Listen Hires Ex-Diary Of A CEO’s Emma Williams

Leading podcast production company, Listen, is proud to announce as Director of Marketing and Partnerships, a newly formed role that will see her lead the company’s commercial and growth strategy across their award-winning visualized slate, expanding originals and Labs, it’s marketing and consulting division.

Emma brings 15 years of PR and media expertise, including a standout three-year stint at The Diary of a CEO, where she was involved from its startup phase. She played a pivotal role in the podcast’s rapid growth, securing extensive press coverage and booking major guests such as Stephen Fry, Luis Capaldi, and Louis Theroux.

Emma also expanded the podcast’s distribution to 14 airlines, including BA, Emirates, and JetBlue, and launched the first video podcast fast channel on Samsung TV Plus across the UK, Germany, Austria, and The Netherlands. Additionally, she worked on the USA chart-topping podcast, Modern Wisdom, hosted by Chris Williamson, securing high-profile guests and new distribution opportunities to broaden the show’s reach and impact.

At Listen, Emma will enhance and grow the existing podcast slate, while driving fresh creative and commercial opportunities for talent-led original podcasts. Through Listen Labs, she will enhance and grow the premier podcast consultancy, trusted by top brands like Netflix, The Telegraph, and Sheerluxe. Emma brings her exceptional partnership expertise, having driven innovative collaborations with leading brands including WHOOP, The Financial Times, and Mercedes.

Josh Adley, Managing Director at Listen says: “Emma joins us at a hugely exciting time for the company, 2024 has been our most widely recognized and commercially successful year to date. As we move into the next phase of Listen’s growth, Emma’s unrivaled experience of building global podcast brands and securing flagship commercial deals will add significant value to Listen’s shows. The insight she will bring to Listen Labs will be valuable to our clients.”

Emma Wiliams adds: “With its reputation as a leader in visualized podcasts, I’m incredibly excited to be joining Listen at such a pivotal time. I’m looking forward to bringing my experience to the team and contributing to the ongoing success and growth of its exceptional diverse podcast slate and beyond!”

The Listen team have never been busier, with the recent launch of M&S’s Proper Tasty Pub Quiz, hosted by Tom Kerridge and broadcaster Chris Stark, a new season of The Traitors: Uncloaked confirmed, and a continued focus on the third season of Olivia Attwood’s So Wrong It’s Right, following its British Podcast Award win last week.

Plus, Rylan and Scott Mills continue to bring their signature charm and wit to new BBC visualized podcast, Pop Top 10, taking audiences on a nostalgic journey through pop culture.