Pushkin Industries Launches Direct Podcast Subscription Program



Pushkin Industries, the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg, has launched its own direct podcast subscription program, Pushkin+. With Pushkin+, subscribers can listen ads-free across most of the Pushkin catalog of shows and will be given early access to shows like Lost Hills, Deep Cover, and A Slight Change of Plans and subscriber exclusive content from select shows including Revisionist History and The Happiness Lab.

Pushkin Industries launched subscription channel in Apple Podcasts Subscriptions in June 2021. “We’ve had an amazing experience with Apple Podcasts and continue to work closely with them,” said Jacob Weisberg, Pushkin co-founder and CEO. “We now want to make sure the same experience is available to listeners on other platforms.”

Upcoming Pushkin+ benefits include:

  • Four bonus “behind the scenes” episodes of Revisionist History
  • Early access to the conclusion of Lost Hills season 2
  • Exclusive meditations from Laurie Santos based on New Year episodes of The Happiness Lab
  • Binge drop of the full 11-episode second season of Deep Cover on Jan 24
  • Early access to new season of A Slight Change of Plans in February

“Innovation is a core aspect of the Pushkin brand and culture,” says Brandt Haynes, Head of Consumer Revenue, “We are always looking for new ways to evolve the audio industry, whether that is by pushing the boundaries of audio production or being at the forefront of new opportunities to directly engage with our listeners.”

Pushkin+ will be sold via Pushkin.fm for either $4.99/month or $39.99/year. Supporting Cast will provide the distribution support, as they do with Pushkin’s direct audiobook sales. In addition, Pushkin+ will be integrated with Spotify, providing a seamless experience for listeners. Pushkin+ benefits will continue to be available within the Apple Podcasts Subscriptions platform in addition to Spotify, Overcast, Google Podcasts, Pocket Casts, Downcast, Podcast Addict, Castro, Breaker, Radio Public, and other Android Players via private RSS feeds.