Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of its inaugural Canada Podcast Report. This monthly online and interactive report provides insight into the most downloaded Podcasts overall, top Canada originated English and French language Podcasts, as well as the top Networks in Canada for the March 2022 reporting period (February 28 through April 3, 2022), as measured by Triton’s Podcast Metrics measurement service.
For the first time, media buyers have access to trusted third-party podcast measurements to make informed advertising decisions and podcast networks gain access to reputable consumption data delivering a better understanding of listening audiences to improve show monetization.
“As the leading podcast publisher in Canada, we are excited to showcase our success and momentum in Triton Digital’s inaugural Canada Podcast report and look forward to providing our clients with access to reputable, validated, and transparent podcast metrics across our library of programming,” said Julie Kerr, Senior Director, Digital Ad Product and Revenue Management, CBC & Radio-Canada Media Solutions.
For this reporting period, the top three Canada originated French language podcasts include Radiojournal (Radio Canada) at #1, Richard Martineau (QUB) #2, and Benoit Dutrizak (QUB) at #3.
The top ranked podcast overall is Dateline NBC (NBCUniversal News Group) with over 626K Average Weekly Downloads. Stitcher Media earned the #1 spot on the Top Networks Report with 4.5M Average Weekly Downloads and 1.2M Average Weekly Users, followed by CBC/Radio-Canada with 3.2 Average Weekly Downloads and 539.2K Average Weekly Users, and Wondery Network with 1.5M Average Weekly Downloads and 466.9K Average Weekly Users.
“Triton Digital’s Canada Podcast Report will also allow us to accurately capture reliable and trustworthy data for our clients, and significantly impact the growth of French-language podcasts across Québec and Canada,” said Jean-Nicolas Gangé, Directeur general QUB radio.
Total downloads of all shows by participating publishers in the month of March is 13.8M. Participating networks in the Canada Podcast Report include, All Things Comedy, Audioboom, CBC/Radio-Canada, Cogeco Media, Headgum, Kast Media, NPR, Paramount, QUB, Salem Podcast Network, Stitcher Media, The Roost Podcast Network, and Wondery Network.
“We are thrilled to release the Canada Podcast Report,” said John Rosso, President and Chief Executive Officer, Triton Digital. “Our monthly reports provide advertisers with the reliable measurement data they need to better understand podcast performance and this release highlights our commitment to serve the audio industry in Canada with validated and transparent podcast metrics.”
Participation in the Canada Podcast Report is continuously expanding and any podcast network or publisher with an audience in Canada is eligible to participate.
Triton Digital’s Podcast Metrics measurement is certified by IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.
