Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced that it has acquired Manadge, an advertising intelligence platform that specialized in programmatic advertising, Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real-time via an intuitive analytics platform.
With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders. Integrated with over 60 Supply Side Platforms (SSPs) and ad servers, Manadge offers real-time philosophy, Manadge provides agnostic and unbiased reporting the simplifies the recording and tracking of advertising revenues, leveraging an elegant UI, with expansive graphics and change alert notifications.
“Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” says John Rosso, President and CEO, Triton Digital. “The Manadge platform will enable Triton’s publisher, sales house, and demand partners to better analyze advertising data and use Manadge’s powerful UI to make data driven decisions for their business.”
“At Manadge we give companies the ability to increase resources and support, expand into new markets, and innovate faster than they could before,” says Nathan Venezia, Founder and CEO, Manadge. “We are excited to be joining a team that truly understands our vision and to be providing Triton Digital a better way to analyze and track advertising revenue for all audio types.”
As part of the acquisition, the Manadge team will join Triton Digital’s team, bringing a high level of talent and expertise to Triton’s product and engineering efforts.