Month: June 2024

Capsho Ready To Replenish Their New Platform – Capsho Next Gen

~ jen

The folks at Capsho, who were first-to-market as an AI-Powered podcast marketer, are ready to launch the newest version of their platform, Capsho NextGen, in open beta.

The current version of Capsho turns your audio or video files into a full suite of publishing and marketing assets like a title, description, show notes, social media captions, emails, blog post, LinkedIn article, curated quotes and a full transcript. Capsho NextGen will do all of that and more.

It is a complete rebuild of their current offering and takes into account their community’s feedback as well as exciting recent developments in the AI space. As Capsho CEO, Deirdre Tshien puts it:

“We’ve learned a lot over the last 2 years and have invested everything we have into building a completely new product that brings those learnings to life. Capsho NextGen isn’t just another AI tool that churns out content for content’s sake — there’s enough of those around.

It is intentionally designed to serve a very specific kind of content creator: coaches, consultants and service providers who want to get clients from their content. This is why we take a completely different approach. We’ve built NexGen to create content that activates your audience and turns them into leads.”

Another thing that makes Capsho NextGen different? The self-learning intelligence built into it.

Deirdre continues, “Personal branding and authenticity is everything for our community of Capshovians. This is why Capsho NextGen has automated self-learning built in. It learns from every edit to put together the puzzle pieces of your unique writing style and tone and applies these nuances to future outputs.”

Here are some of the most exciting features we can expect from Capsho NextGen:

Custom Tone of Voice: You can train Capsho NextGen with existing content that is in your tone of voice, so that it creates drafts that already reflect your writing style and tone.

Intelligent Learning: Capsho NextGen will learn from all the edits you make and automatically apply these learnings to future content it creates.

Flexibility to create your own assets: In addition to a full set of tried-and-tested assets, Capsho NextGen will give you thought starters from which to create even more assets.

Soundbites Identification, Clipping and Editing: You’ll get strategically identified soundbites from your content which you can edit into video clips.

Ability to repurpose your guest appearances: If you guest on other shows and stages, Capsho NextGen will help you repurpose these guest appearances into a suite of content marketing assets that position you as the expert that you are.

Strategic Marketing assets, not just AI outputs: Each asset Capsho creates for each platform follows an intentional strategy designed to get leads with your content.

Along with the Capsho NextGen announcement, you will hear from 8 entrepreneurs and how they turned their most disheartening setbacks into their biggest comebacks.

About Capsho

Capsho is the fastest way for entrepreneurs to market and share their content. In under 10 minutes, it turns your audio or video files into a full suite of marketing assets that are designed to help you get more clients with your content.

Labour Warned That UK Creative Community Would Be Damaged If BBC Introduces Advertising

~ jen

BBC Logo A coalition of commercial media and content businesses, including broadcasters, audio producers and publishers have written to the Labour Party to warn of damage to the UK’s creative industries and the content provided for audiences if the BBC is allows to go ahead with plans to introduce advertising around its audio content in the UK for the first time.

Thursday, 13th June, the Labour Party published its election manifesto which highlights the huge potential for growth in the creative industries that benefit every corner of the UK. In a letter to Thangam Debbonaire, Shadow Secretary of State for The Department of Culture, Media & Sport, the 15 signatories, including small businesses as well as some of the UK’s foremost brands, highlight the devastating impact of such a change for consumers, license fee payers and the creative economy.

The BBC’s service are currently funded by £3.8bn in license fee income. Commercial businesses rely primarily on advertising revenues, which would be eroded significantly if the BBC also sought to generate advertising. This would inevitably reduce the ability of commercial operations — across radio, news, television and podcasting — to invest in content and services for audiences.

Last month, Radiocentre — the industry body for commercial radio — joined a wide coalition of media and content business who wrote to Lucy Frazer, Secretary of State for the Department for Culture, Media & SPort, to highlight concerns with the BBC’s plans and to request that Ofcom conduct an urgent review of the audio and podcast market.

“Our creative sector is a success story that provides British audiences with world-leading content and services. All of this could be put at risk if the BBC content, which they have already paid for through the license fee. We hope that this issue will be addressed swiftly when parliament returns after the election and that Ofcom will exercise its powers to prevent the BBC from introducing such a damaging change.”

Sounds Profitable Study Reveals Insights On Ad Skipping, Frequency, And Repetition In Podcast Advertising

~ jen

Sounds Profitable, the leading voice of significance for the digital audio industry, announced the release of its latest report, “Ad Nauseam: Frequency, Repetition, and Consumer Perceptions of Podcast Advertising.”

The goals of the study were to determine the extent of listener ad-skipping behavior, the drivers behind this behavior, and consumer expectations for both the quantity and quality of advertising in their favorite podcasts.

For many ad-supported media channels, ad-skipping is seen as in inevitability; yet, in podcasting, there is both a surprising tolerance for advertising AND a defined set of actions both podcast creators and advertisers can take to reduce this behavior, including limiting repetition, improving ad creative, and respecting consumer expectations about how many ads and ad breaks they generally perceive in their favorite shows.

Key findings from the study include:

* 46% of listeners say they “always or often” skip ads on podcasts. However, when asked about the last specific episode they consumed, that percentage dropped substantially.

* 3% of listeners say they listen to “all of the ads” on podcasts, the highest percentage among all media channels tested.

* Lack of interest/relevance (37%) and familiarity with the advertised product/service (28%) are the primary motivation for skipping ads.

* Most listeners (56-59%) feel the number of ad breaks in their favorite podcast is just right.

* 73% expect to hear 2-3 ads in a typical episode of their favorite podcast is just right.

* Ad repetition decreases interest in the advertised product/service for 26% of listeners and decreases attention the podcast for 23%

“The encouraging thing about this study is that the consumer tolerance for ads in podcast isn’t zero — they expect to hear ads,” said Tom Webster, partner at Sounds Profitable. “While skipping ads happens in any ad-supported media, podcasting has the ability to mitigate much of that behavior like few other platforms, if we just respect the listeners’ expectations.”

Methodology: Ad Nauseam was sponsored by Wondery, Betterhelp, ESPN Podcasts, Libsyn Ads, SiriusXM Podcast Network, NPR, and paramount in partnership with Sounds Profitable. The study was conducted by Signal Hill Insights and comprised an online study of 1,011 weekly podcast listeners, ages 18+, weighted to US Census Data.

To review the full findings from Ad Nauseam, download a copy here.

Reggie Risseeuw Joins Amplitude Media Partners Ownership Group

~ jen

Amplitude Media Partners (AMP), a media sales company providing revenue generating solutions for independent creators, is thrilled to announce the addition of podcast industry expert and advocate Reggie Risseeuw to its ownership group. With 24 years of collective media experience across both podcasting and terrestrial radio, Risseeuw has been tabbed to lead both the company’s publisher relations and programmatic efforts with a focus on maximizing podcaster revenue via best-in-class demand solutions.

“It’s obvious Amplitude Media Partners shares my professional priority of always putting publishers first,” said Risseeuw. “If you do right by these talented individuals, the rest will fall into place from a business perspective. AMP has already established itself as a fantastic option for podcaster direct sales (i.e. host reads) and I intend to use my skills and knowledge to help those repped by the company to fully maximize their earning potential by incorporating all relevant revenue generating solutions.”

Risseeuw, already a co-owner of the podcaster support company RAM Media Services, bring with him an intimate knowledge of the industry’s top hosting platforms, as well as relationships with many of the top programmatic demand sources. He’s also a podcaster himself, serving as a co-host of the daily show Cool Stuff, Ride Home, affording him a unique perspective on monetization optimization.

“When programmatic advertising is employed as a supplemental solution alongside host reads, feed drops, and other revenue generating opportunities, it can be an incredible tool to ensure publishers maximize earnings for their work,” said Risseeuw. Risseeuw and AMP founding partner John Donahue are also familiar with each other’s respective skillsets, having previously spent nearly four years together as colleagues at AdvertiseCast.

“I can’t begin to describe how excited I am we’re adding Reggie to the team,” said Donahue. “He’s passionate about this industry and his skillset is the perfect complement to our existing direct sales efforts. Reggie’s skills, knowledge and relationships will take our publisher monetization solution to another level, and in turn boost AMP’s position in the industry.”

About Amplitude Media Partners:

Amplitude Media Partners (AMP) is a media sales company dedicated to empowering independent podcasters and YouTube creators by removing the stress associated with monetization. Instead of worrying about securing sales, creators are free to do what they do best. With this creator-centric approach, Amplitude Media Partners specializes in forging authentic brand partnerships, providing monetization solutions, and offering data-driven insights to drive success in the digital media space. For more information on AMP and its services, please visit amplidudemediapartners.com.

True Native Media Partners With Airwave To Boost Advertising

~ jen

True Native Media, a leading podcast representation firm, is thrilled to announce its new partnership with Airwave, a prominent podcast network known for its high-quality content and engaging shows. This collaboration marks a significant step forward in creating robust advertising opportunities and enhancing the podcast landscape.

True Native Media is excited to showcase Airwave’s diverse range of podcasts, which span various genres, including history, business, health & wellness, and kids, among others. By leveraging True Native Media’s expertise in connecting advertisers with podcast creators, this partnership aims to forge strong advertising relationships that benefit both brands and listeners.

“We are delighted to partner with Airwave,” said Heather Osgood, CEO of True Native Media. “Their exceptional content aligns perfectly with our mission to developer impactful advertising solutions. Together, we look forward to creating dynamic partnerships that will drive growth and success for both companies.”

The partnership between True Native Media and Airwave is designed to provide mutual benefits. Airwave will gain access to True Native Media’s extensive network of advertisers, while True Native Media will be able to offer clients premium advertising spots on some of the most engaging and popular podcasts available.

Ben Mathis, Chief Content officer of Airwave, expressed enthusiasm about the partnership: “We are excited to join forces with True Native Media. Their proven track record in the podcasting advertising space makes them an ideal partner for us. We believe this collaboration will bring tremendous value to our podcasters and help us reach new heights.”

True Native Media and Airwave are committed to fostering an environment where advertisers can seamlessly connect with high-quality content, ensuring listeners receive relevant and meaningful ads that enhance their podcast experience.

About True Native Media

True Native Media is a premier podcast representation firm dedicated to connecting podcasters with advertisers to create meaningful and engaging content. With a focus on delivering impactful advertising solutions, True Native Media helps brands reach their target audiences through the power of podcasting.

About Airwave

With over 100 podcasts and 15 YouTube channels that receive over 90 million downloads and views per month, Airwave is the curated podcast and video network for the “constantly curious” listener. From history, arts, and science to wellness, kids, and business, Airwave partners with the shows that make us better, smarter humans.

Podigee Releases New Mobile App For Podcast Management On The Go

~ jen

Podigee, the leading platform for podcast hosting, podcast analysis, and podcast ad technology is pleased to announce he launch of its new mobile app. This innovative app allows podcasters to manage their content from anywhere, check real-time analytics, and publish new episodes directly from their smartphones.

Mobile Freedom for Podcasters

The Podigee Mobile App for iOS (iPhone + iPad) and Android is designed to offer podcasters even more flexibility and convenience. With the app, users can:

Check Analytics on the Go: Access detailed statistics on downloads, listener location, device types, and listening behavior anytime, anywhere.

Edit Episodes: Correct typos, change description and titles, or make other adjustments directly on your smartphone.

Publish New Content: Upload and publish new episodes instantly, no matter where you are.

Receive Notifications: Stay informed about important events such as the release of new episodes.

Podigee also plans to expand the app with more exiting features in the future.

A Unique Feature in the Podcast Market

“With the new mobile app, we offer our users even more flexibility and a completely new experience,” says Mateusz Sojka, CEO of Podigee. “We are proud to bring this unique feature to the podcast market and help our customers manage their podcasts more efficiently and effectively.”

Availability

The Podigee Mobile App is now available in the App Store and Google Play Store.

For more information, podcasters can visit the Podigee website at https://www.podigee.com/podigee-mobile-app-your-podcast-analytics-to-go

About Podigee

Podigee is a leading European platform for podcast hosting, analytics, and ad technology. We offer robust and scalable hosting solutions, comprehensive analytics, and innovative tools for podcast monetization. With our new mobile app, we set new standards in podcast management and provide our users the freedom to take and manage their content anywhere, anytime.

dmg Media Brings Podcast Slate to Adelicious

~ jen

dmg media, home of the Daily Mail, Metro, and i, has brought its roster of podcasts to Adelicious, the UKs independent podcast hosting and monetization network. The deal encompasses both current titles and new forthcoming shows within their ambitious launch strategy.

dmg media is the most recognized and engaged news brand in the country. Since Jamie East took on the role of Head of Podcasts in 2023, the company’s audio portfolio has expanded significantly. From a single hit podcast, The Trial of Lucy Letby ,12 months ago, dmg media now boasts a double-digit chart-topping slate, primarily under the Daily Mail brand, with over 26 million listens in its first year.

Content caters to a wide range of audiences with shows covering true crime — The Trial, (now into its fourth season), sports — It’s All Kicking Off!, insights from the world’s biggest stars with Everything I Know About Me, incredible real-life stories from Apple & The Tree with Vogue Williams amongst others. There are also over a dozen more currently in production, touching upon history, politics, royalty and brilliant storytellers.

Adelicious will represent dmg media commercially to brands, increasing revenue opportunities while working closely together on both podcast growth and launch strategies.

Craig Eastwood, Commercial Operations Director at Adelicious, said: “The Daily Mail Group is the most engaged news brand in the UK, and Jamie and his team have developed one of the most ambitious and exciting line-ups we’ve seen in a long time. This collaboration presents a significant opportunity for advertisers to reach an engaged, high-value audience, which we look forward to working together to attract listeners and secure some excellent advertising opportunities for their shows.”

Jamie East, Head of Podcasts at dmg media said: “We have expanded from a single (albeit huge hit) podcast at dmg media 12 months ago to a substantial and enviable slate today, with many more shows in production. Our ambitions are vast, and we needed a dynamic partner proud to work with us, capable of keeping up with this momentum and ensuring access to to the right brands to support us in making the best possible content for our listeners. We found everything we needed in a partner with Adelicious and are very much looking forward to our future with them.”

Podbean Launches In-App AI Functionality

~ jen

Podbean, the premiere podcast hosting platform, proudly unveils the AI-powered Mobile Recording Studio, which puts the power of AI editing in the hands of podcasters everywhere.

This innovative new functionality allows users to record, edit, and AI-optimize their podcast episodes directly from the Podbean app, offering creators unprecedented ease and efficiency in enhancing their podcast quality.

Creators can now leverage the mobile integration of Podbean AI to generate the episode title and description for the podcasters, instead of manually typing long episode descriptions on their phones. This provides a superior user experience, by streaming workflow and reducing heavy lift on producers and creators.

The AI technology also removes long silences, reduces background noise, and levels audio, ensuring professional sound quality. Additionally, it boosts podcast discoverability by generating chapter markers and transcripts. This comprehensive suite of AI features empowers podcasters to produce high-quality content while attracting a broader audience.

Creators can learn how to utilize this innovative feature here or follow Podbean’s step-by-step tutorial below.

“At Podbean, we are committed to equipping podcasters with cutting-edge tools that will enable quality podcast production that builds audience engagement and opens up new monetization avenues,” said David Xu, Podbean CEO. “Our new AI-powered mobile recording studio empowers creators to deliver top-notch content with greater ease and effectiveness. Now, with the AI-powered Podbean app, it’s never been easier to launch and maintain a professionally-produced podcast.”

The Podbean AI-powered Mobile Recording Studio offers:

Enhanced audio quality: Automatically remove long silences, reduce background noise, and level out audio, ensuring a polished and professional sound.

SEO optimization: Generate chapter markers, transcripts, and SEO-optimized titles and descriptions to improve your podcast’s visibility and discoverability.

Effortless editing: Seamlessly add intros and outros during the recording process before initiating AI-processing for a streamlined editing experience

For a quick overview of these new Podbean AI features, visit this link. iOS users can find platform-specific help here, while Android users can do the same here.

About Podbean:

Podbean has been providing innovative podcasting, live audio, and enterprise audio and video SaaS services as an industry leader since 2006. Podbean integrates recording, mobile editing, publishing, management, distribution, programmatic monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 600,000 podcasts, including corporate and organizational podcasts, and a rapidly expanding listener community on one of the top po

Podcast Radio Signs Deal With Local Radio Networks

~ jen

In an exciting new partnership, Podcast Radio, the innovative radio format known for adapting popular podcast content for the radio audience, with KMG, have signed a deal with Local Radio Networks (LRN), marking LRN’s first foray into all-talk formats. This collaboration will make Podcast Radio’s unique spoken word format available through the LRN delivery platform, allowing it to be ingested directly into each affiliates automation system.

Gerry Edwards, CEO of Podcast Radio, expressed enthusiasm about the partnership: “We are beyond excited to be partnering with LRN. Our respective teams have engaged like kindred spirits in the sharing of tech and platform advancements. We cannot wait to hear Podcast Radio brands executing on the LRN platform that will allow stations an unparalleled degree of programming flexibility that is simply not common in the Talk syndication industry.”

Podcast Radio, established in the UK and now a global player in the radio market, brings an innovative approach to traditional radio by featuring a curated selection of podcasts in a format designed to appeal to both existing podcast enthusiasts and traditional radio audiences. This partnership is expected to enhance the listening options for LRN’s audience, providing engaging, high-quality talk content available both 24/7 and throughout the schedule as dayparts.

Steve Swick, President and CEO of Local Radio Networks, commented on the partnership: “We’re excited to partner with Podcast Radio to bring this innovative format to our partner’s and broadcast groups. It’s an excellent opportunity to diversify our 24/7 Music Formats and content offerings and introduce a fresh, dynamic listening experience to our audience and affiliates alike across radio dials.”

Gary Krantz, CEO of Krantz Media Group (KMG), who is overseeing the management of Podcast Radio’s syndication, added, “We are excited to expand Podcast Radio’s presence into Local Radio Network’s ecosystem. Together, we’re creating a new way for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.”

This strategic partnership sets a new standard in talk radio, leveraging Podcast Radio’s expertise in content curation and LRN’s robust distribution network to deliver a compelling all-talk radio format to a broad audience and multiple broadcast markets. Podcast Radio is available on both a cash and barter basis. Network advertising sales is being handled by Adlarge Media.

Create Branded Content in 14 Languages With Headliner’s AI

~ jen

Eddy by Headliner’s Podcast Promo Pack is now available in 14 languages. Eddy is free with all Headliner accounts! To access it, log into your Headliner account and click the pink “Transcribe” button.

About the Podcast Promo Pack

Eddy turns audio into branded, evergreen content with AI.

Eddy’s Podcast Promo Pack is your ultimate marketing assistant. It automatically creates branded content to expedite uploading and marketing podcasts. It’s designed to take the weight off your shoulders, freeing you from the less fun aspects of podcasting — aka marketing — so you can focus on what you love most – podcasting, of course!

The Podcast Promo Pack includes personalized:

  • Show notes
  • Relevant keywords
  • 4 AI-generated episode art options
  • Social captions
  • Quotes
  • References
  • Newsletter copy
  • Blog post

With the Podcast Promo Pack, you’re in the driver’s seat. All projects have the option to opt-in to personalization features. By searching and enabling “Personalize to my podcast,” you inform Eddy about who it’s creating for. Using information in the RSS feed, Eddy will automatically mimic your show’s style, tone, formatting, and imagery to create content that truly represents your podcast.

Podcasters can also manipulate Eddy’s output through regeneration. Podcasters can choose from Headliner’s pre-made “chat” options or prompt Eddy directly. Eddy will use that information to create even better personalized content quickly.

The update expands Eddy’s capability to generate content in non-English languages. This allows podcasters to create for their podcasts in their native language!

About Headliner

Headliner has helped over 1.3 million podcasters grow their audience.

Headliner is built on podcaster feedback and has worked to create an easy-to-use, comprehensive solution for the “growth problem.” With Headliner, podcasters can create audiograms and simple marketing assets — what we’re known for — and transcribe, edit, connect, and promote their podcasts across the web!