Spreaker, the global leader in programmatic ad tech, announced the release of a first-party data audience segmentation solution by providing advertisers a way to reach very specific and complex audiences at scale by layering multiple data points, now available for programmatic, and direct sales across the Spreaker network.
“Depreciating accuracy from third-party data, limitations on mobile devices, identifiers, and the loss of tracking cookies continue to have an unfavorable effect on those relying on third-party data for podcast advertising,” said Martin Haro, Data and Insights Lead at Spreaker.
“Now with Spreaker’s first-party data audience segments, our solution ingests data through AI and machine learning from real listeners’ listening patterns, behaviors, and podcast content, which has enabled us to build specific audience segments that have proven to be 3X more accurate than third-party data.”
Since June 2022 Spreaker began testing its first-party data for audience segmentation with selected advertisers and agencies, which now allows advertisers to directly connect with audiences precisely within the target they are looking for – avoiding mass targeting, and the results are impressive.
Spreaker is a multi-faceted podcast platform that provides both independent content creators and established publishers with the tools and support to launch, grow and monetize their podcasts easy and fast. This new solution benefits advertisers and creators alike.
For advertisers looking for more information on first-party data audience segmentation, they can contact firstname.lastname@example.org.
For more information about Spreaker, please visit spreaker.com.