Bauer Media Audio UK has appointed Tony Morrey to the new position of Content Creator of Digital Platforms.
In his new role, Tony will oversee the audio and visual content that consumers can access on Bauer owned digital platforms, including apps and websites. Working across the entire portfolio of the business’ audio brands in the UK, it is a promotion for Tony who was previously Group Content Director for Absolute Radio, Magic Radio, and Scala Radio.
Speaking about the appointment, Ben Cooper Chief of Content and Music Officer for Bauer Media Audio UK said “Tony is going to transform the way you listen to and look at our content on your smart speaker, phone, or laptop. And by using his impeccable radio knowledge and his passion for digital innovation will focus on winning new audiences in new ways for our fantastic portfolio of UK stations.”
Tony said, “Bauer has always been a great place to do great work, not only because of its much-loved brands and talented people, but because of how quickly it is able to adapt and grow in response to the changing audio landscape and needs of listeners and advertisers. It’s a privilege to take on this new role, helping our amazing teams transform from a radio to an audio business, develop unique, creative audio products, grow audiences for advertisers. I can’t wait to get started.”
Tony started his audio career at Key 103 and 5 Live, joining Virgin Radio in 2002 where he has been principal figure at One Golden Square in London since. As Group Content Director across three of Bauer’s most-loved brands, Tony has led unified on-air and digital teams, controlling programming and content output, including commercial partnerships. In 2021, Tony was awarded a Fellowship by the Radio Academy.
The new role starts with immediate effect, with Bauer opening up a recruitment process to search for Tony’s replacement.