Meet Cute, the leading entertainment company producing original scripted romantic comedies for Gen Z and millennial audiences, announced industry leader and digital content pioneer Paul Greenberg as President and COO. In this new role, Greenberg will leverage his decades of experience leading entertainment, digital, and technology companies and oversee all content, marketing, and analytics for Meet Cute.
Greenberg was previously CEO of Butter Works, a full-service digital video firm providing AI-driven data analysis, creative and production services, and strategy. He also served as Executive Vice President & General Manager at A+E Networks, where he oversaw the creation of the #1 show on Facebook, the #2 show on Snapchat, multiple hit shows on YouTube, and many successful branded content advertising campaigns, while growing A+E’s overall digital video audience by hundreds of millions of views. Simultaneously, he ran FYI, one of A+E’s cable networks.
“Paul has unparalleled experience leading content companies and is the perfect partner to guide Meet Cute into its next phase of growth,” said Naomi Shah, CEO and Founder. “His expertise in leveraging quality content to build, grow, and retain audiences will be incredibly valuable as we explore new revenue channels, build strategic partnerships, and expand our multichannel presence.”
Greenberg’s executive experience also includes serving as CEO of CollegeHumor, where he grew traffic by billions of views to make the company the #7 YouTube channel and tripled revenue. He has also worked as CEO of Nylon, where he grew revenue 150%, and the brand’s digital audience by 15x, and President of SFX. As President, Digital of Time Inc. Lifestyle Group, he ran 10 digital properties, which grew 50% YOY.
Greenberg joins Meet Cute as the company leverages its organic growth into new entertainment offerings. To date, Meet Cute series have attracted more than 3 million listens, with month-over-month growth as new series are released and a listener average retention rate of 90-100% per series. Meet Cute recently inked a talent and development deal with A+E backed Range Media Partners to adapt a selection of Meet Cute’s stories into TV series and films, as well as a deal with Mare of Easttown producer wiip to adapt a select number of Meet Cute stories into television series.
“Meet Cute is poised to take the entertainment industry by storm, and I am thrilled to be joining Naomi in making Meet Cute the ultimate destination for stories about love, connection, and the human experience,” said Greenberg. “Meet Cute is producing top-quality content that is resonating with Gen Z and millennial audiences, and its data-driven approach makes it a valuable IP incubator for Hollywood.”
To date, Meet Cute has produced more than 400 scripted romantic stories with hundreds of creators from different backgrounds and lifestyles, resulting in a content library that is diverse, inclusive, and reflective of the full spectrum of human connection. Meet Cute’s newest release is the romantic comedy Green Mountain, a heartfelt and hilarious tale of two siblings finding new love against the complex racial history of a remote Vermont town. Starring Owen Thiele (Dollface, I Think You Should Leave), Green Mountain released June 7, 2022 on Apple Podcasts, Spotify, and other audio entertainment providers.