Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Audioboom, the leading independent global podcast publisher. As a result, the 8,000+ creators and brands that use the Audioboom platform to distribute their podcast content can elect utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

“We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data,” said Erica Tong, Chief Operating Officer of Audioboom. “We are pleased to be partnering with Veritonic, who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics.”

“We are thrilled to be supporting Audioboom in providing publishers and creators with the reliable data and analytics they need in to increase their reach and ROI,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of our attribution and brand lift technology provides indispensable, full-funnel audio campaign lifecycle management and measurement in one unified, intuitive platform.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact sales@veritonic.com.