Megaphone announced the one-year anniversary of Megaphone Studio on October 23, 2020. Serving upwards of 50 brands at any given time and leveraging tools including a fully remote audio production setup, a curated roster of podcast voiceover talent, ad effectiveness testing for audio creative, Megaphone Studios is regarded as a hub of creativity and innovation capable of handling the volume and myriad needs of the most diverse cross-industry client base in the business.
Megaphone Studio’s one-year anniversary arrives as a promising juncture for Megaphone and the podcasting space overall. Podcast listenership is up across every metric and category, brining unprecedented interest from advertisers and media companies alike.
Within Megaphone ecosystems, monthly downloads have surged to a record 827M for the month of September. Underlying this growth is the uniquely intimate and effective medium of the podcast ad, where formats and best-practices continue to evolve as new channels and data signals emerge.
Megaphone studios was created as a center of creative excellence to push this evolution forward, by evangelizing the value of the podcast medium and its definitive creative best practices in advertising, and by maximizing that effectiveness by drawing upon the best available technology, analytics, and measurement tools – all while preserving the unique intimacy of the listening experience.
Megaphone Studio is perfectly positioned for the growth we’re seeing in the podcast medium, by focusing on the marriage of best-in-class creative and the most sophisticated technology the industry has to offer,” said George Gehring, Senior Director of Creative Solutions at Megaphone. “Podcast audiences are the most passionate and leaned-in audiences in the mix. We create ads that emulate podcasts and therefore resonate with these audiences. Megaphone Studio’s vision is to create a team and an environment dedicated to these highly engaged audiences, delivering them the best audio ad experience while preserving the magic of the podcast medium. Through creative experimentation and innovation, and by leveraging data and analytics from creative testing, we’re able to validate the work we do and ensure that the entire industry benefits from our findings.”