Airwave podcast Network has signed a distribution deal with SpokenLayer including marketing and programmatic monetization of 24 podcasts from major media brands like The History Channel, WIRED, Fast Company, IGN, TechCrunch, and more.
Airwave has quickly built a reputation as the go-to network for smart podcasts and the “constantly curious” listener and has had success with shows in the business, science, history, kids, and entertainment categories. The deal with SpokenLayer expands Airwave’s existing footprint in these categories and gives the network a significant new presence in tech and news.
The deal includes SpokenLayer productions This Day in History, What’s New with WIRED, TechCrunch Daily Crunch, WIRED Science, Y_ahoo! Finance_, AccuWeather Daily, WIRED Business, W_IRED Security_, IGN Daily Briefing, T_echCrunch Industry News_, Engadget News, TechCrunch Startups News, R_eal Simple_, The Dallas Morning News, E_ngadget Morning Edition_, SoFi Daily Podcast, Transport Topics, Work Smarter by Fast Company, N_ew York Daily News_, Inc., IGN Game Reviews, IGN Game & Entertainment News, IGN Movie Reviews, and Shadow Realm.
Ben Mathis, Head of Content and Partnership for Airwave Media says, “Both listeners and advertisers have been gravitating toward shorter, more frequent content since the pandemic, and SpokenLayer produces a remarkable roster of quality, daily podcasts with some of the best names in the business. We are very proud to work with such talented producers and some of the most trusted media brands in the world.”
“We’re excited to partner with Airwave, a collaborator that really understands the curious, informed consumer and knows how to build an audience with a listening habit. We’re so excited to bring our portfolio of great content to their network of smart educational podcasts. They’ve worked with some of the best brands, and we’re delighted to bring our great portfolio of content to Airwave and to their audience.” Said Lauren Angel, SpokenLayer’s CEO and Chief Creative Officer.