Earlier this month, Staples US Retail announced the opening of Staples Connect, a reinvented store with coworking, podcasting and community event spaces where professionals, teachers, and students alike can connect and grow. The first six Staples Connects have opened in the home state – Massachusetts – of Staples US Retail in Cambridge, Somerville, Needham, Boston, Brighton, and Danvers.
Spreaker says that one of the elements of the new stores – Staples developed through a collaboration with iHeartRadio – are the Staples Connect Podcast Studios, which are dedicated spaces for storytellers to record their podcasts. Each studio features a soundproof room with professional equipment for up to four people, plus a few perks to help podcasters along the way, like a dedicated in-store specialist and discounted access to host and distribute podcasts on Spreaker.
Staples customers are teachers, students, small business owners and side hustlers, and their needs when it comes to retail are evolving, so that’s why Staples adjusted their stores to fit their needs. Many of those customers are launching and recording podcasts, but struggling to find the space to record, which is exactly why Staples incorporated this space into the new store concept.