Widecom officially launched a new business unit specialized in the creation of podcasts. Zeeko – Podcast Creative Agency’s mission is to produce professional podcasts for experts, brands and institutions, thus taking advantage of one of the most effective, efficient and fastest growing worldwide.
The investment in this area, “follows our propensity for content production, given our experience and long history in the media sector,” says Jorge Souto, Head of Management of Widecom.
Zeeko – Podcast Creative Agency come to occupy a space that is not exhausted in production. Jorge Souto adds that “training will be one of the areas that Zeeko intends to develop in a more consistent manner” in the preparation of future professionals. The podcast is one of he media that best reflects the trend adopted at the level of Content Marketing, not only by the ease it offers to those who listen, but also by the versatility it proposes at the level of personal communication, brand or corporate.
Currently, Zeeko already has a portfolio of thematic podcasts, including Planeta do Futebol by journalist and commentator Luís Freitas Lobo, O sue fica do tempo que passa by Paulo Pisco, Member of the Portuguese Parliament, or A Faca de 3 Gumes by journalist António Rolão, among others. – https://zeeko.co
Founded in 2010, Widecom is a consulting and advisory company in communication, marketing, and media, which provides a range of integrated services, from the definition of strategy to the development of median instrumental means for its implementation.
With a background in journalism, marketing and business management, Jorge Souto began his career in radio, having spent over 20 years linked to the media – Lusomundo Media and Media Capital – where he preformed functions at the management level.