Steven Bartlett, entrepreneur and host of Apple’s #1 podcast of 2023 and the 2nd largest podcast on YouTube, The Diary of a CEO (DOAC); announces the launch of Flight Studio a global podcast media and technology company. The new company is working across every component of the podcast entertainment development, creation, growth and monetisation process – and is aiming to redefine the industry.
Flight Studio’s podcast and media growth platform is the culmination of the last three years of Bartlett’s and the team’s rigorous approach to experimentation and innovation, resulting in the creation of one of the world’s largest and fastest growing podcast brands, The Diary of a CEO.
DOAC has had nearly 400M views to date on YouTube, its audience on Spotify grew by 94% in 2023 and each episode has an audience of 2M. DOAC is forecasted to hit 10M YouTube subscribers by December 2024, a predicted 100% CAGR.
Flight Studio’s growth platform is focused on creating podcast brand that contribute to a happier, healthier, whole human experience, providing a global audience for the category-leading experts across a variety of content verticals.
At Launch, the first podcasters joining Flight Studio include;
* Davina McCall, one of the UK’s most loved and trusted broadcasters and authors.
* Paul C Brunson, a global leader in relationship science, author and broadcaster. A DOAC guest on two occasions, Paul has amassed over 3M views and some of the highest engagement data to date.
* Dr Tara Swart, MD, neuroscientist, advisor and author whose DOAC episode has 11M views to date – the highest performing guest of all time.
* Africa Brooke, author, consultant, coach and international speaker whose DOAC episode had one of the biggest impacts across social metrics after its release.
* Kristen Holmes, Global Head of Human Performance and Principal Scientist at WHOOP.
* The Diary Of A CEO will sign exclusively to Flight Studio, DOAC now has over 5.5 million YouTube subscriber and over 350 million views.
These new, video-first podcast brands will be scaled on the Flight Studio platform via proprietary data and experimentation methodology, across the end to end podcast process; from production to audience growth, to distribution and omni-channel optimisation.
The company and platform has a unified approach on integrating leading-edge AI technology in every aspect of this process, including audio translation into multiple languages – as seen on DOAC from late 2023.
Flight Studio will maximize the IP expansion for these new podcast brands; with a product, e-commerce, live events, publishing and rights team in place. The company has created an innovative commercial offering that will include multi-platform brand partnerships and equity opportunities via Flight Fund, the $100M Fund powered by Steven and some of the world’s most successful entrepreneurs.
Alongside Steven Bartlett, Flight Studio will be led and co-founded by Georgie Holt, Acast’s former Regional Managing Director for the Americas, and former US Head of Sales and Brand Partnerships, Christiana Brenton. Georgie and Christiana will be combining their years of global podcast and media expertise with the existing DOAC team to accelerate the company’s ambitions.