Veritonic, the leading audio analytics platform, announced the appointment of Kristin Charron as Vice President, Marketing. Charron, a ten-year veteran of the global audio technology and services company Triton Digital, will lead Veritonic’s marketing efforts, furthering its growth and position as the industry’s preeminent, end-to-end analytics solution for audio adversing.

“Veritonic’s analytics have become the indispensable barometer for brands and agencies to measure the intelligence and efficacy of audio advertising,” said Charron. “I am excited to be joining this innovative team, and look forward to further elevating the awareness, value and utility of the platform and the insights it provides.”

Charron spent the last ten years at Triton Digital (acquired by iHeartMedia in February), with previous roles at Marvel Entertainment and Sony Network Entertainment. Her appointment coincides with Veritonic’s recent hiring of longtime audio and advertising executive Korri Kolesa as its Chief Revenue Officer.

“As audio consumption continues to grow exponentially, the demand for sophisticated, real-time analytics has never been higher,” said Scott Simonelli, CEO and Founder of Veritonic. “Kristin’s experience and expertise will enable us to meaningfully increase awareness of the world-class data and insights that Veritonic provides, ensuring that every brand and agency has the resources they need to effectively and seamlessly harness the power of audio.”