Acast Signs Partnership with Assenmedia

Asennemedia, one of Finland’s most prominent influencer marketing agencies, has partnered with global podcast powerhouse Acast to expand its podcast offering in the region. Asennemedia hosts nearly 50 shows and represents some of the most valuable influencers and podcasters in the market, such as Jäljillä-rikospodcast, Mimmit sijoittaa, Kroonisesti ärhäkkä and Afterwork.

With more than 28,000 podcasts in its portfolio, Acast enables creators to host, distribute, and monetize shows at scale. Assennemedia is the first partner to get access to the world’s biggest podcast marketplace in Finland – giving advertiser both direct and automated access to the most talented creators and the most engaged listeners. The partnership will enable Asennemedia to monetize its own content – across any and every podcast platform out there.

Fredrik Hermansson, Nordics Managing Director at Acast, said: “We’ve seen great potential in Finland in recent years, with listenership of Acast-hosted podcasts increasing to nearly two million a month. Our partnership with Asennemedia is a great step for Acast and we look forward to supporting Asennemedia in accelerating its podcast business, and making its podcast offering as attractive as possible using our services and Acast’s dynamic ad insertion (DAI) technology – today widely adopted as the norm throughout the industry.

“With DAI, advertisers are able to reach a specific audience at a specific moment, with ads that are always up to date. Equally, creators can make money from their podcasting content, no matter where listening takes place.”

Introducing the Acast Marketplace in Finland will give advertisers and creators more flexibility and creativity than ever before. Advertisers will also be able to target campaigns to Finnish listeners all over the world, reaching an audience of 28,000 podcasts globally via shows such as Global News Podcast from the BBC and many more.

Noora Kunttu, Development Director at Asennemedia, said: “Working with Acast will allow us to bring a new level of growth to our influencer marketing and podcast business. The influencer marketing business in Finland was worth 28 million euros last year, and we’re looking forward to accelerating that by partnering with such an established and important player.

“For Asennemedia, this partnership allows us to grow even more, and also gives us more ways to serve our clients. Podcast advertising is a delicate act of creativity fueled by insights. We get to offer our clients something completely new in terms of creative, alongside the advantages of Acast’s dynamic ad insertion technology, and for our creators it means more ways to monetise the fantastic content they’re creating. We’re looking forward to being the most valued, most lucrative podcast and influencer marketing agency for both creators and clients.”