Corus Entertainment’s award-winning podcast network Curiouscast announced that it will be joining Megaphone, Spotify’s enterprise podcasting platform, to host its full lineup of podcasts. In addition to hosting all Curiouscast podcasts on the Megaphone platform, Spotify will have access to select Curiouscast inventory to monetize via the Spotify Audience Network.
The Spotify Audience Network is an audio-first advertising marketplace that makes it possible for advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify. Megaphone podcast publishers who have opted in to the Spotify Audience Network have seen meaningful improvement in their ability to monetize.
“Working with Spotify and Megaphone is the next step in our evolution as a network. We are excited to be working together to grow our audiences and provide for new opportunities for our advertisers both in Canada and around the world,” said Chris “Dunner” Duncombe, Director of Streaming and Podcasting, Curious/Corus Entertainment.
“Audiences worldwide are tuned into digital audio at record rates and the numbers are rising,” said Emma Vaugh, Head of Advertising Business Development & Partnerships at Spotify. “Digital audio consumption surpassed radio for the first time in Canada last year according to a recent eMarketer study. Given this growth, we’re thrilled that leading publishers like Curiouscast are leveraging best-in-class tools across both Megaphone and the Spotify Audience Network to better monetize and measure their content.”
The award-winning Curiouscast network launched in 2018 and is home to internationally recognized brands with diverse audio storytelling, including: Edward R. Murrow International Podcast Award and RTDNA winners Crime Beat (now adapted for TV on Global News and Hulu) and 13 Hours Inside the Nova Scotia Massacre; the #1 Canadian-produced music podcast, The Ongoing History of New Music; and 2020 Canadian Podcast Award winners Dark Poutine, History of the 90’s, as well as Nighttime, The Peak Daily, Escaping Denver, Marsfall, and RTNA winner Global News What Happened To.