NOVA Entertainment and Acast announced the end of their partnership, with both companies set to pursue broader business ambitions.

NOVA and Acast have enjoyed a successful three-year partnership with NOVA representing and selling Acast’s audio-on-demand inventory in the Australian market since 2017.

Effective from Monday 7 September, both businesses will manage sales of their respective podcasting inventory in-house.

Henrik Isaksson, Managing Director for Australia and New Zealand at Acast, said: “As the local podcast industry continues to go from strength to strength, now is the time for Acast to be an independent player, to offer further podcast-specific strategy, insight and reach opportunities to brands and agencies.

“NOVA has been an incredible partner to work with and we leave on really good terms. The split is simply about the incredible growth of the podcasting market and the huge opportunity Acast can offer to brands both in Australia and globally.”

Peter Charlton, NOVA Entertainment’s Chief Commercial Officer said: “Our partnership with Acast has delivered in all the ways the right partnerships do – insight, experience and importantly, shared success. There’s a lot to be proud of, but now’s the right time for us to build on that foundation independently.

“As in everything we do, NOVA has big ambitions to further develop our digital audio offering, and the work we’ve done with Acast stands us in good stead to realize those. It’s an exciting time, and I wish Henrik and the team the very best.”