Australian Production house Deadset Studios and leading market research agency Insightfully announce the return of PodPoll: Australia’s podcast insights survey which delves into the podcast listening behaviors of Australians.

PodPoll 24 launches on Wed. 25 September via webinar, with presenting partner ABC listen, hosted by the ABC’s award-winning podcast host Marc Fennell and includes an in-depth presentation by Deadset Studios’ podcast strategist Kellie Riordan and Insightfully’s opinion researcher Leanne White.

PodPoll 24 demonstrates podcast have become a staple in the media diet of Australians. The survey data sheds light in emerging trends and several untapped opportunities in the podcasting landscape.

Deadset Studios Director Kellie Riordan says this is a huge opportunity for media houses, marketers and brands. “PodPoll 24 shows there’s still a significant gap to fill with podcast content tailored to their needs and desires.”

Insightfully Managing Director Leanne White added: “PodPoll 24 reveals millions are now listening each day and that there’s a huge opportunity for new content in lifestyle, health, comedy, and more.”

PodPoll 24 covers:

Which content genre are the most popular, as well as which genre are under-served

Generational differences in podcast consumption

Time spent listening via hours and number of episodes each week

Trends on branded podcasts and host-read ads

Trends on what people are doing while listening.

Wed 25 September 2024 – 12 noon (AEST) – Via webinar registration