American Public Media (APM), one of the nation’s largest public radio and podcast networks, announces an exclusive partnership with Magellan AI, the leader in audio intelligence, analytics, and measurement, to provide real-time attribution and audience analytics to advertisers. 

APM’s adoption of Magellan AI’s robust measurement tools brings in a new era of transparency and actionable data to the public media sector, giving advertisers clarity into campaign effectiveness previously found only within major commercial platforms.

This partnership underscore APM’s dedication to advancing how public media connects advertisers to audiences. APM’s integration of Magellan AI signals a major shift, giving advertisers precise, real-time insights without additional costs. Campaigns can now be measured with a degree of accuracy that enables clients to understand the impact of their investments and target their messaging as effectively as in commercial media spaces.

“With Magellan AI’s attribution capabilities, APM is redefining there of public media in the digital age,” said Thomas De Napoli, vice president of revenue strategy at American Public Media Group. 

“This partnership unlocks a level of audience insights that are competitive with other tech and media giants, equipping our advertisers to make better data-informed decisions. By bringing this technology to our clients, we’re not only enhancing the transparency of campaign impact but also affirming the distinct value of placing messages in a trusted, brand-safe environment — a cornerstone of APM’s commitment to quality and innovation.”

“Our collaboration with APM makes a significant step forward for advanced measurement of public media,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI. “APM’s commitment to investing in industry-leading technology alongside its award-winning public radio programing and podcast content aligns perfectly with our mission to provide the most accurate, reliable, and actionable insights in audio advertising.”

“APM’s multi-year digital transformation strategy is reshaping what public media can offer today’s media buyers,” said De Napoli. “From implementing our Smart CPM strategy, a proactive approach to modernizing digital sales capabilities that provides actionable insights and streamline campaign management — to engaging cutting-edge attribution technology, APM is meeting the evolving needs of advertisers with solutions that prioritize insight, accountability, and measurement impact. 

“In today’s crowded media landscape, the partnership exemplifies how public media can evolve alongside media landscape, this partnership exemplifies how public media can evolve alongside commercial platforms, while remaining committed to its core values of quality, integrity and trust.”

For more information about American Public Media and Magellan AI, visit americanpublicmediagroup.org and magellan.ai.