Content, will develop a wide range of original scripted and unscripted podcasts under the leadership of Richardson and drive an expansion of opportunities for unique storytellers around the world to broadly connect with listeners. The agreement further increases Sony Music’s support of global podcast community and marks its first podcasting production joint venture outside the US.

In addition, the Broccoli team will work with 4th Floor Creative – Sony Music UK’s creative division, comprising of Brand Partnerships, Content, Creative, Sync, Podcasting and Digital and Audience Development – to explore a range of podcasting opportunities originating in the UK market, supporting Sony Music artists and podcasting talent.