Branded Podcast Agency 18Sixty Appoints David Maher Roberts As Board Advisor

Bristol-based branded podcast production company 18Sixty is pleased to announce that senior marketing business leader, agency founder an podcaster David Maher Roberts has been appointed as Board Advisor. This announcement comes off the back of three years of solid growth for 18Sixty where they’ve established themselves as a renowned player in the branded podcast space, working with big name brands, talent, and picking up major award wins and nominations for their premium quality podcasts. 

Founder and CEO Gareth Evans, who launched the business in early 2020 and after a decades-long career in commercial radio (Virgin Radio, Absolute Radio) has his sights set on further growth over the next two years. Evans says, “I’ve been aware of David’s reputation in the marketing agency and digital content spaces for some time, having over 20 years experience in board-level roles within PE and VC-backed companies and, impressively taken digital marketing agency Dialect Inc. from a $4m to $30m business in five years.”

He goes on to say, “having worked closely with David professionally over the last few months, I’m really excited by the prospect of having him on board to help take 18Sixty into the next stage of our growth. Our mission continues to be helping world-renowned brands reach new audiences with podcasts they love listening to whilst having a positive impact on people and planet, pushing the creative boundaries where brand meets audio and to further establish our place as one of the world’s most creative branded podcast producers.”

In addition to his marketing agency expertise, Maher Roberts also has a deep passion for the podcast space, having produced and co-hosted Podworld (a podcast that celebrates the craft of great podcast-making) with journalist and BBC podcaster Louise Blain. Maher Roberts says “I really believe in the unique power of podcasts to engage audiences and provoke thoughtful conversation. 18Sixty has already made a significant impact in the industry and I can’t wait to help further the exciting work Gareth and the team are doing.”

The appetite for quality branded podcasts continues to grow (hosting platform Ausha reported a 17% audience increase for the category in 2022), with the data showing that podcasts can result in much higher engagement levels for brands than other forms of media, such as video.