Premium podcast studio Frequency Machine and leading podcast marketing agency Tink Media have joined forces to create Riveter, a podcast production and marketing joint venture company that has identified a more effective way to grow a podcast audience.
Finding and growing the right audience is often the most challenging part of marking a successful podcast. But what if you started with the audience in mind? With more than 25 years combined experience, Riveter finds their clients’ ideal audience and identifies their communities first – then delivers that audience the content they’re craving.
“As creators and producers, we always approach a project by looking for the most compelling story possible,” said Stacey Book, CEO of Frequency Machine. “But when we look at the podcast industry, we see a lot of great storytelling that no one is listening to. Working with Tink we realized there is a way to solve this problem if you start thinking differently from the very beginning about how – and for whom – you’re telling these stories.”
Riveter will provide clients with community-driven newsletters, Slack and Discord management services, video content creation, live events, boots-on-the-ground – wherever the community for that show spends their time.
- Development: Story development, script writing, fiction and nonfiction, casting and booking, IP workshops
- Podcast Production: Studio recording and direction, field recording, editing, advertising creative and production
- Consulting: Consult with Riveter to get started, or when you’ve hit trouble
- Logistical Support: Back-end management and technical support
- Social and Marketing Strategy: Social strategy for podcasts, cross-promotion, podcast PR, and guest opportunities
Riveter’s Podcast Launchpad Contest
To celebrate our launch, Riveter is giving one U.S.-based non-profit our Podcast Launchpad package for free so they can create a podcast pilot episode that will help them achieve their mission via fresh approach – by reaching a new audience.
The Podcast Launchpad includes audience and development consulting, production and post production services, as well as social media and marketing strategy – everything an organization needs or kick off a podcast that their community will love.
One winning non-profit will be selected by the Riveter team. Learn more here.
The future of audio is riveting. John Riveter, where storytelling builds engaged communities.
About Frequency Machine
Frequency Machine was founded by Stacey Book, Dominique Ferrari, and Avi Glijansky to produce premium podcasts with immersive, narrative storytelling. Projects include Feminist Files with Jodie and Samira Wiley, Chicano Squad with Vox Media, and Hung Up for Headspace Studios. Frequency Machine also stewards Cerca, a travel network and iOS app with first-of-its-kind audio guides and a 1:1 connection to concierges all over the world.
About Tink Media
Tink is a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, audience development, and out-of-the-box strategies that will help your show find its perfect audience.