Anchor is now IAB Podcast Measurement 2.0 Certified

Anchor announced that it is backed by the industry standard in advertising for podcast analytics: IAB Podcast Measurement 2.0 certification. This certification verifies that Anchor is fully compliant with the IAB Podcast Measurement Technical Guidelines. Anchor recommends that you head over to your Anchor dashboard to explore your new analytics and grow your show!

Whether you’re an experienced podcaster or just starting out, now you can make strategic decisions about your show knowing that Anchor’s metrics and definitions are verified to follow the guidelines most widely accepted by hosting platforms, media companies, brands, and creators alike.

Anchor provided a little more about certification and what it means for your analytics:

How will this affect my analytics going forward?

We improved the way plays are counted to more precisely to filter out noise and duplicate traffic. Podcast metadata and non-human downloads, such as those from bots or search engines, are no longer counted towards plays.

Anchor analytics now show your unique listeners in the last 7 days, giving you an additional metric to measure your audience and evaluate the success of your show.

Will my play counts change at all?

Anchor’s analytics were already quite precise and we haven’t undergone any major changes in order to achieve IAB certification. Some podcasters may notice a very slight decline in play counts as a result of more stringent measurement, but for most, everything will look about the same.

Note again that this change only applies to plays moving forward. Previously accrued play counts will stay the same.