Whooshkaa became the first podcast platform to recertify for full compliance with the latest IAB Tech Lab Podcast Measurement Technical Guidelines, known as version 2.1.
The IAB Tech Lab standards aim to bring consistency and reliability to measurement in the booming podcast medium.
To achieve certification, Whooshkaa submitted to an independent technical audit by the IAB Tech Lab. The audit verified that Whooshkaa meets the latest IAB Tech Lab standards for the measurement and reporting of downloads, listeners and advertising impressions.
Whooshkaa’s CEO Robert Lowenthal explained the importance of the IAB Tech Lab standard:
“The IAB Tech Lab Guidelines represent a critically important set of standards for the industry around core concepts such as ‘downloads’, ‘listeners’ and ‘ad impressions’, and how they are measured and communicated to stakeholders.”
“The IAB standards are developed and maintained by a respected, independent body in cooperation with industry representatives and enjoy industry-wide adoption,” added Robert.
“Whooshkaa is proud to lead the way as the first platform in the world to update certification to meet the new version 2.1 guidelines.”