Acast Australia Releases Sounds Smart Report

Acast, Australia’s biggest creator-first platform for hosting, monetizing and distributing podcasts, saw an incredible reaction to podcasts in 2020, growing listens to its content in Australia by 54%, with a 144% increase in the number of podcasts joining its platform globally. As a preferred advertising channel, Acast Australia has recorded a 200% increase in ad revenue year on year since 2017.

Now together with research agency The Lab and Nature, Acast surveyed over 2,500 Australians of which 1,000 are active podcast consumers. The research will help establish the current state of play when it comes to audio and podcasting in Australia.

The findings reveal:

  • Australians are listening more than ever before. In the past three months over a third of Australians (37%) have tuned into podcasts, and podcasts are set to grow even further as more than half (56%) of those surveyed intend to listen more in the future.
  • Podcast audiences can only be reached via podcasting. 90% of podcast listeners pay for a premium music streaming service (with no advertising), whereas over half (56%) listen to commercial-free radio. The data highlights the unique opportunity of podcasting with an audience that can’t be reached via commercial radio and streaming services.
  • A medium that genuinely connects. 93% of people listen to podcasts on their own, creating an unrivaled connection between podcast content and the listener. 80% said podcasting content aligns to their passions and 78% said podcasting provides content that they want to dedicate their attention to.
  • A preferred advertising medium. Only 17% of Aussies believe podcast advertising is not relevant to them. Almost half of respondents (49%) said that they pay more attention to advertising when it’s read by the podcast host.
  • Pre-covid commuter pastimes shifts to daily routine. Beginning March 2020, peak daily listen periods shifted from early morning and evening to steadier, more consistent listening throughout the day. Reflective of where listening takes place, the majority of respondents listen while walking (54%), driving (54%) and during housework or gardening (43%).

“There’s no question that podcasts have carved out a unique, influential and sizable space in the audio landscape in Australia,” said Henrik Isaksson, Acast’s Managing Director for Australia and New Zealand. “We know podcasting has become a vital part of consumer life, and a channel considered in all marketing strategies for brands. But now this has been further cemented by the first-hand research we’ve conducted with the Australian public – further positioning podcasting as a medium that now provides fantastic reach and very effective advertising opportunities.”

Acast Marketplace, the podcast buying platform globally that connects advertisers and podcasters also allows for an in-depth look at advertising spend. Data shows a record-shattering year for Acast, recording a 40% global growth in the number of new advertisers, solidifying podcasts’ position as a valuable channel.

Free Turn Introduces Immersive Audio Company

Total entertainment company, Free Turn has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering.

The company will focus on premium scripted and factual audio with potential to extend storyline across media including TV, film, experiences and gaming. Projects will be financed by diverse commercial models including commissioned, brand-funded and advertising-funded.

Free Turn Audio launch sees the first in a series of partnerships: a global agreement with Teleporter Group’s Antenna International – leading provider of audio guides and multimedia production services created for world-famous cultural sites, museums and attractions. The agreement is to develop, produce, and distribute fresh and immersive stories curated from Antenna’s 40+ year audio archive, in partnership with world-leading global cultural institution with NASA Space Centers, Tate Modern, MOMA and The Vatican.

Additional projects in production include an original sci-fi scripted series with a platinum-selling rock musician, and, a returnable music and culture documentary audio series in partnership with a global publishing company.

Free Turn CEO Jon Hamm comments: “Audio has quickly become a critical component of our total entertainment offering. While the new company will operate as a standalone business, we will also be exploiting the symmetries with our TV, Film and Branded division so that this capability is seamlessly integrated into our development and production process.”

Ray Mia, former Universal Music Group EVP and founder of Jacaranda Music Group joins Free Turn Audio as President of Strategy.

With 20+ years’ experience in entertainment, Ray Mia is a creative pioneer in immersive audio design. An award-winning media industry veteran and producer, the former Universal Music Group EVP has worked with artists including The Beatles, Justin Bieber, Shawn Mendes and Ennio Morricone, and most recently on cutting-edge immersive audio projects for global brands including NBCUniversal and BBC Studios.

Ray sits on The Thames Estuary Growth Board, the UK’s number one growth opportunity creating 1.5m new jobs and adding £115bn to the UK Economy. He leads the digital infrastructure and production portfolios.

Ray Mia, President of Strategy, commented; “Our goal is simple, we will tell stories that need to be told, with content that must be heard, which audiences all around the world will talk about. We will paint pictures with sound and push the boundaries of immersive narratives to reconnect us all to the heartbeat of what brings us together: the drumbeat of listening to stories across space and time.”

Podcast Movement 2021 Released a Schedule

Podcast Movement 2021 will take place from August 3-6 and will be held in Nashville, Tennessee. In person, and virtual, registration is available. Podcast Movement 2021 has released a schedule for the event.

The full conference schedule will be released later this year. Note that the schedule is subject to change due to circumstances beyond Podcast Movement’s control.

Kickoff Day August 3, 2021:

  • 9:00 AM – 3:00 PM: Precon Workshops
  • 9:00 AM – 5:00 PM: New Attendee & New Podcaster Orientations
  • 3:00 AM – 7:00 PM: Early Check In & Badge Pickup
  • 9:00 PM – 10:00 PM: PM21 Kickoff Party

Conference Day 1 August 4, 2021:

  • 8:30 AM – 10:00 PM: Keynote Talks
  • 10:00 AM – 5:00 PM: Expo Hall Open
  • 10:30 AM – 4:30 PM: Breakout Sessions & Panels
  • 7:00 PM – 11:00 PM: Wednesday Night Party

Conference Day 2 August 5, 2021:

  • 8:30 AM – 10:00 AM: Keynote Talks
  • 10:00 AM – 5:00 PM: Expo Hall Open
  • 10:30 AM – 4:30 PM: Breakout Sessions & Panels
  • 7:00 PM – 11:00 PM – iHeart Party

Conference Day 3 August 6, 2021:

  • 8:30 AM – 10:00 AM: Keynote Talks
  • 10:00 AM – 4:00 PM: Expo Hall Open
  • 10:30 AM – 3:30 PM: Breakout Sessions & Panels
  • 4:00 PM – 7:00 PM: PM21 After Party

Squadcast’s Video + Audio Recording is Out of Beta

Squadcast announced that its Video + Audio Recording is officially out of beta. Nearly 1 year of HD-quality videos have been recorded in less than 1 month.

Squadcast’s v3 launched in beta at the end of January and has already been very well-utilized by SquadCasters. At the end of February of 2021, SquadCast officially took the beta tag off of the new version! With the help of thousands of their customers, they were able to add valuable features and fix a lot of issues, listed below. They are excited for SquadCasters to continue creating and exploring v3’s video and higher quality audio capabilities.

Improvements SquadCast Made:

Download All/Selected & Choose Formats

    • Download All recordings for any Recording Session in the format of your choice
    • Select Multiple Recordings and download them in the format of your choice
    • Copy Share Links for Recordings in the format of your choice

New Settings Page

    • Toggle Settings On & Off in 1, easy to find, place
    • Auto-Stop Recording is a new Setting that empowers you to chose how the platform should behave when a participant’s network or equipment is disconnected while recording
    • They will be adding more Settings soon

Issues SquadCast Fixed:

  • V3.5 landed on February 26
  • Rendering videos longer than 2 hours was timing out for some customers
  • Recording Video from a camera that was not 16:9 aspect ratio (front-facing on mobile) was rendering mp4 video the was stretched to 16:9
  • Edit Session modal was not saving changes some of the time
  • Sign in with Google/Facebook without an account was not routing customer to Checkout page
  • Cancelling an account with Google/Facebook authentication was not working for some customers
  • The Request Permission & Got It buttons were out of view for customers on shorter screen heights
  • The Copy Guest Invite Link failed to connect some Guests
  • Mixing Audio Recordings failed to report progress for some rendering jobs

Podchaser Acquired Podcharts and Podrover

Podchaster is thrilled to announce the acquisition of Podcharts and Podrover. Podchaser is continuing its mission to power podcast discovery and empower podcast creators with the tools they need to succeed all in one place. Podcharts and Podrover were originally created by Cesare Rocci of Studio Magnolia.

Podcharts is a service that allows you to track podcast charts and rankings across popular apps like Apple Podcasts, Spotify, and Stitcher. Charts are broken down across categories, location, and platform with historical data available to view trends across time. Users can track specific podcasts and receive updates on their movements in each chart.

Podrover is the app and service that helps podcasters track, organize, and share their podcast reviews across multiple platforms including Podchaser, Apple Podcasts, and Stitcher. Podcasters never miss a review as Podrover automatically brings in reviews and sends notifications when you get a review. Via Podrover’s app and website, podcasters can easily organize and view all of their reviews in one spot.

What’s next?

Aside from a new Podchaser-branded outfit, Podcharts and Podrover will continue as standalone services with new improvements coming soon! You’ll also be seeing Podchaser implemented reviews, charts data, historical trends, and more into its discovery platform, creator tools, and professional services. Stay tuned!

The Podcast Academy Unveiled Nominees for The Ambies

The Podcast Awards unveiled he nominees for The Inaugural Ambies Awards. Here are some of the 164 nominees:

Podcast of The Year

Blockbuster: The Story of James Cameron (Miniseries)
Bunga Bunga
Chasing Cosby
Detours
Dirty Diana
Dying for Sex
For Life: The Podcast
Forgotten: Women of Juarez
Say Their Name
The Happiness Lab

Best Business Podcast

An Arm and a Leg
Brought to You by…
Go For Broke
Masters of Scale
Teamistry
The Heist
Women at Work

Best Comedy Podcast

Conan O’Brian Needs A Friend
Culture Kings
Don’t Ask Tis
Groceries
How Did This Get Made?
The Breakfast Club
Threedom

Best Documentary Podcast

California City
Conviction Season 2: American Panic
For Life: The Podcast
I’m Not A Monster
Louder Than a Riot
Painkiller: America’s Fentanyl Crisis
The Edge: Houston Astros

Best Entertainment Podcast

Dissect
Even the Rich
For Life: The Podcast
Prime Video Presents
The First One
The Plot Thickens

Best Fiction Podcast

Asking For It
Blood Ties – Season 2
Dem Times
Dirty Diana
Frozen Frights: Aurora Borealis “Vacant
The Left Right Game
Two Princes

Best History Podcast

American History Tellers
American Scandal
Detours
Driving the Green Book
Slow Burn
Unfinished: Deep South
Very Presidential with Ashley Flowers

Best Interview Podcast

A Winning Mindset: Lessons From the Paralympics
Asian Enough
Back from Broken
Death, Sex & Money
More With Anna Maria Tremonti
The Frontline Dispatch
Trafficked with Mariana van Seller

Best Knowledge, Science, or Tech Podcast

American Innovations
Brave New Planet
How to Save a Planet
In Machines We Trust
Short Wave
Tai Asks Why
Unlocking Bryson’s Brain

Best News Podcast

Do No Harm
Post Reports
Suspicious Activity: Inside the FinCEN Files
The Journal
Today, Explained
Vice News Reports
What Next

Best Original Score and Music Supervision

Bunga Bunga – Scott Velasquez, Jeff Schmidt
Dead and Gone – Makeup and Vanity Set
Jacked: Rise of New Jack Sound – Marcelino Villalpando
Revisionist History – Luis Guerra
Throughline – Ramtin Arablouei, Drop Electric, Hania Rani
Treasure Island 2000 – Chris Tarry, Jennifer Rowekamp
Two Princes: Score: Greg Laswell; Theme and additional scoring by Bobby Lord; Music Supervision: Johnathan Roberts

Best Performer in Audio Fiction

Dust, Season 3: Chrysalis – Cory Hawkins
Hank the Cowdog – Mathew McConaughey
Light House – Aly Trasher
National Geographic Kids Greeking Out – Kenny Curtis, Tory Kerr
The Left Right Game – Tessa Thompson
Two Princes – Noah Galvin, Ari’el Stachel, Samira Wiley, Gideon Glick, Wesley Taylor, Alfredo Narciso, Mandi Masden, CJ Wilson, Michelle Gomez
We Are Not Alone – Willem Dafoe, Charlotte Gainsbourg

Best Personal Growth/Spirituality Podcast

Borne the Battle
Dare to Lead with Brené Brown
Dear Therapists
Hey Spirit!
Meditative Story
On Being with Krista Tippett
Stay Calm with Bob Roth

Best Podcast Host

Americus Presents: The Class of RBG – Dahlia Lithwick
Back Issue – Josh Gwynn, Tracy Clayton
Bunga Bunga – Whitney Cummings
Mobituaries: Anna May Wong (Death of a Trailblazer) – Mo Rocca
Revisionist History – Malcolm Gladwell
Science Vs – Wendy Zukerman
Wind of Change – Patrick Raddne Keefe

Sounder Raises $2.5M to Bring Monetization to Podcasters

Sounder, the industry’s first end-to-end podcast management and monetization platform built with and for creators, announced the completion of a $2.15M follow-on round for a total of approximately $4M of seed financing raised in the past 14 months.

The $2.15M raise was led by Ulu Ventures, and joined by new and existing investors including Newark Venture Partners and Xoogler.co, a community of Google alumni and current Google employee investors, and individual Spotify and Google executive angel investors.

“2020 was a very successful year for Sounder across product development, partnerships, and monetization,” said Kal Amin, Co-founder and CEO of Sounder. “This new round of funding will allow us to continue to solve problems creators face while innovating within the overall audio landscape. It will also allow us to bring our premium product, Sounder Plus, to market.”

The company will use the proceeds to continue its mission of powering an open and thriving audio ecosystem that supports independent creators, enterprise-level publishers and developers. With this funding, the company plans to further advance its proprietary search, speech-to-text and contextualization technologies as well as establish a new R&D center of excellence in New York.

“Sounder continues to demonstrate its value proposition for media channels and podcasters, enhancing discovery and monetization across the ecosystem,” said Miriam Rivera, Co-founder and Manager Director of Ulu Ventures.”Sounder’s technology will allow audio content to be searched and discovered in a streamlined and intuitive manner, which will help expand the total market as well as enable accelerated monetization growth.”

Sounders’s new monetization solutions have already yielded meaningful impact for creators, with certain pilot partners seeing an 80% – 130% increase in bid requests, and a $9 average CPM, which is more than 25% above industry average, in Q4 2020. 


“Sounder is developing the next frontier of a booming audio market by streamlining monetization and expanding discovery for podcasters. As the audio space continues to experience massive growth, Sounder’s platform will serve the needs of both content creators and audiences hungry for new material,” said Allison Williams, Principal at Newark Venture Partners. “We are proud of Sounder’s journey thus far, and we look forward to what the future holds for Cal, Dan and their team.”

Neon Hum Announces Diverse Lineup of Podcast Editors for Bootcamp

Neon Hum Media, in partnership with Sony Music Entertainment, announced the eight talented participants who will attend its free Editor’s Bootcamp which starts next month. The first group was selected out of more than 250 applicants.

The course is led by Neon Hum’s senior editor Catherine Saint Louis, and was designed to provide a new and unique opportunity for marginalized storytellers who want to become story editors. The finalists will learn and develop relevant skill sets from some of the industry’s top editors and experts, including Emanuele Berry of This American Life, Annie Avilés of VICE Audio, Phyllis Fletcher of APM Podcasts, Nick White of Lost Notes, Ann Heppermann of Audible. Neon Hum founder and CEO Jonathan Hirsch will also co-teach a session.

At the end of the Cours, one of the Bootcamp participants will be offered a staff editor position at Neon Hum. The program is designed to develop the selected students into top candidates for other employers to also consider hiring as editors after graduation.

Congratulation to the finalists:

Zakiya Gibbons (she/her) is a Brooklyn-based audio producer and host who is currently a Senior Producer at Audible. In her career, she has taught an introduction to radio journalism class at Columbia University, was selected as an AIR New Voices Scholar, and is a co-founder of the POC in Audio Directory, a resource created to fight the lack of racial diversity in the audio industry. She was a producer at the WNYC podcast Nancy, which centered LGBTQIA experiences.

Corinne Gillard (she/her) began her professional life in television, then discovered a love of audio four years ago. As the Director of Development at Crooked Media, she produced and launched popular weekly podcasts, Keep It and Hysteria. In 2019, Corinne returned to independent producing, launching the Tamron Hall Show for Disney/ABC, The Oprah Conversation for Apple TV+ and freelancing on audio projects with Blue Wire Podcasts and OBB Media.

Jimmy Gutierrez (he/him) got his start in radio at his local NPR station in Milwaukee more than a decade ago. He went to Transom’s story workshop, then worked at New Hampshire Public Radio, and was a Third Coast Ragdale Artist in Residence. Currently, he’s directing audience at Outlier Media in Detroit, which includes overseeing the local Documenters program. Last year, he filled information gaps in low-wealth neighborhoods in Milwaukee for which he was recognized as a 2020 John S. Knight Community Impact Fellow at Stanford.

Davey Kim (he/him) is producer, sound designer and engineer based in Oakland, California. Most recently, he was the creator and senior podcast producer for Adult ISH, an interview and storytelling podcast by YR Media (aka Youth Radio) x PRX’s Radiotopia. Davey has also contributed to NPR, Marketplace, KPCC, KCRW, The World, The Dinner Party Download, and Self Evident, and his stories and scores have been recognized as exceptional by The New York Times, The Guardian, The Atlantic, CNN, and more.

Oliver-Ash Kleine (they/them) is an audio storyteller focused on show development and shaping sound-rich stories. They developed and currently produce the trans news and culture show TransLash Podcast with Imara Jones, and recently launched Cancel Me, Daddy; a podcast that takes a critical look at the public tempter tantrums around cancel culture. Oliver-Ash was also instrumental in the creation of the Trans Journalists Association in 2020 and was an AIR New Voices Scholar in 2019. They also worked as a founding producer of The Mother Jones podcast.

Jennifer Lai (she/her) is an audio producer, poet, visual artist, and first-generation Chinese American. Her professional experience includes time at American Public Media, Panoply, and Slate, where she’s produced narrative, interview, scripted, and kit’s shows. She currently produces the daily poetry show The Slowdown, which is hosted by former U.S. Poet Laureate Tracy K. Smith and received a National Endowment of the Arts grant in 2020. And, for the last three years, Jennifer has been part of a storytelling initiative called Everyday Chinatown, which blends neighborhood engagement, art, and audio.

Stephanie Serrano (she/her/Ella) is an award-winning multimedia bilingual journalist based in Reno, Nevada. Her storytelling works to share the experiences of unserved communities in regards to education, race, and affordable housing. He work was honored with two 2020 Regional Edward R. Murrow Awards for best sports reporting, which followed a resilient Div. I athlete who lives with type 1 diabetes, and continuing coverage on anti-Semitic incidents on a college campus. She is an alumna of NPR’s Next Generation Radio Project.

Afi Yellow-Duke (she/her) is an associate producer on WYNC Studios podcast Death, Sex & Money. She previously worked at StoryCorps, where she produced two episodes of the Peabody Award-nominated Stonewall OutLoud podcast series. Afi has also contributed to projects for Panoply Media, Audible Originals, and BRIC. She was an AIR New Voices Scholar in 2016, a 3-time AIR New Voices Scholarship Captain, and is one of the five co-creators of the POC in Audio Directory.

Funding for the bootcamp is made possible by Sony Music Entertainment, Neon Hum’s Media joint venture partner. The program will run from mid-March to mid-May.