Triton Digital, the global technology and services leader the digital audio, podcast, and broadcast radio industries, released its first Canada Mid-Year Podcast Trends Report.
The report accompanies its monthly Canada Podcast Ranker and provides insights into the evolving Canadian podcast landscape, including trends in podcast listening, a snapshot of the podcast listener, top genres, downloads, debuts, sales networks, and more.
According to the report, Canada’s most popular podcast genres were True Crime, News, and Comedy, with an average of 3.0 hours of content downloaded per listener, per week. Other notable findings include:
Listeners downloaded 4.4. episodes per week, on average, and 92% of podcasts were listened to on a mobile device.
The top day of the week for listening is Wednesday with peak times being between 10am-12pm EST.
The top sales network in the Triton Canada Podcast Ranker, in terms of average weekly download volume, is SiriusXM Podcast Network, followed by CBC/Radio-Canada and Wondery.
Top podcasts include Dateline NBC (NBCUniversal News Group), SmartLess (Wondery Network), and Front Burner (CBC/Radio-Canada).
“As the Canadian podcast scene continues to evolve, we’re excited about the chance to highlight insights into Canadian listening habits,” remarked Daryl Battaglia, SVP Measurement Products & Strategy at Triton Digital. “Podcasting stands as a captivating and influential medium for storytelling and our debut mid-year trends report underscores our dedication to provide our clients with dependable and trustworthy data on podcast consumption and listener behaviors.”
The 2023 Podcast Trends in Canada Report incorporates data from numerous sources, including Triton’s Digital IAB Tech Lab certified Podcast Metrics service, which measures server log data from Triton’s Omni Studio platform and a variety of industry hosting platforms.