Acast, the world’s leading independent podcast company, has announced the appointment of Patrick Butkus as Vice President, Marketing. The newly created role will see Butkus spearheading global marketing efforts from the company’s office in New York City, and underlines Acast’s ambitious growth strategy for 2022 in the US and beyond.
Butkus, most recently the Director of Acquisition Marketing at Discovery streaming products discovery+ and GOLFTV, will be responsible for building and enhancing recognition of the Acast brand, products and services globally.
With previous experience including various marketing roles at ESPN and Nestlé, Butkus is another senior hire for Acast based in the US – following recently announced appointments of Veronika Taylor as SVP of Acast’s Creator Network and Georgina Holt as Managing Director for the Americas – as the company becomes more internationally focused.
Lizzy Pollot, Acast’s SVP Marketing Communications and Brand, said: “Pat is a really important addition to our growing global marketing team, and will allow us to get the Acast brand in front of thousands more creators, listeners and brands, all around the world.
“It’s testament to our strong growth in the US that we’re able to attract people as talented as Pat, and his years of experience with top media and entertainment brands will be hugely valuable for the whole team – helping us supercharge our efforts in 2022 and beyond.”
Butkus added: “The name ‘Acast’ is one I’ve heard more and more over the past couple of years, and it’s easy to see why its become such a high-profile player in the creator economy – this is an innovative, ambitious podcast company with the leadership and vision in place to become the world leader. I’m looking forward to playing my part in making that happen.”