This is the fourth part of an ongoing series that focuses on features provided by Blubrry Podcasting.
Advertising has been a hot topic in podcasting for years. Podcast producers are always trying to figure out, “Where do I get ads for my show? How do I insert ads into my episodes?” Questions like these are exactly why Blubrry built its Programmatic Advertising service.
No More Gatekeepers
The typical story when it comes to podcast advertising goes like this: once your show reaches a certain number of downloads per episode (usually a VERY high number), you can reach out directly to potential sponsors or you can work with advertising brokers to get ads for your show. The challenge with that is, the required minimum per-episode download number will be unattainable to most shows, especially for niche topic shows that, by default, may not appeal to large audiences. Blubrry Programmatic Advertising removes this gatekeeping, as podcasters only need to meet some basic requirements, with no download minimums, to use the service.
Simple Setup
To start using Blubrry Programmatic Advertising, podcasters have to fulfill these simple requirements:
- Have an active Standard or Advanced Blubrry media hosting subscription
- Provide a complete W-2 form (U.S. residents only)
- Provide PayPal information so Blubrry can process payouts Once the above requirements are fulfilled, just enable Programmatic Advertising within your Blubrry Podcaster Dashboard.
Podcasters In Control
If you’re producing a show focused on healthy living, you probably don’t want ads for fast food or alcohol to precede your episodes. Or maybe you just never want a political ad to run on your show. Blubrry Programmatic Advertising has multiple categories that can be toggled on/off for different ad types to ensure your audience only hears ads that are relevant to your show. Here are some of the ad categories available:
- Arts & Entertainment
- Business
- Careers
- Education
- Health & Fitness
- Food & Drink
- Hobbies & Interests
- Law, Gov’t & Politics
- Personal Finance
- Religion & Spirituality
- Technology & Computing
- Travel And more! If you ever decide you’d like to change what types of ads appear within your episodes, you can edit the available ad categories at any time.
Set It and Forget It
You decide if you’d like preroll, mid-roll, or post-roll ads to appear in episodes. Once that’s done, the Programmatic Advertising system automatically finds relevant ads and inserts them accordingly; no need for you to choose specific advertisers. Ads won’t appear in every episode but the system typically fills about 80% of available ad slots. Estimated CPMs are between $5 and $15 with Blubrry taking 30%. Payouts occur after a minimum of $50 is earned in ad revenue.
Get With the Programmatic
Blubrry Programmatic Advertising is truly podcast advertising for the masses. Forget the gatekeepers and all the hassle involved in finding ads for your show. Sign up with Blubrry and get Programmatic Advertising today!