Spotify unveiled some big improvements to Spotify’s podcast charts experience, which will benefit podcasters in a number of ways. More chances for all creators to chart – and a new way for listeners to discover new favorites on Spotify.
With more people than ever podcasting all over the world, we want to ensure that podcast charts are growing with you. We also want you to be able to celebrate your success – which is why we’re excited to unveil a revamped podcast – charts experience that’s better in every way: more chances for up-and-coming creators and established creators to make it onto a chart; more ways to view a chart than just heading to the Spotify app; and a higher likelihood of listeners discovering you and your context.
New: Top Episodes
For the first time, Spotify’s charts look beyond overall podcast show numbers on Spotify and dive into individual episodes. Updated daily, the Top Episodes chart will provide a better understanding of what’s really being listened to on Spotify – because a podcast isn’t always the sum of its episodes. Sometimes, for example, a single episode may strike a chord with listeners of become part of the audio-content zeitgeist.
There’s now something to show for episodes that are really popular or trending, even if their podcast as a whole isn’t being consumed at the same volume. It’s also another way for listeners to discover your show, and potentially explore past episodes or follow your show to hear what you come out with next.
New: Charts Website
Starting yesterday, Spotify is freeing charts from the confines of the app and giving them their standalone due, with their own website. (At launch, the charts website will only reflect U.S. charts). Not only will this provide everyone easier access to the daily podcast pulse on Spotify, but it’ll also serve as a larger destination for discoverability.
With a full charts website, creators everywhere will be able to share their success with listeners, family, and friends – or organically get discovered by a listener perusing the site and stumbling upon your show. Anyone will be able to preview a podcast and follow it directly from the charts site.
Improved: Top Podcasts
Spotify improved their Top Podcast chart by devising a new methodology that helps listeners find what they’re really looking for: the intersection of popular and emerging. Now, the amount of podcast followers on Spotify factors into the algorithm and definition of what comprises a ‘top’ podcast, coupled with recent unique Spotify listener numbers. These changes mean the chart is better able to react to new shows, fresh voices, and fast risers, while giving listeners more reason to check in frequently to discover new shows.